The Bane of Segmentation

by | Sep 19, 2018 | Archives

Segmentation.  It’s a curse of nuisance, a marketing strategy used by big business.  Segmentation sows headaches, nightmares and dis-ease in almost every part of our lives.

Have you tried to buy a self adhesive bandage recently?   Such a purchase used to be simple.  Now its complex due to segmentation. This ad shows eight choices and this is just with one brand.  Then one has to sort out multiple brands (such as Band-Aid, Curity, Nexcare, store brands, etc.) and the segmentation of each.


Such variety creates a number of problems in itself, plus the corporate world has learned to take advantage of us.  They use a lot of small print in segmentation that creates an even greater plague of confusion.

See three segmentation forces below and why segmentation does not have to be such a tribulation for you.

Howard Moskowitz, a branding consultant who worked for Campbells in the 1970s is often called the father of segmentation due to his research on spaghetti sauce sales.

He found that Americans fell into one of three groups, spaghetti sauce plain, spaghetti sauce spicy spaghetti sauce chunky.  Campbells reformulated their Prego spaghetti sauce brand into three segments, took over the spaghetti sauce market and made $600 million in the next ten years.

Now if you go to a grocery store you might find 30 different varieties of spaghetti sauce within one brand.

This idea of segmentation had spread to many things even before Prego’s segmentation.

Car makers almost always segmented their brands for price levels. Then they started making one car segmented into  different brands.  For example Chevrolet, Buick, Pontiac, Oldsmobile, even some Cadillacs became very much the same car.  The only real difference was the cars emblem and marketing aimed at different socioeconomic groups.

We all know how well that worked.

Then there is segmentation within each brand, economy, sedan, crossover, minivan, SUV or a pickup and if its a pick up, 2 wheel drive or 4, 2 doors or 4, and various editions.

Phones, computers and electronics  come in different models — different storage, different features, different prices.

Don’t even get me started on cable TV and telephone plans.

Whatever you look at, computers to washing machines, you get a high burden of choice within each brand.  Want a telephone line… what plan should you choose?  Opening bank account… how many options?

This landslide of options does not bring happiness.  Instead it sows misery, remorse, regret and confusion.

Decision-making is actually hard.  People agonize over decisions.

One reason we hate making decisions is we don’t have time.  Trying to wade through a swamp of fine print to understand each option wastes huge amounts of time and brings minimal benefits.

We also don’t have understanding.  The purveyors of these options use complexity, small print and legal language to confuse.  You never get the full picture, even if you had time to thoroughly read all the details and sort through the meaning in the fine print.

Even if we could absorb it all, we are not humanly able to make intelligent decisions.  We are ruled by a human constraint called “Limited Channel Capacity”, the fact that our brain can only deal with a limited amount of information at any one time.

When we are bombarded with too much data, we become confused, overloaded and freeze up like a deer caught in a spotlight.

Finally, even if we could absorb and process all the current news, the Golden Rule of Investing #1 kicks in every day.  “There is always something we do not know” or rather “There is always something that the  seller does not tell us”.

We need effective, but easy ways to cut through the hardship of segmentation!

Here are a few tricks that can help.

Simplicity trick #1:  Set a strategy using price that suits you.  The trick here is to use one factor that suits you to choose.  Always take the costliest, the least costly, the middle of the road price or whatever works for you.

Simplicity trick #2:  Use just one or two factors.  In the first strategy the simplicity factor is price.  In this second factor you can use anything that makes sense to you, time limits (ie. no contract versus long term guarantee), the easiest, the most popular, the least expensive.  Or use a passion as a factor.  Which helps the environment… humanity…. patriotism… etc, whatever is important to you.   You get to choose which factors suit you but keep it to two or three.  If you go beyond using six or seven factors, Limit Channel Capacity kicks in and you’ll lose your decision making edge.

Limited Channel Capacity is a descriptive term for the human brain’s inability to process too much data at one time.  When too much information sent to the brain reaches a bottleneck, information overload is created. Only part of the data can go for further processing and the process of discrimination is ruined.

Simplicity trick #3:  Never look back.  When you limit factors,  sometimes you’ll get the best deal (for you).  Other times you won’t.  Don’t get emotionally involved in trying to get the very best every time.

Examine the factors that matter to you.  Apply your strategy.  Make the decision and move on.  Your winning and also ran decisions will even out.

Henry David Thoreau, summed up the problem we face with segmentation when he said “Our life is frittered away by detail. Simplify, simplify.” 

The three simplicity tricks above can help escape the complexity created by segmentation.


Be Smarter With Less Stress

Join the top 3 percent of intelligent people in the world.

Become more independent and relaxed by becoming smarter.

A study of 10,000 British people studied the pure relationship between intelligence and happiness stability.

IQ can predict the emotional ups and downs of life.   The research found that the lower the IQ,  the more stress and higher the ups and downs in life satisfaction.  The differences were not due to education, income, or jobs either, but simply IQ.


Delegates at a Super Thinking course relaxing in their secret rose garden.

Free yourself by becoming smarter, healthier, happier… in just weeks… hearing  a relaxation session that takes you into your secret rose garden.

Merri, David and I originally developed this session for our Super Thinking courses and have set it into an online workshop for you.

Listen… just 18 minutes day.  We guarantee your life will be better.

Inflate Your IQ.

When it comes to money… inflation is cheating.

That’s bad for you.

When it comes to intelligence… inflating is smart… fair… good for you and it’s good for the rest of the world.

Monetary inflation is a sneaky government and business trick.

What cost a dollar in 1965 can easily cost $15 now.

They promise you more.


They devalue the currency so you get more dollars that buy less.  They can rip off your salary,  your pension…raise insurance, almost everything.

And they make you work harder… longer… for less.

Whittle, whittle, whittle.  Push, push, push.  That’s what monetary inflation does to you.

Fight back… overcome the inflation trick.  Inflate your IQ as you relax.

Gain more than IQ.

Be smarter… more energetic…. healthier… more relaxed.

That’s the way to get ahead!

Create more income opportunity.  Reduce stress.  Improve your health.  Be naturally smarter… use Super Thinking.

You can improve your IQ in just weeks.

You might well ask… How is this possible?

Here’s how the scientists say it is possible.

A Wall Street Journal article entitled “Ways to Inflate Your IQ”(1)  show how you can be smarter and actually add matter to your brainThe article says:

           Many people think of IQ as a genetic trait, like brown eyes or short legs: You’re born with it and you’re stuck with it.

Now, a growing body of research is showing that a person’s IQ can rise—and even fall—over the years.

Scores can change gradually or quickly, after as little as a few weeks of cognitive training, research shows.

British students were given IQ tests and brain scans at ages 12 to 16 and again about four years later.  9% of the students showed a significant change of 15 points or more in IQ scores.

The study published in Nature said that on a scale where 90 to 110 is considered average, one student’s IQ rose 21 points to 128 from 107, lifting the student from the 68th percentile to the 97th compared with others the same age. 

MRIs in this study showed changes in gray matter in areas corresponding to fluctuations in the kid’s skills.

There are practical steps people can take to see longer-term IQ changes.  New tasks stimulate the brain most.  Young adults given just one month of intense training in juggling, found an increase in the corresponding gray matter in the brain as early as seven days after the training began.

Fluctuations in IQ scores over time underscore the brain-boosting benefits of musical training and new experiences throughout a lifetime.

Music lessons are linked to higher IQ throughout life.  Six years’ lessons lifted children’s IQ scores an average 7.5 points.

 Improve the brain through music… without lessons.

Here’s the Super Thinking story…

The educational program Merri and I developed uses a form of brain wave integration that increases IQ.

Super Thinking uses frequency (in music and a number of other ways) to integrate brain waves so the process of absorbing, processing and recalling information is vastly accelerated.  The music creates the three C’s:  Calm, Clarity and Coherence.

This Super Thinking program is not a gimmick or trick… just advanced education.

Certain types of Baroque music are the base, and they make you smarter!


At least four best selling books, “Psychic Discoveries Behind the Iron Curtain”,  “Superlearning”, the “Mozart Effect” and “Superlearning 2000″ showed how to learn and think more powerfully based on systems drawn from the Bulgarian educational master, Dr. Georgi Lozanov.

This Baroque music tactic alone is so powerful that Small Business Innovation Research… an official site of the US government granted over $100,000 for the specific purpose they said was: to provide a method to remove barriers which hinder or prevent the employment of blind persons.  An innovative method, the Lozanov Learning System, is proposed to help train blind persons to become computer programmers and operators of automated equipment.

Merri was among just a few who learned this technique directly from Dr. Lozanov the time he visited the USA.

Our Super Thinking workshop enhanced this system with numerous other tactics.

We added slight alterations in nutrition that create a higher IQ.   Altered nutritional tips in Super Thinking can make anyone 25% smarter!

Baroque Music and nutrition are just part of seven, easy to use, learning techniques that make you smarter.

Gain any skill, from computers to athletics to conversational languages…in less time…two-to-five times faster.

Here’s a huge bonus.  Super Thinking also relieves stress.  Super Thinking is fun.

You can use a Super Thinking focus in everything:  health… earning… education… investing.

Super Thinking works on the learner first…the data second.  This system “grows the learner” rather than the information.

If you have 4.5 inches of information flowing through a 4 inch learning pipe, the solution is not to add another inch of information.  The answer is create a six inch IQ pipe!

Share our years of experience.

For nearly 50 years, Merri and I have conducted hundreds of courses and tours for tens of thousands, in dozens of countries (even behind the Iron Curtain).  Our Super Thinking Workshop has been one of the most profound.  Now the workshop is even better online because it condenses Super Thinking so you can increase your IQ, at home… right away.

The workshop shows how these mind expanding tactics can be applied to starting and running a business for extra income, to forex trading and investing.  Athletes of all types… golfing being one common sport benefit.  Our Super Thinking plan goes far beyond Lozanov and allows you to rapidly get smarter in every part of your life.

For example, real estate broker, Suzy Kurinsky took the workshop to help her learn Spanish.

She wrote: “You are the BEST!!! Your Seminar was fantastic! I am so excited. I had procrastinated fulfilling my continuing education for my Broker’s License and then just before my surgeries, I realized by expiration date isn’t Nov. 12th – it is Sept 12th. Prior to taking your course I had only completed 3 units of the required 45 units. I thought I would take your course and then complete my remaining 42 units over the next 2 weeks. However, I took one class exam on Saturday night, August 27th. I didn’t even take the cellophane off the required Course manuals until after I saw the two of you today less than 5 hours ago! I used your techniques and completed 39 units of continuing education today. I have now completed all 45 units. All of my test scores were in the 90.6-96% range.  My course exam information is listed below. I just wanted to let you know how valuable your course was to me. Thanks again!”

Super thinking can improve almost anything you do… faster, better, more fun and with less stress.

Another attendee to the Super Thinking Workshop sent this note.

 Thank you for the wonderful workshop on Super Learning + Spanish!  I really enjoyed the workshop and getting to know you.   I can see several ways to apply what I learned in the classes I teach.

Since I returned home, I have purchased some of the CDs of Baroque music and thought about which specific pieces will work best in different parts of my classes.  I am also reading Perfect Health by Deepak Chopra.  I found your discussion of this book to be very helpful in showing how to balance one’s life.  I have adjusted my daily schedule, and I can already notice a difference in my productivity.

Super Thinking can help improve your health. Super Thinking can make you rich and add richness to your life.

However the time, travel expense and workshop cost (delegates have paid up to $999) have prohibited many from getting this benefit.

That’s why we have created the workshop in electronic form.  Get Super Thinking online for less than fifty bucks.

You can order the online Super Thinking Workshop here ($49.95)

Relax in the Secret Rose Garden.

The workshop is divided into two parts.  Part one is the application… the sessions that tell you exactly what to do, what music to use and even includes two recorded sessions based around a secret rose garden that you can use.  We have kept this portion short and simple so you can easily start immediately.

Part two is a longer portion on theory.

Part one is enough.

Super Thinking is like jogging… giving results if you simply do it!

You do not have to know why Super Thinking works to increase your IQ.   But Part Two explains why you are getting the good results from Part One, if you want to know.

You might ask…”Will it work for me”?

The Super Thinking Workshop will help increase your IQ.

Our guarantee.

I guarantee it.  Order the Super Thinking Workshop.  Use it for two months.  If you are not totally satisfied… in any way, during that time, simply let me know and I’ll send a full refund… immediately… no questions asked.

Order the online Super Thinking Workshop here ($49.95)

Another Super Thinking workshop attendee wrote: Listening to the two of you during our time together has suddenly got me to thinking, and although some of the ideas still seem foreign to me,  I am at a point in my life now where I can say, “anything is possible”.   I am now willing to embrace and allow myself to experience the world of possibility and let it take me in directions I may have in the past resisted.  I really don’t know where all this is going to lead me but I am now willing to explore, develop and grow.   Thank you again for a wonderful four days!!

Inflation is a cheat… a crime when it comes to money.  Inflating your IQ to beat inflation is simple good sense.  Learn Super Thinking now with no risk.  Begin to increase your intelligence today.

Order the online Super Thinking Workshop  $49.95.


(1) Read Wall Street Journal article Ways to Inflate Your IQ

(2) See government grant records on teaching blind persons with the Lozanov method