Boomer Income Beyond Supply & Demand

by | Aug 24, 2020 | Archives

Here’s how Boomers can eliminate or reduce their greatest fear.

That fear, by the way, is about money.

A recent article at, “The 2 Biggest Retirement Fears of Baby Boomers”, (1) shows that the two biggest fears are financial.  46% of Boomers surveyed were afraid that Social Security will be reduced or simply cease to exist and 45% said that outliving their savings and investments, was their greatest retirement worry.

It was also reported, that 37% of the boomers, in a Transamerica survey, expect Social Security to provide their main source of income.  No wonder Boomers are afraid of Social Securities demise.

The solution of course is to continue to earn income. Fortunately modern technology makes it pretty easy to earn at home.


All it takes to be in business

Merri and I have been earning online for decades since we started our website in the late 1990s.

Our main business has been publishing, but we have also enjoyed a lot of AIRBNB success renting cabins at our farm.

Technology has created income opportunities from self publishing, to AIRBNB, to Uber to selling on Amazon eBay, through Facebook and on sites such as Craig’s list.

There are so many unique ways to earn extra cash.  Take for example

The CNN article “Swimming Pools for Rent this Summer” (2) shows a new way to cash in on a computer business.

There’s nothing like diving into a cool swimming pool on a scorching hot summer day. Unfortunately, most of us don’t have our own pools and worse, the pandemic has kiboshed most public pools.

Enter Swimply, the brainchild of 23-year-old entrepreneur Bunim Laskin, a website and app that matches swimmers with available swimming pools. Laskin conducted a pilot version in the summer of 2018 and pitched his idea for an “Airbnb for pools” on an episode of the television show “Shark Tank” that aired earlier this year. He didn’t get that funding, but regardless, his nascent pool-sharing enterprise is off to a swimmingly good start.

There are three things that laptop earners can depend upon.

First, the systems and technology that works best will continue to change.

Merri and I have noticed this again and again. The systems we used in the early 2000s and 2010s do not work so well now.

Second, the people who run the systems, that do work well, will take advantage of you and your business.  The better a system works, the more the system will push your business.  Merri and I especially noticed this when we rented via AIRBNB.  We were super hosts, had a 97% five star rating and did a nice business renting our cabins at the farm.

As rental become more popular and available in our area and globally, AIRBNB made operating the rentals increasingly difficult and less profitable.

This is the nature of supply and demand.  Almost all employers do this.  Take Wal Mart, one of the largest employers in the world,  as an example.  As the store profits soared did the management pour resources and energy into providing greater rewards for employees?  Not a chance… instead they figured out how to pay less for their labor.

Third, there is no guarantee that a successful platform will continue to succeed.   An article at MIT, “TikTok made him famous. Now he’s imagining a world without it” (3) shows how even political risks can ruin an online business.

The article says: Ryan Beard was sitting in front of his keyboard, taking song requests on a live stream on the last Friday of July, when he saw a message from a viewer pop up in the chat: “tik tok is officially getting banned.

Beard, 22, has more than 1.8 million followers on TikTok. He spent a year growing that following, throwing everything he had into a career as an online creator with the app as his anchor. The Twitch thing was new, his audience there much smaller. Now—while dozens of people looked on—he was trying to process the possibility that he could lose it all.

“Is it really?” he said, continuing to stream from his family home in Kansas City, Kansas. “No. Please tell me it’s not true.” He turned to his computer and searched for news coverage, finding a headline: “’Trump says he will ban TikTok from the US.’ Great. GREAT.” He leaned back in his chair and put his head in his hands. “Fuck Donald Trump. Oh my God.”

In another  example, in June 2019 Google did a core update (made several changes to their main (core) algorithm).

This has a big negative impact on some sites that focused on news and health.

One of the top ranked health sites at Google,, saw traffic drop by about 99% over the first few weeks. That core update removed most pages from its search results.

There are several things one can do to protect against platform failure.

First use more than one platform.  Don’t let your business be totally dictated by one app, website or platform.

self publsihing

For example the article,  “Websites for Selling Crafts and Handmade Products” (4) shows seven websites just for selling homemade crafts; Etsy, Handmade Amazon, Cratejoy, Zibbet, Folksy, Hyena Cart and iCraft.

Another tactic is to use the tried and true formula for creating all small business income, called the 7Ps.

This formula is important because it allows you to shift from platform to platform to as new tech changes the playing field.

Merri and I have used the 7Ps to succeed as early adapters in the self publishing field for over 45 years.   When we see the glimmerings of a really new, powerful idea, we do our best to get a head start and immediately jump on board.   This is the way to maximize profits and establish one self as a leader in new technology.

We are in a perfect position to help because we have used “For Certain” principles in self publishing for 45 years.  The never changing fundamentals of publishing in an uncertain world are – Reach, Engage, Focus, Monetize.

Whatever change takes place in the at home computer business world,  the 7Ps create opportunity for micro businesses.  The 7Ps identify, reach, engage, focus and solidify customers at a profit.

These 7Ps are: Passion – Problem – Person – Product – Prospecting Path – Promise – Presentation.

The Ps are really important to business because they transcend all forms of technology.  They are a constant in an ever changing world.

I learned this process in the 1970s. This routine has worked through numerous changes in communication technology and is still relevant in the modern world.

The system is based on accumulating a list of people with a problem (that your business can resolve).  In the 1970s, I used classified advertisements in the Wall Street Journal to build my original list.

The technology involved in the 1970s was a clunky impression machine that impressed the name and address, of each person who responded, onto a metal plate.


The technology behind my mailing list in the 1970s.

Additional technology was very thin (onion skin) airmail paper and very light weight airmail envelopes. When a person replied to the ad, I impressed their name and address on a metal plate.

Then I started sending each person on the list, seven letters, each one two weeks apart.  Each letter revealed how our business could help them.

The 7Ps worked for us later with computerized Cheshire labels.

Then the 7Ps worked with jet printing on envelopes and personalized emails.

They work for our websites and blogs. They work at

After our internet business evolved, instead of Wall Street Journal ads, I relied on on key words “Pay per Click” ads at Google and later at Facebook.   Mostly in recent years I have relied on organic growth from readers referrals.

The technology has changed greatly, but the 7P routine is exactly the same.

Learn how to get create an at home income using the 7Ps.

Changes are taking place in the internet world.  They will not shift overnight.  No one is totally sure of the end product… but that change is starting now.

How we communicate and build and keep our small business going will continuously change so we study, test and publish applying new technology we learn.  Because almost all at home businesses require some writing, I would like to share these principles in our course described below.


Seven P Secrets of Self Publishing

When you write, you can work anywhere. 


Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

Writing to sell is one of the most powerful forms of marketing  and marketing is what we do in every aspect of life… every day. 

The heart of all events requires marketing.  We market ourselves, our business, our thoughts ideas and beliefs all the time.  In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales.  Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.

All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner,  jingle, song… the birth place is in the written word.

Why words are better than cash.

You can turn words into cash.  Mix in a little wisdom and deliver benefits.  The value of honest word’s never deflate.  A dollar, decades ago, was worth 15 greenbacks today… or more.   Useful, wise words, even hundreds of years aged… are often worth more now.

Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”

Has time diminished the value of these words?

Sometimes Merri’s and my writing led us into incredible adventures.


Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.


Yet during the pandemic we have been able to continue sitting away from the madding crowd in our cabin on Little Horse Creek and at our Florida farm.

There is a possibility that Merri and I know more about writing from home than 99.9% of the people in the world.  We have been at this for over 50 years now and thousands have taken our online correspondence course on how to create your own self publishing business.

A writing business not only creates unusual profit opportunity now… but can create income for a lifetime!

The course “Self Fulfilled” shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business.

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

To help you start, I have created a special streamlined offer… our course on how to be a self publisher with all the frills removed at a 75% discount.

Self Fulfilled is normally $299.  Thousands have paid that price.  The streamlined course is only $79.

GUARANTEED. Even At This Low Price, We’ll Still Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $79 

Self Publishing 2021 discounted to $79 - using coupon code SELFPUB at checkout to immediately save $220 off the regular price of $299.


Gary Scott



(1) The 2 biggest retirement fears of baby boomers


(3) Tiktok ban influencers Ryan Beard

(4) 7 websites for selling crafts