PCM Report Part IV – Longevity

This report shares how to use a small community based system to speed up this seven step reality with an existing business plan that allows you to start quickly using the experience of others.

Earn more…Serve Better… Live Longer.

Community Service and longevity can go hand in hand with longevity when blended into a fulfilling community service.

One key to longevity is remain independent, challenged, active and needed. One of the most important features found in isolated valleys where people live long lives is that old age was revered. Often people at age 100 are still active and working!

A good example of blending passion, business and service is Kazu Inomori.


Kazu Inomori

Inamori was born in  Japan and at age 27, he started Kyocera. His company is now a high-tech multinational maker of cellphones, office document equipment, solar power products and ceramic components that employs 66,000.  He founded KDDI in 1984, which is now Japan’s second-largest telecom network.

Inamori is now 80 years old, had founded two of Japan’s largest companies and then at age 78 became the new CEO of Japan Airlines when it entered bankruptcy protection.  He led the air carrier through its restructuring, eventually allowing the company to re-list on the Tokyo Stock Exchange in November 2012.

He is showing no signs of slowing down!   He is a great example of steady success and shows how continuing to work rather than retire enhances longevity.

He obviously is not just following the money.  He is an ordained Zen Buddhist monk. His priest name Dai-wa, means “great harmony.”

Excerpts from a recent USA Today article by Noah Berger entitled “Kazuo Inamori, founder of Kyocera, sows how he places service before immediate profits when it says:


Capitalism brought prosperity to mankind. Today’s problems are due to capitalism’s excesses.

Seek profits for the good of society and long-term sustainability of companies.

Lead with altruism and modesty, seeking reasonable profit over the long term.

Q: The 20th century ended with the greatest prosperity in human history. Doesn’t capitalism deserve the credit?

A: Capitalism was able to bring previously unknown levels of prosperity to humankind. We have now fallen into an unprecedented recession brought about by capitalism. With humankind’s unlimited desire to earn more profits and live more affluent lifestyles, financial institutions launched new instruments, such as derivatives, using advanced mathematics and statistics. They created enormous profits by leveraging funds that were 10 times larger than their assets. This human desire caused the economic collapse. While the past prosperity resulted directly from the achievements of capitalism, the present difficulties have resulted from capitalism’s excesses.

Q: Leverage has not always been bad. Won’t there be times when Kyocera competitors will do far better because they are willing to take a risk with leverage?

A: You are right. It’s easy to outperform companies like Kyocera. Companies make huge profits by leveraging their capital. However, if society and employees need a company, then it has to be maintained so it can grow for a long time. This is a company’s mission, to maintain and expand for the long haul. The correct way to manage a company is to have a firm financial foundation that is capable of overcoming economic downturns rather than making a significant profit in the short term. I will continue to aim for stable management even though we are facing harsh economic challenges.

Inamori has an active website also (linked below) and posts “Words of the Week”.   For the subject of Accomplishing New Feats he wrote:

People tend to look for inspiration outside of themselves. However, I look for it within. If you earnestly seek the possibilities of the work you are doing now, if you strive to make improvements, then you open the way for great innovation beyond your imagination.

About Leading a Wonderful Life he wrote:

* In dedicating yourself to one thing and studying it thoroughly, you can learn the truths of life and discover the nature of all things. By dedicating yourself thoroughly to one job or field of endeavor, you can become an expert in your area of activity. Broad, shallow knowledge is the same as no knowledge at all.

* If you live earnestly day by day, the future will open up for you. The ability to see your way into the future is a result of applying effort and living today and every day to the fullest.

* The long road of life presents countless disappointments, difficulties and trials. However, these are the best opportunities to summon all your strength and endeavor in earnest, as you aim to realize your dreams. The heavens do not ignore earnest efforts and sincere determination.      

* A seemingly ordinary scene hides wonderful opportunities. However, they are visible only to the eyes of those possessing a strong awareness of their goals.

Inomori example shows that our lives do not have to be dictated by the errors of others.  No matter how insane a society becomes, we as individuals can remain steady, balanced and happy by serving others while living within our means.

92 and Still Going Strong

Successful businesses do not have to be huge affairs to help your enhance your health your wealth and the health of your community.

Another example of this is Peter Drucker one of America’s great business consultants. He had some important comments about combining service with profit.   A deeper look at some of Drucker’s philosophy shows the importance of blending provides several valuable lessons on this point.

Drucker began working as a journalist at the age of 20 in 1929.

He explain the importance of keeping a business simple and doing what you love.  “Drucker describes himself as a ‘one man organization’. “I don’t even have a secretary”, he says. “I just use a woman to do my typing and keep in touch with my clients, even if I have had no business with them for twenty years. They are still friends. If you do a diagram of my work, in the center is writing, then comes consulting then comes teaching. I like to teach because that’s the way I learn.”

The valuable lessons here are first, that one does not have to have a huge organization to enjoy outstanding success.

There is an merchandising lesson as well.  Let every aspect of your business lead to another sale! For example in Drucker’s case he teaches students who will become executives at corporations that are likely to hire him. Second, these corporations who hire him are likely to buy his books for their employees. Third, the books are likely to be read by students who come to learn from him and who will one day run corporations that hire him. Each successful step is leads to the next.

The most important lesson is that Drucker loved working with these people. He stayed in touch even 20 years after they were clients. Our courses on business show why turning your passion into profit is the most important aspect of every successful business.

Drucker outlined the value of community service when he said:  “Citizenship in and through the social sector is not a panacea for the ills of post-capitalist society and post-capitalist polity, but it may be a prerequisite for tackling these ills,” Drucker wrote. “It restores the civic responsibility that is the mark of citizenship, and the civic pride that is the mark of community.”

Drucker’s life was a reflection of this ideal… service through good… efficient business practices can be fulfilling.    In his case they enhanced longevity as well.  He lived to be 96 finishing his 38th book “The Daily Drucker” in the year before his passing. He continued to wrote and was working on his 39th book “The Five Most Important Questions” when he passed in 2005 at the age of 96.

Billionaire’s Still Going Strong

We see these examples of service profit and fulfillment leading to success and longevity again and again.

We can see another reflection of this fact in Warren Buffet and his partner Charlie Munger.

Buffet Munger

Warren Buffet and Charlie Munger.

Charlie Munger turned 89 on January 1, 2013.  His younger business partner Warren Buffet is only 83.

Have you ever wonder how and why Munger and Buffet despite their billions are still at work… and why?

The December 12, 2012 New Yorker article entitled “Warren’s Way” by James Surowiecki can help us understand as it says:  Warren Buffett’s tastes haven’t changed much over the years. “I like today what I liked fifty years ago,” he told me the other day. “I like reading 10-Ks. I like playing bridge. I haven’t acquired a lot of new habits. I was happy when I was in my twenties, and I don’t see a reason to change things.” We were having lunch with Carol Loomis, one of his closest friends, who is the editor of “Tap Dancing to Work,” a new anthology of Fortune writings by and about Buffett. As if to illustrate his point, lunch was the same lunch he’s probably been eating since he was a kid: a hamburger and fries, followed by vanilla ice cream, “strong on the chocolate syrup.” It isn’t just his tastes, though: as the new book shows, Buffett’s philosophy of investing has stayed remarkably consistent.

So good nutrition is not Buffet’s secret!  Tap dancing to work might be.  When you do what you love… your activity is not work… it is a great reason to get up every day and be alive.

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Click below to continue reading this report

Chapter Two – The Life of a Publisher

Chapter Three – Three Foundations of Success

Chapter Four – Longevity

Chapter Five – Publishing for Couples

Chapter Six – If You Have Children

Chapter Seven – Synchronicity in this Publishing.

Return to Part I of this Report

Further Research

New Yorker Warren’s Way by James Surowiecki

Read Izu Inamori’s Words of the Week here.

How Charlie Munger Saved me a Fortune

Forbes America’s Fastest-Dying Towns