Leverage Your Income in 2021

by | Jan 8, 2021 | Archives

Hindsight is 2020 so now we can say for sure that 2020 was ruled by fear.

Read below how to overcome being ruled by fear.

First realize that in 2021 we can depend on three things; the press focusing on fear –  politicians cheating and fighting – change we still cannot imagine (though we have to try).

We’ll see lots of fear slanted articles and images like this.


Image from WSJ.com article

If your read the highlights of the Wall Street Journal article, “Covid-19 Aftermath Could Spell a ‘Lost Decade’ for Global Economy, World Bank Says” you might think, “OMG, what can I do”.

The article starts: The World Bank projects potential global growth between 2020 and 2029 will average 1.9% a year, down from its previous forecast of 2.1% and the previous decade’s 2.5% pace.

While advanced economies have been able to take advantage of low interest rates to finance stimulus measures cheaply, debt risks are growing in emerging-market and developing economies, many of which were already struggling with heavy debt burdens before the pandemic.

Solvency risks currently concealed by low interest rates could “surface in the next episode of financial stress or capital outflow,” the World Bank said.

If you read on a bit, the numbers are not actually that bad.  2021 in fact will see excellent growth (though its just a rebound from 2020).  The point I’m making here is that whatever happens, the press will make it all look bad.   Fear sells and the media industry is fearful itself as it goes through a huge transition… so it wants the extra business.

The media loves bad news and will make whatever happens look worse than it is.

You’ll be wise (I’m sure you are anyway) to take that thought as a fact.


From wsj.com article

The fears that will be most pushed on will be about health, freedom and money.

Media will really push on the inequality of wealth. They know this is a sensitive, energizing point that sells.  This industry wants you to feel poor and victimized so you’ll be angry and read their news.

Money will be a push button because survey after survey has found that “not having enough money for basics” is one of the publics greatest fears.

There is little we can do to change the press, the politics or the health situation around us.

There is a lot we can do to change ourselves so we survive and prosper as we adapt.

The solution to eliminating monetary fears is to control the way we earn income. Fortunately modern technology makes it pretty easy to earn extra online income at home as a self publisher.


All it takes to be in business

Merri and I have been earning online for decades since we started our website in the late 1990s.

Our main business has been publishing, but we have also enjoyed a lot of extra profit with real estate.

Self publishing is a great way to leverage existing income.

Merri and I have made plenty of money in real estate, but we have leveraged those profits and made even more income writing about how we made that real estate money.

Our real estate profits have been leveraged (and far outstripped) by revenue from books and reports about real estate investing in Europe, London, the Isle of Man, Belize, the Dominican Republic, Mexico and Ecuador.

If you publish information about ways you or others are earning income… you’ll do better in 2021.

There’s an earning problems we have to face.

First, technology will make it easier for us to earn, but the systems and technology that work best will continue to change.

Merri and I have noticed this again and again. The systems we used in the early 2000s and 2010s do not work so well now.

Second, the people who run the systems, that do work well, will take advantage of you and your business if you use them.  The better a system works, the more the system will push your business.

Merri and I noticed this when we rented some of our properties via AIRBNB.  We were super hosts, had a 97% five star rating and did a nice business renting our cabins at the farm.


Our Blackberrry cabin we rented on AIRBNB’s platform

As rentals become more popular and available in our area and globally, AIRBNB made operating the rentals increasingly difficult and less profitable.

This is the nature of supply and demand.  Almost all employers do this.  Take Wal Mart, one of the largest employers in the world,  as an example.  As the store profits soared did the management pour resources and energy into providing greater rewards for employees?  Not a chance… instead they figured out how to pay less for their labor.

Third, there is no guarantee that a successful platform will continue to succeed.   An article at MIT Technology.com, “TikTok made him famous. Now he’s imagining a world without it” shows how even political risks can ruin an online business.

The article says: Ryan Beard was sitting in front of his keyboard, taking song requests on a live stream on the last Friday of July, when he saw a message from a viewer pop up in the chat: “tik tok is officially getting banned.

Beard, 22, has more than 1.8 million followers on TikTok. He spent a year growing that following, throwing everything he had into a career as an online creator with the app as his anchor. The Twitch thing was new, his audience there much smaller. Now—while dozens of people looked on—he was trying to process the possibility that he could lose it all.

“Is it really?” he said, continuing to stream from his family home in Kansas City, Kansas. “No. Please tell me it’s not true.” He turned to his computer and searched for news coverage, finding a headline: “’Trump says he will ban TikTok from the US.’ Great. GREAT.” He leaned back in his chair and put his head in his hands. “Fuck Donald Trump. Oh my God.”

In another  example, in June 2019 Google did a core update (made several changes to their main (core) algorithm).

This has a big negative impact on some sites that focused on news and health.

One of the top ranked health sites at Google, Mercola.com, saw traffic drop by about 99% over the first few weeks. That core update removed most Mercola.com pages from its search results.

Fortunately there is a tried and true formula for maintaining success as a self publisher, regardless of the platform, called the 7Ps.

This formula is important because it allows you to shift from platform to platform to as new tech changes the playing field.

Merri and I have used the 7Ps to succeed as early adapters in the self publishing field for over 45 years.   When we see the glimmerings of a really new, powerful idea, we do our best to get a head start and immediately jump on board.   This is the way to maximize profits and establish one self as a leader in new technology.

We are in a perfect position to help because we have used “For Certain” principles in self publishing for 45 years.  The never changing fundamentals of publishing in an uncertain world are – Reach, Engage, Focus, Monetize.

Whatever change takes place in the at home computer business world,  the 7Ps create opportunity for micro businesses.  The 7Ps identify, reach, engage, focus and solidify customers at a profit.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation.

The Ps are really important to business because they transcend all forms of technology.  They are a constant in an ever changing world.

I learned this process in the 1970s. This routine has worked through numerous changes in communication technology and is still relevant in the modern world.

The system is based on accumulating a list of people with a problem (that your business can resolve).  In the 1970s, I used classified advertisements in the Wall Street Journal to build my original list.

self publishing

The technology involved in the 1970s was a clunky impression machine that impressed the name and address, of each person who responded, onto a metal plate.



The technology behind my mailing list in the 1970s.

Additional technology we used included very thin (onion skin) airmail paper and very light weight airmail envelopes. When a person replied to the ad, I impressed their name and address on a metal plate.

Then I started sending each person on the list, seven letters, each one two weeks apart.  Each letter revealed how our business could help them.

The 7Ps worked for us later with computerized Cheshire labels.

Then the 7Ps worked with jet printing on envelopes and personalized emails.

Then we quit printing on paper and became totally an Internet self publisher.

The 7 Ps work for our websites and blogs. They work at Amazon.com or anywhere a self publisher uses them.

After our internet business evolved, instead of Wall Street Journal ads, I relied on on key words “Pay per Click” ads at Google and later at Facebook.   Mostly in recent years I have relied on organic growth from readers referrals.

The technology has changed greatly, but the 7P routine is exactly the same.

Your self publishing course shows you to get create an at home income using the 7Ps.

Changes are taking place in the internet world.  They will not shift overnight.  No one is totally sure of the end product… but that change has started and is accelerated in 2020.

How we communicate and build and keep our small business going will continuously change so your course here shares the basic principles that work in any format you choose to use in your business, paper or electronic.

What you learn in this course can bring you incredible success if you study, start and test and publish applying new technology as they come along.

I welcome you to the realm of self publishing, an opportunity that will never end because almost the world turns on writing,


I have created a new streamlined, low cost, Self Fulfilled course that is available at a vastly reduced price.  See details below.

Self Publishing Opportunity in the Pandemic

There has never been so many benefits from working at home and self publishing is the perfect at home business.

Learn how to earn extra income from self publishing.

Despite the pandemic, do you crave freedom… and perhaps adventure?

Do you at least desire to get out of the rat race?

Do you want to travel…spend time…live…laugh or love anywhere you choose?

Would you like a low stress life in a, safe, nurturing town in Smalltown USA?

I would like to offer you a streamlined course, “Self Fulfilled – How to Self Publish” at an extreme discount.

The foundation of human society is the ability to communicate ideas through words.   Words support a framework of love, hate and desire and all the emotions throbbing through the heartbeat of mankind.

Writing builds shelters against the storms of stagnation and creates progressive energy that artistically leads us from the tyrannical grasp of existing thought into new dimensions and ideas.

marco polo

Marco Polo photo

Take Marco Polo and the impact he had on changing the thought process of the Western world.

Marco Polo was a merchant and an explorer.  He saw wonders when he ventured into the Eastern world.   When he shared these wonders it altered the entire way that mankind in Europe lived…  from the introduction of gun powder to paper money.

Yet what made Marco famous was his ability  to share these innovations due to his writing!

Biography.com says of Marco Polo’s exploits (bolds are mine):   Just a few years after his return to Venice, Marco commanded a ship in a war against the rival city of Genoa. He was eventually captured and sentenced to a Genoese prison, where he met a fellow prisoner and writer named Rustichello. As the two men became friends, Marco told Rustichello about his time in Asia, what he’d seen, where he’d traveled and what he’d accomplished. His stories were soon committed to paper and eventually published as a book called The Description of the World,

The book made Marco, who was released from prison in 1299, a celebrity. It was printed in French, Italian and Latin, becoming the most popular read in Europe. But few readers allowed themselves to believe Marco’s tale. They took it to be fiction, the construct of a man with a wild imagination. The work eventually earned another title: Il Milione (“The Million Lies”). Marco, however, stood behind his book. He also moved on with his life. After his release from prison, he returned to Venice, where he married, raised three daughters and, for some 25 years, carried on the family business. 

Marco died at his home in Venice on January 8, 1324. As he lay dying, friends and fans of his book paid him visits, urging him to admit that his book was fiction. Marco wouldn’t relent. “I have not told half of what I saw,” he said.

Marco’s desire to earn more money, his travels and adventures were the foundation of his destiny, but his writing was his legacy.  Here is one more excerpt from Biography.com.

In the centuries since his death, Marco Polo has received the recognition that failed to come his way during his lifetime. So much of what he claimed to have seen has been verified by researchers, academics and other explorers. Even if his accounts came from other travelers he met along the way, Marco’s story has inspired countless other adventurers to set off and see the world. Two centuries after Marco’s passing, Christopher Columbus set off across the Atlantic in hopes of finding a new route to the Orient. With him was a copy of Marco Polo’s book.

Writing to sell is one of the most powerful forms of marketing  and marketing is what we do in every aspect of life… every day. 

The heart of all events requires marketing.  We market ourselves, our business, our thoughts ideas and beliefs all the time.  In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales.  Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.

All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner,  jingle, song… the birth place is in the written word.

Why words are better than cash.

You can turn words into cash.  Mix in a little wisdom and deliver benefits.  The value of honest word’s never deflate.  A dollar, decades ago, was worth 15 greenbacks today… or more.   Useful, wise words, even hundreds of years aged… are often worth more now.

Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”

Has time diminished the value of these words?

Sometimes Merri’s and my writing led us into incredible adventures.


Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.

We even built a…


Yet during the pandemic we have been able to continue sitting away from the madding crowd in our cabin on Little Horse Creek and at our Florida farm.

There is a possibility that Merri and I know more about writing from home than 99.9% of the people in the world.  We have been at this for over 50 years now and thousands have taken our online correspondence course on how to create your own self publishing business.

A writing business not only creates unusual profit opportunity now… but can create income for a lifetime!

The course “Self Fulfilled” shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business.

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

To help you start, I have created a special streamlined offer… our course on how to be a self publisher with all the frills removed at a 75% discount.

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Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

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Gary Scott

(1)  www.wsj.com: Covid-19 aftermath could spell a lost decade for global economy