Sam Buffet – More Than Wealth

Turn $299 into $142,400… without risk.  In just one year.

Over the decades Merri and I have made numerous bold promises.  The promise in the first report we ever published in the 1980s  was “Turn $250 into $51,888 in four years.”

This was about investing in Hong Kong as it emerged, plus the German, Japanese, and Swiss stock exchanges as they bloomed.

Then in the 1990s we promised “Live on $700 a month and make huge profits in Ecuador real estate.”

Later as our readers joined us in the Andes and on the equatorial sea, speaking English only, we began promising “Learn Spanish in Three Days”.

One can make bold promises like this when distortions, contrasts and trends are on the leading edge.

This is where Merri & I have often been… on the leading edge.  We have spotted new trends.  We have made bold promises. Despite many naysayers (always found lagging behind the lead) each time, we have delivered!

So read this promise with more than a grain of salt.  “You Can Turn $299 into $142,400 in Smalltown USA”.

Read on to see why this promise is not bold.   In fact you’ll see this promise has already been proven.

Merri and I make this boldest promise of our career in part due to a great rise in wealth in Smalltown USA.

Excepts from a recent USA Today article entitled “Wealth rises in USA’s heartland” written by Dennis Cauchon shows why.

The article says: Personal income in the USA’s metro regions and counties and the percentage change from 2007, before the recession and financial crisis.

Small-town America is better off: Inflation-adjusted income is up 3.8% per person since 2007.

The nation’s oil and gas boom is driving up income so fast in a few hundred small towns and rural areas that it’s shifting prosperity to the nation’s heartland, a USA TODAY analysis of government data shows.

The 261 million people who live in cities and suburbs still haven’t recovered earning power lost in the economic downturn. Average income per person fell 3.5% in metropolitan areas between 2007 and 2011 after adjusting for inflation, according to data released Monday by the federal Bureau of Economic Analysis.

By contrast, small-town America is better off than before: Inflation-adjusted income is up 3.8% per person since 2007 for the 51 million in small cities, towns and rural areas.

The energy boom and strong farm prices have reversed, at least temporarily, a long-term trend of money flowing to cities. Last year, small places saw a 3% growth in income per person vs. 1.8% in urban areas.

Small-town prosperity is most noticeable in North Dakota, now the nation’s No. 2 oil-producing state. Six of the top 10 counties are above the state’s Bakken oil field.  “Give us a little shale, and we’ll show some pretty good income growth, too,” says Bill Connors, president of the Boise Metro Chamber of Commerce in neighboring Idaho.

The Boise area’s rank in income per person plummeted from 139th to 251st among metro areas from 2007 to 2011, the biggest drop of any place except Las Vegas, which suffered largely because of high-tech layoffs and a real estate price collapse.

The famous addage of “follow the money” makes sense and in this series we’ll see numerous reasons beyond farming and shale why the money is shifting to Smalltown USA.

You’ll also see why this promise is about more… much more… than just the money.  Our promise to you is a way to earn an excellent income… with less stress, as you are fulfilled and help your community.  This promise is about more than wealth.

Sam Buffet… or is it Warren Walton?   Here is how to earn $11,835 a month from three cherished beliefs that Sam Walton and Warren Buffet shared.

sam buffet

Forbes magazine listed the 10 wealthiest Americans in an article entitled “The Faces Of Wealth in America”.

sam buffet

These top ten are:

# 1: Bill Gates  $66 B

# 2: Warren Buffett  $46 B

#3: Larry Ellison $41 B

#4: Charles Koch $31 B

#5:  David Koch  $31 B

#6: Christy Walton & family $27.9 B

#7: Jim Walton $26.8 B

#8:   Alice Walton  $26.3 B

#9: S. Robson Walton  $26.1 B

# 10 Michael Bloomberg  $25 B

So Sam Walton’s fortune is still the largest by about 25%.

Imagine combining the wealth Walton created with that of Warren Buffet.  You get 150.1 billions dollars… far more than the wealth created by Bill Gates and any other three of the top ten combined… by just these two men.

Sam Buffet and Warren Walton!  What a combination.

So if you found an opportunity that combined three of the most cherished business beliefs held by both Walton and Buffet… especially if it would be fun, fulfilling and really good for your community… would you be interested?

Let me share these cherished beliefs and then show you how to earn an extra $11,835 a month or more by helping your community in a self fulfilling way.

Sam Buffet Cherished Belief #1: Smalltown USA.  Both Sam Walton (Bentonville Arkansas) and Warren Buffet (Omaha Nebraska) chose America’s heartland away from the big cities as their homes.   What’s more Walton chose to do business there as well… building the largest retail operation in the world almost entirely in small towns.

Part of Walton’s success came from his decision to place Wal-Marts in small-town USA, in places where the population appeared to be too small to support the store.

Other large stores believed that a population base of 50,000 was a minimum needed to support a store. Walton built his first store in a town of 8000. The small-town strategy was established early, and definitively, when Walton’s wife, Helen, refused to live in any town with more than 10,000 people.

Walton once said: We could really do something with our key strategy, which was simply to put good-sized discount stores into little one-horse towns which everybody else was ignoring. … When people want to simplify the Wal-Mart story, that’s usually how they sum up the secret of our success: “Oh, they went into small towns when nobody else would.”

Warren Buffet believes that opportunity in Smalltown USA offers special value right now.  Buffet knows how to look beyond day to day fluctuations and find value.   This is why during industry cuts Buffett has been buying newspapers in small towns.

In 2012 Berkshire Hathaway purchased 63 small and mid-sized daily and weekly newspapers throughout the United States.

He plans to buy more and says: “I like buying individual papers at the right prices.” 

Berkshire made a 2012 investment in publications in Texas and in Lee Enterprises Inc., a publisher of more than 40 papers.

Berkshire Hathaway holds the largest stake in Washington Post Co. (WPO) but Buffet stated that Berkshire is not buying big newspapers or more newspaper shares.

Sam Buffet Cherished Belief #2:  Community orientation.

Buffet is not buying big publications but is grabbing up small community focused publications.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.

The individual papers can be as small as 10,000 circulation with a tiny staff of 33 people.

“Our newspaper purchases are of smaller size, measured by dollar cost, than the businesses we normally consider buying  though I expect their contribution will likely be commensurate with our investment” Buffet has said.

Buffett believes that small newspapers will change and that they serve an important purpose.  He said, “papers must “rethink the industry’s initial response to the Internet” and focus on continuing to maintain a strong sense of community.

The key to success, he said, is “a strong sense of community” that will stay loyal to a blend of digital and print products created by newspapers.

“I believe newspapers that intensively cover their communities will have a good future,” he wrote. “That will mean maintaining your news hole — a newspaper that reduces its coverage of the news important to its community is certain to reduce its readership as well — and thoroughly covering all aspects of area life, particularly local sports.”

He said no one has stopped reading “half-way through a story that was about them or their neighbors.”

He also noted, “Berkshire buys for keeps. I’d rather buy newspapers myself directly,” and is seeking papers that publish in cities and towns with a “sense of community.”

Buffet said, “We want your best thinking as we work out the blend of digital and print that will attract both the audience and the revenue we need,”

Sam Walton’s commitment to his communities was confirmed when he once said: “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.

From this vision Wal Mart remains committed not just to expanding the business but to improving the communities.

Sam Buffet Cherished Belief #3:  Seek Good Value.

Sam Walton built one of the largest fortunes in the world… with the simple goals of providing great value and great customer service.  Warren Buffett’s belief is that the essence of value investing is buying stocks at less than their intrinsic value.   The discount is called the “margin of safety”.

Both Buffet and Walton shared a vision that small American towns… ignored by the mainstream offered good value.

This is why I would like to introduce you to the Sam Buffet of magazine publishing and and the Warren Walton of Internet publishing to show you a phenomenal way to earn… as a publisher while you help a small community.

Knowing BOTH a magazine publisher and internet marketing genius is important for a reason Buffet outlined to his his publishers when he purchased their papers.  Buffett believes that small newspapers will change and that they serve an important purpose.  He said, “papers must “rethink the industry’s initial response to the Internet as focus on continuing to maintain a strong sense of community“.

His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.  Buffett has said that giving news away free online is “unsustainable” and has sought papers that publish in cities and towns with a “sense of community.

To begin this introduction let me add one more point and outline the value of what I am about to offer.  You’ll spend $5,000 but can make up to $11,835 a month… or more.  That’s value… plain and simple.

I already knew the the person I call the Warren Walton of Internet… my webmaster David Cross.

david-cross-image tags:"2012-4-21"

David Cross

David has an unparalleled, hands-on marketing experience spanning 25 years in 22 countries for companies and charities large and small. He’s guided many companies and individuals to success in business and helped them achieve their marketing goals, both online and offline.   He started working with the internet from the getgo and I have been lucky that he helped me start my website in the 1990s.

He was also Senior Internet Consultant to Agora Inc. in Baltimore, MD, David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million in 2009 until he came to work with Merri and me full time.

So half of Buffet’s value equation was there.

Recently the second half presented themselves to Merri and me…. in the form of Dave and Sherry Johnson who attended one of our Super Thinking courses.  I discovered that Dave and Sherry published a couple of magazines in North Carolina when they enrolled for the course… but what I did not know was the value of what they had developed to publish smalltown community magazines.


David & Sherry Johnson

As I explain their background… you’ll start to see the value and how this value can bring enormous benefit to you and your community.

Dave is a serial entrepreneur who used jobs as stepping stones from one entrepreneurial project to the next in advertising sales.

He had sold most media including radio, cable television, direct mail, magazine, yellow pages, newspaper and Internet.

He enjoyed great success until times turn sour during the 2007 recession as they did for so many.  He was working for a top-200 internet company in Maine when they offered him a position in North Carolina.

After moving his family to North Carolina the economy turned sour and the firm eliminated that position,  Being under the gun, he started working with a publishing company and that opportunity faded as well.  Dave and Sherry lost everything so they moved to Asheboro North Carolina and started their own magazine which has risen from success to success.

Time and Place

The old adage is to be in the right time and at the right place.  Imagine this timing… 2009 with the US facing a sluggish economy and risking a double dip recession.

The place?   Forbes magazine highlighted Asheboro North Carolina in 2008 but not in a way you would think.

Forbes’s article was entitled “In Depth: America’s Fastest-Dying Towns” and said:   The data come from the U.S. Census Bureau’s three-year American Community Survey, which gathered findings between 2005 and 2007 and ranks cities, towns and Census-designated places (CDPs) with populations between 20,000 and 65,000. We tracked four metrics: income growth, the rate of domestic in-migration, the change in poverty and the percentage of the population with a bachelor’s degree or higher.

Asheboro is one of the few places in North Carolina where domestic migration rates fell between 2000 and 2007, from 10.5% to 1.9%. Poverty surged from 15.7% to 26.7% as incomes declined by 9.5%. The city, built on manufacturing and heavy industry for everything from batteries to tires, has yet to find a new niche.

There they were… Dave and Sherry… starting a magazine on a shoestring… or a little less.  Sherry put it this way…  “Failure was not an option.  We had to make a profit before we published our first edition”.  They did and have risen from success to success.

When I heard this story and read their magazine I let no moss gather beneath my feet and asked them to join us to form a team… who can help you… publish your own community magazine… profitably… immediately… in just a month.

Here is the team who can serve you.

Merri and I have had a long career in publishing.  Before we met, Merri was executive editor of Gulfshore Life in Naples Florida (which was sold to the publishers of Robb Report in 2004 reportedly for $23 million dollars) and several other award winning magazines.   She then joined me in publishing our newsletters and later in our producing our daily ezine.  Later we helped a regional magazine on the verge of bankruptcy turn itself around and become a national publication.

We have combined our experience with David Cross our webmaster’s and Dave and Sherry Johnson.

The five of us all believe in this community trend in Smalltown USA.  We all believe in smalltown USA.  Dave and Sherry live in Asheboro… population 25,012.   David Cross lives in Estacada Oregon… population 2,713.  Merri and I live in Umatilla Florida… population 3,456 and summer in Lansing, North Carolina, population 3,521.

We all earn very healthy incomes but believe, due to the small populations around us, that we also have healthier lifestyles.

Here is how this team can help you publish your own magazine in a small community.

The opportunity is to become an Associate Magazine Publisher supported by Positive Community Publications.

Magazine Business in a Box

Dave has named this service “Magazine Business in a Box”.

Your own community magazine allows you to put your desire to profit through writing to work.

As an Associate Publisher for Positive Community Publications, you will publish positive, upbeat community publications dedicated to representing, encouraging and celebrating the community you serve by focusing on the lifestyles, talents, gifts and contributions of the people who live and work there.

Why Hyper-Local Community Magazines

* Warren Buffet (Trends)

*  Small-town USA

* Niche Magazine Growth vs. the Decline of Other Traditional Media

* People are tired of Negative News

* Content not available elsewhere

* Helps build a “Sense of Community”

Traditional Magazine Publishing is Fraught With Problems

* Large Circulation Area

* Large Circulation Number

* Very High Print Costs

* Very High Editorial Costs

* Very High Distribution Costs

* Large Staff

* High-cost of advertising to cover costs is good for large advertisers but unaffordable for small businesses

* Low ROI for all Advertisers

PCP’s Cutting-Edge System Turns the Magazine Industry Upside Down

* Hyper Local (Small Distribution Area)

* Quality Vs. Quantity

* Free, Low-cost and Paid-for Editorial

* Low Distribution Costs

* Low Printing & Operational Costs

* Affordable Advertising Rates – All Businesses (Large & Small) Can Afford

* Service to the Community

* Readers are engaged because it’s all about them and their community

* HIGH ROI for Advertisers

You Gain:

* A Proven Business Model

* Training & Full Support Materials Delivered Through the Internet and at Optional Seminars.

* Archive of Articles Design Templates Sales Training & Support

* Protected Territory

* Access to Low-cost Printing

* Magazine Website

* Marketing Materials

* Low Initial Cost

There are numerous benefits:

* You can Set Your Own Schedule and Work out of your home

* Flexibility – Publish as Frequently (Monthly) or Infrequently (quarterly) As You Like

* Tax Benefits – almost everything becomes a business write-off

* Bartering.  Dave & Sherry trade:   House Cleaning – Private School Tuition -Furniture – High-end Restaurants  – Dental Services – Auto Repair for ads.

The Money – Pro forma income for a 64-page Magazine

* Ad Revenue    $13,000   (40% ads/$500 per ad page)

* Editorial Revenues   $ 4,635

* Printing & Fees (through PCP) $4,300

* Estimated Operational Expenses  $1,500

* Profit $11,835

Other Advantages of Magazine Publishing

* Freedom of owning your own business and all the benefits that go along with it

* PRESS Credentials

* Prestige (Celebrity Status)

* Service You Provide to the Community

* Philanthropy

* Well Respected Profession

* “In The Know”

Dave provided this added explanation to the PCP service.

Our magazine publishing program is so powerful because it teaches publishers how to create a publication in a real small community with hyper-local content.

The magazines are top quality printed on 60# gloss, self-covered and saddle-stitched.  64-pages seems to be a sweet spot though smaller areas or those who do not want to work quite as hard can produce a 32 or 48 page issue.  

Our current printer is most efficient in 16-page spreads so we try to fit our magazines into that paradigm.

We print about 10% of the area’s population because of the highly effective way we distribute the magazines.  Asheboro’s population is around 27,000 and we print 3,200 issues each month.

Since we do everything else ourselves and we operate out of our home, our other fixed costs are only about $1,500.  

Our goal is to average $400 per advertising page.  We want to keep the rates low enough so that the advertising is easy to sell and our clients get real value.  

We also sell the cover story ($1,095), Ask the Experts ($295) and Business Buzz features ($295) but count these as paid editorial pages rather than advertising pages.  

Associate Publishers who publish magazines with 40% of the advertising and editorial revenues in the $4,500 range (this is our average in Asheboro) will enjoy net revenue for a 64-page publication of approximately, $11,850 per month if they use all of the services we provide. $142,400 a year.  

Our model aims to make this amount of profit on one magazine and not make it larger.

We find it better to have multiple publications rather than trying to make a lot of profit on one magazine as many publishers do.  

Different markets can charge higher rates.  We charge higher rates in our Archdale & Trinity Magazine than in Asheboro.

We print using a heat-set web press which costs about 1/4th of what a sheet-fed press.  

We are very good at sourcing print and can help the Associate Publishers get great printing prices.

We distribute the magazines free.  We hand deliver 1/2 to upscale neighborhoods.  We have the local resource center (handicap workers) put them into bags and then they are thrown into the driveway or placed into the newspaper tube of 1,500 upper-income homes.  

The remainder are distributed at doctor’s offices, dentists, upscale boutiques, the YMCA, the Library etc.  

The week prior to the printed copy being distributed, we post an electronic page-turning version (that mirrors the printed edition) to our website and then invite readers to it through Facebook and our mailing list of 800+ business owners in the area.  

We get between 2,000-3,000 readers of the electronic version each month.  This limited print distribution plus the electronic distribution has worked very well for our advertisers and the shortage of printed magazine ensures that our return rate (leftover magazines) is very low (currently less than 1%).  In fact, there is a frenzy when the printed editions arrive and they go very quickly.  We post their arrival to Facebook and within 4 days they are usually mostly gone.

I think that this is also the reason Warren Buffet is buying up all the newspapers that he is.  People don’t want to read generic/national/regional content unless it is mixed in with a fair amount of hyper-local content.  

One of the things that we hear all the time regarding other magazines is that the content is not local enough and it has very little to do with the community.  

One of the reason’s the magazines are successful is people see the publisher at community events taking pictures and conducting interviews.  

The best compliment we’ve gotten to date and a statement that really sums up what the magazines accomplish: “Asheboro Magazine is like sitting down with a great friend and hearing about all the things that are going on with the people I know and less like reading a magazine”.

The magic editorial advertising mix is  40% Hyper-Local Content, including Friendly Faces (a spread of photos of local people),  20% Relevant Content and 40% advertising.  

We provide associate publishers with full support so they can convert the editorial content into profit.

Each magazine differs from location to location.  I suppose that would be determined by the associate publisher and how much money they want to make.  We are monthly because we like the cash flow and need the revenue to support our living expenses.  Some may not want a full-time job.

If you like this idea. If you want to write… want to be a bigger part of your community and want to earn an income like this… read on.

How to Reserve a Smalltown Now

Merri and I see Positive Community Publishing as one of the most important services we have been able to bring to our readers ever. This service helps our readers write to sell… to help readers enjoy Smalltown USA and to bring a positive influence to communities across the nation.

However let me make two extremely important points clear.

First… the key to success will depend on your effort… your dedication to your local community and especially your ability to sell advertising.  The magazine business in a box provides ad sales training and support… but in the end ad sales requires that someone meet with local businesses and ask for their advertising support.

PCP has three safety steps to eliminate risk.  First it provides you with the course Self Fulfilled – How to be a Publisher.   After study of this course you can opt out for a full refund with not financial loss and zero risk except your time and effort.

The second safety step is an introductory meeting.  PCP will conduct regular introductory meetings in Florida and North Carolina to allow the potential Associate Publishers and the people of PCP to meet and review the opportunity and the services provided.  After reserving a territory you can attend the next available meeting and if not fully satisfied at that time opt out for a full refund with no cost other than your own time and travel to the meeting.

If a after the introductory meeting a potential Associate Publisher wishes to become an Associate Publisher an additional initial training and setup fee of $4,500 must be added to the initial $500 reservation fee.

There is still a third safety step is a 30 day reflection period.  Once you have reserved your area and started your magazine if at any time in the first 30 days before the first magazine is published, you change your mind and (subject to your confidentiality – no compete agreement) opt out for a full refund… at no risk other than efforts expended and any associated travel expenses in the introductory process.

The enormous value these magazines provide advertisers is the ultimate reasons why this model succeeds… but it will be the publisher or ad salesmen that generate the income that makes a publication profitable.

Some publishers will use advertising sales people.  If you do… expect to reduce your profit by 30%.

All businesses have risk.  If after the first month of business the initial $5,000 and all costs of business are at normal business risk.

Second… we also want point out that this first introduction and offer is a beta program.   Merri and I know how to succeed in our publishing efforts. Dave and Sherry know how to succeed in their publishing business.  David is a proven winner with internet marketing.

This new venture however is subject as are all new businesses to a learning curve.  We’ll all learn together… but have no guarantees or history of success other than our own at this time.

Still Interested?  Here is what to do now.

The belief is that an Associate Publisher in a town of approximately 30,000 population can earn approximately $11,835 a month after paying all service fees (if all support is selected).

Positive Community Publishing  and each Associate Publisher will agree to an area that is exclusive to the Associate Publisher.

The area will be based around one of the  942 Core Based Statistical Areas (CBSAs) that the US Office of Management and Budget  has defined.

A CBSA is one or more adjacent counties that have at least one urban core area of at least 10,000 population, plus adjacent territory that has a high degree of social and economic integration with the core as measured by commuting ties.

Each Associate Publisher is an independent business person.  Each Associate Publisher names his or her the magazine whatever he or she chooses. Each Associate Publisher chooses which services (beyond the basic support) they desire from PCP.  The Associate Publisher has complete editorial control of their magazine.

The Associate Publisher agrees not to publish any other magazine within 5 years of termination of an agreement nor to use nor disclose any of the Positive Community Publishing  unique system to others nor to disclose the system revealed by PCP to the Associate Publisher.

Positive Community Publishing  will agree not to provide services to any other Associate Publisher within the agreed CBSA publishing area so long as the associate publisher continues to use the services of Positive Community Publishing.

Merri, David Cross and I will be involved in this effort with David and Sherry Johnson.

Merri and I will assist in initial training and provide overall consultation to PCP.

David Cross will help provide the internet services to PCP and Associate Publishers.

The Magazine Business in a Box service is an online training program that allows the Associate Publisher to start and operate a magazine.  PCP provides support service such as printing, editorial and graphic design and administration for Associate Publishers.

This online training may be supported by additional and optional seminar training.

The beta program is for 20 Associate Publishers only.  May I add that from the moment I began talking about this, friends and delegates at our recent publishing course began snapping up territories.

At the moment only 15 of the 20 positions are left.


Options to Start Earning $142,020 a year… without risk.

Option #1:  Enroll in our online course “Self Fulfilled how to be a Publisher”.  The enrollment fee is $299.   You have no risk.  Enroll in the course.  Study it for 30 days and if you are not totally committed to progressing… let us know and we’ll send a full refund… no questions asked.

After 30 days you can enroll in our Writer’s Camp and use the $299 as a partial fee. Enroll here for $299

Learn more about the Online Writer’s & Publisher’s Course.

Option #2: Enroll in our March 16-17-18, 2013 Super Thinking Writer’s Camp.  We’ll send you the course Self Fulfilled free. You save $299 right away.

If you choose this option, do not delay our summer and autumn camps sold out almost immediately. Single $799  Couple $999

Lean more about the Writer’s Camp. Click here.

Option #3:  Reserve a Smalltown area here… show the town you wish to reserve in the “Comments/Special Delivery Instructions” below the payment instructions

Here are the steps to take now.

#1: Choose the territory you wish to reserve.

#2: When we receive your reservation Positive Community Publishing will review the territory with you by email and phone.

#3:  Positive Community Publishing will conduct its first Associate Publisher’s meeting in Mt. Dora Florida in January 2013.

#4: A $500 deposit reserves the territory until that meeting.  After attending the meeting potential Associate Publishers can either apply the $500 to the Associate Publishing set up fee or decide not to become an associate.  If  the choice is not to be an an Associate Publisher we will refund the entire $500… no questions asked and no hustle or hassle… guaranteed.

#5: If you do not come to the meeting ad have  not advised us at least one week in advance, your deposit is forfeited and the reserved territory will be released.  The deposit can be applied later if a prospective Associate Publisher decides to become an Associate Publisher at a later date.

#6: After the meeting, if you decide to proceed you’ll sign an Associate Publisher’s agreement with Positive Community Publishing and pay an additional $4,500 training and setup fee.

#7:  Upon completion of the agreement Positive Community Publishing  will deliver the Associate Publisher’s training and set up.  You can publish your first edition as fast as you can get advertisers.

You must either have enrolled in the online Self Fulfilled course or a Writer’s Camp to reserve an area.

Read Forbes America’s Fastest-Dying Towns