Recently a friend sent me the NYT article “Save Barnes & Noble!”
The article says: Barnes & Noble is in trouble. You hear that, in worried tones, when you talk to people in the book business. You feel it when you walk into one of the chain’s stores, a cluttered mix of gifts, games, DVDs (DVDs?) and books. And you really see the problems if you dig into the company’s financial statements.
Revenue from Nook, the company’s e-book device, has fallen more than 85 percent since 2012.
At first glance, this seems like a classic story of business disruption. Barnes & Noble and Borders were once so imposing that they served as the model for the evil corporation trying to crush independent bookstores in the 1998 movie “You’ve Got Mail.” Then the world changed. The old leaders couldn’t keep up. Such is capitalism.
I’ve noticed Barnes & Nobles’ problems when visiting our family in Oregon. We meet up at B&N in Clackamas and that store is looking a bit down trodden.
I hated seeing Borders go. Books-a-Million has struggled for years and has been shifting away from book sales into real estate.
The mega books were the big bad guys not that long ago when they were destroying small book stores.
Now we see even bigger businesses like Amazon.com, Apple and Google grinding the mega book stores into the ground.
I’m mostly watching and asking “where’s the opportunity for those who write”.
The end of B&N will really help small book stores come back. That’s good. What’s good for bookstores is good for those who wrote, especially those who are beginning.
It’s much easier to get a writing career going through small independent book stores rather than following the mega store route.
Getting exposure in bigger than big companies is hard work. Using local successes as leverage to capture the attention of the big stores (or to get big internet algorithms) is a very reliable tactic.
Big, computer generated businesses create an opposite demand for small, people driven businesses.
This is why it is said “All politics are local”.
We can cash in on the rise of big internet businesses because the sun never sets on opportunity. For example, writers can gain from rising giants by focusing their content and marketing on small niches in small communities.
Espresso Book Machine
The shift of consumers from big to small is reflected in a Wall Street Journal article “New model for independent bookstores”.
The article explains that independent book stores have risen in numbers from 1,410 stores in 1,660 locations to 1,712 stores in 2,227 locations over the past five years. This growth has come as big bookstores are in decline. Barnes & Noble, Inc. has shrunk from 726 to 640 stores in the last five years. Borders, once the second largest bookselling chain, closed its doors in 2011. Books-A-Million Inc., the third largest, suffered such strong online competition that it had its shares delisted.
Why are small independent stores doing better? One reason is because they are small. Technology in the form of a desk-sized device called the Espresso Book Machine, prints new paperbacks in five minutes or less. This is the game changer because it enables a bookstore to be much smaller. Space dedicated to books can be cut 40% to 50% so books on the shelves turn more rapidly. Inventory costs are reduced. Efficiency is improved.
One small book owner said” “Amazon isn’t my problem. People want to hang out, they want to talk, they want intimacy. My customers are here because they care about more than price.
“They want to be greeted, they want a sense of community, and they have a craving for culture.”
Independent bookstores also profit from become hyper local. One store outlined in the WSJ article for example uses the Espresso Book Machine for a second community orient purpose to print local family histories, novels or poetry. The store offers these author-customers to self publish in packages priced from $149 to $549.
An excellent story “New Strategy for Independent Book Stores” (3) published by a community newspaper gives what I believe is a realistic glimpse at how Goliaths in business will always create Davids.
The article shows how Harvard has been studying the importance of localism and shows how a community based value adding strategy of a couple of successful independent book stores.
Brick and mortar is struggling, yet independent bookstores selling new and used books have managed to weather the hostile environment.
Ryan Raffaelli, an assistant professor in the Organizational Behavior Unit at Harvard Business School, found bookstores resurgent against online behemoths like Amazon and larger book stores like Barnes & Noble and Books-A-Million, because they champion localism, curate a particular collection of books, and offer community gathering spaces that serve as intellectual centers for communities.
Here is an excerpt
“It really is a gathering place for a whole city,” Sandy Wicks, Kelly’s mother and founder of the bookstore, said. “But we still sell a lot of books. I probably process easily 1,000 books a week.”
Having that intellectual center role was always part of the plan for Mrs. Phillips, even if she is not charging event fees for book clubs and birthday parties that use her space.
“It’s all about adding value. The goal is you add value to the community, people recognize that, and they support you,” she said. “I don’t make money as a party host. I make money because each kid takes a book home with them.”
Few of us are interested in starting a book store, but the lesson here works for writers as well.
One of the easiest, fastest ways to make an impact in writing is to focus on adding value to a local community.
Problems create opportunity and spotting trends of trouble such as the US loss of confidence in national affairs is a huge and growing trend. There is not a lot we can do to change international and national economics and politics, but we can prosper by thinking small and finding small niche area community based writing opportunities.
One part of our writing course looks at how to tap into the power of local communities. See how below.
Earn & Do GoodLive anywhere. Earn everywhere. Make a difference.
Here’s an old idea that offers profits in a new and different way. This is an idea that’s good for a community you choose as well as those involved… and it can generate $11,835 a month of profit… or maybe even more.
This report shares this new “old idea”, how to gain freedom, live where you chose, be an important part of your community, have an outstanding income and do some good.
Learn how to earn high income in your own back yard. Choose where you want that back yard to be.
You can create a lifestyle that you previously could only dream.
Gain 7 powerful benefits when you choose to become involved:
Benefit #1: Freedom. You set your own hours. You work when you want to, not when you are told. Working at home eliminates a commute unless you count the 8 seconds it takes to walk from the bedroom to your office. You can even work in your pajamas. One magazine publisher who helped develop this program says that this is one of his favorite benefits. You don’t have to ask permission to take time off to attend your children’s sporting events, concerts, plays or any other event. You have greater control over your earnings and your destiny. If you want to earn more, give yourself a raise by increasing your revenue. When you work hard, you are working hard for your benefit and wealth not someone else’s. Being able to fit your business to circumstances can sometimes be the most important benefit of all. A small niche publisher had just started their magazine when their daughter was diagnosed with bone cancer. During their daughter’s hospitalization they were able to be there 24/7… yet continue to build the business. That publisher told me… “This is one of the BEST reasons for owning this type of business, the freedom to work from the hospital room on your laptop and be there when your child needs you the most”.
In another case a small area publisher had started a magazine and was then diagnosed with cancer. In her darkest hours she was able to continue publishing. See why below.
#2: You become part of the solution, not part of the problem. There is so much bad news now all about events we are powerless to change or stop. Helping build a better positive community is something we can actually do. Small businesses are the lifeblood of our economy and having a successful small business helps develop strong community economics.
#3: Prestige (Near Celebrity Status). One writer who uses this system said: We get invited to everything because people want our magazine to review their events. Additionally, we are very well known around town. You have PRESS Credentials. Some big venues (like NASCAR) require official credentials which you can get by calling the press office. Other smaller venues you can create your own “PRESS” badge and it usually gets you “behind the scenes” access. Not to mention, everyone wants to talk to the press so they can end up in the magazine.
One publisher wrote: Being part of the press also (usually) gets you free admission into most events. Worst case scenario, you trade/barter an ad to gain admission. We are going to an event today called the “Big Sip”. Not only did we get free tickets, we got free VIP tickets which gets us into the show early and gives us access to things non-VIP ticket holders will not have access to.
#4: Service to the Community. You can even be philanthropic. One of the magazines using this system chose two non-profit organizations to support. One of the things non-profits need is press coverage and advertising. They give about $10,000 worth of advertising a year to their non-profits and various other groups to help them get the exposure they need. The reader told us that he gets raves about how his magazine and the content they publish really shines a positive light on the community. He wrote: We give a voice organizations that normally wouldn’t have one. We raise awareness to programs being hosted by the myriad of organizations here in town that most people would normally never hear of.
Save lives. In one issue of a hyper local magazine, there was a story about a little boy who was struggling with a rare disease that caused life-threatening seizures. One day, while his mom was out shopping, the little boy had a seizure so she rushed him to the hospital. She called ahead and the nurse met her at the emergency room.
As it happened, the nurse had read the article in the magazine (which someone had brought to the nurse’s lounge) and she recognized the little boy from the article.
Since she knew immediately what was wrong with him, no time was wasted and he was treated quickly. The magazine publishers were told that this particular seizure was especially bad and that the article probably saved his life.
This type of special benefit may not happen everyday, but once in a lifetime is good enough.
#5: You are in the know. One publisher said: Because we are part of the press, we get a tremendous amount of Press Releases e-mailed to us on a daily basis. We are usually the first to know about something new going on in town. If we aren’t the first, we are always included. And, as part of the research we do for articles, we tend to uncover information people don’t know or have forgotten about. You can have big-picture perspective without going broke.
#6: You gain respect. Publishers are the people who bring the information to the rest of the world in an information era. They are the ones who affect change and because of this, have a tremendous amount of power. For this reason, people like to say they “know the publisher” and will extend all sorts of courtesies to get to know the publisher.
#7: Tremendous tax benefits. Many after tax expenditures become tax deductible business expenses. Sometimes you can eliminate federal and state tax altogether.
Why does small niche publishing offers such great potential.
Sam Buffet… or is it Warren Walton? Hyper local publishing is based on three cherished beliefs that Sam Walton and Warren Buffet shared.
Forbes Magazine listed the 10 wealthiest Americans in an article entitled “The Faces Of Wealth in America”. Both Buffet and the Walton family were there.
Imagine combining the wealth Walton created with that of Warren Buffet. You get 150.1 billions dollars… far more than the wealth created by Bill Gates and any other three of the top ten combined… by just these two men.
Sam Buffet and Warren Walton! What a combination.
So I ask, “Whose footsteps would you like to follow?”
Buffet and Walton shared several cherished business beliefs that you can gain from a special writing and publishing business that is at its very beginning stage.
Cherished Belief #1: Small is Beautiful. Both Sam Walton (Bentonville, Arkansas) and Warren Buffet (Omaha, Nebraska) chose America’s heartland away from the big cities as their homes. What’s more Walton chose to do business in these small places as well… building the largest retail operation in the world almost entirely in small towns.
Warren Buffet believes that potential in small towns offers special value. He believes this so strongly that he has been buying newspapers in small towns.
Over the last few years Buffet’s company, Berkshire Hathaway purchased 63 small and mid-sized daily and weekly newspapers throughout the United States.
He plans to buy more and says: “I like buying individual papers at the right prices.”
Buffet stated that Berkshire is not buying big newspapers or more newspaper shares. He is sticking with small publications because he believes in the value of local communities.
Cherished Belief #2: Community Orientation.
Buffet is not buying big publications but is grabbing up small community focused publications.
His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet.
The individual papers can be really small as 10,000 circulation with tiny staffs.
He said no one has stopped reading “half-way through a story that was about them or their neighbors.”
He also noted, “Berkshire buys for keeps. I’d rather buy newspapers myself directly,” and is seeking papers that publish in cities and towns with a “Sense of Community.”
From this vision Wal Mart remains committed not just to expanding the business but to improving the communities.
You can enjoy all these benefits through hyper local publishing because small communities can be places, ideas or ideas within places.
For example Burnie Miller, one publisher who attended a Writer’s Camp that Merri and I conducted, founded Healthtrucker.com
There are many magazines about trucking and for truckers, but Healthtrucker.com is just about trucker health and wellness. Burnie’s business shares his adventures losing weight, driving truck, and staying healthy on the road.
The factor that makes publications like this successful are common interests. Common interest can be focused on a geographical area or a niche idea that targets a niche of a larger market. For example the market for truckers is quite large, but trackers that look after their health is a much smaller niche. One benefit of this type of publishing is it surrounds you with people who have a common interest, so your readers are like minded souls.
Cherished Belief #3: Seek Good Value.
Sam Walton built one of the largest fortunes in the world… with the simple goals of providing great value and great customer service. Warren Buffett’s belief is that the essence of value investing is buying stocks at less than their intrinsic value. The discount is called the “Margin of Safety”.
Both Buffet and Walton shared a vision that small towns… ignored by the mainstream offered good value. You tap into extra profit potential as a SNAP publisher who helps a small community.
Knowing BOTH successful niche magazine publishers and internet marketing geniuses is important for a reason that Buffet outlined to his publishers when he purchased their papers. Buffet believes that small newspapers will change and that they serve an important purpose. He said, “Papers must rethink the industry’s initial response to the Internet as focus on continuing to maintain a strong sense of community“.
His bet is that publications focused on local communities can withstand the shift of readers and advertisers to the Internet. Buffet has said that giving news away free online is “unsustainable” and has sought papers that publish in cities and towns with a “sense of community.”
The need for a sense of community is greater than ever before. Community creates trust. As the world has expanded on big is better, the public has lost trust. We no longer trust big business, big government, big hospitals, big banks, big publications etc. Yet publications are of little value if they do not have the reader’s trust. Internet publishing on the big scale has reduced trust. Anyone can say anything on the internet and thus internet information is highly suspect. Publishers who use a small niche to create trust have an advantage.
To begin this introduction let me add one more point and outline the value of what I am about to offer. One model of publishing in the course shows how to make up to $11,835 a month… or more for a fully guaranteed investment of just $299. That’s value… plain and simple.
I already knew the person I call the Warren Buffet of the internet… my webmaster, David Cross.
David has an unparalleled, hands-on marketing experience spanning 25 years in 22 countries for companies and charities large and small. He’s guided many companies and individuals to success in business and helped them achieve their marketing goals, both online and offline. He started working with the internet from the getgo and Merri and I have been lucky that he helped start my website in the 1990s.
He was also Senior Internet Consultant to Agora Inc. in Baltimore, MD. David worked closely with Agora’s publishers and marketers and over an 8-year period helped to propel Agora’s online revenues to over $300 Million.
So half of Buffet’s value equation was there.
Merri’s and my lives have been involved in the second half of this equation.
Merri’s first publishing career was as executive editor of Gulfshore Life. Gulfshore Life magazine began in 1970 and not long after Merri became executive editor. The niche was Southwest Florida’s Gulf Coast, from Fort Myers and Cape Coral down to Naples and Marco Island. The magazine covered local personalities and pursuits, from arts and entertainment to fashion, real estate and earned many awards for writing, design and publishing excellence, including recognition as Best Overall Magazine two years in a row from the Florida Magazine Association.
While Merri was editor she was well paid for the exciting privilege of addressing the leading edge of important issues.
Merri attacked pollution in Naples Bay with an “Our Water Dilemma.” story in 1977, and was writing about computers before they became mainstream. One of her stories was “Don’t let the word ‘computer’ frighten you”.
She enjoyed putting together travel stories and was invited to many places including Haiti, St.Kitts and many other exotic Caribbean ventures and to the record-breaking opening tour of the “Treasures of Tutankhamun”. Her ventures through the years in Haiti working with the Mellon family with leprosy changed her life forever. She had many experiences there and wrote articles and encouraged the lepers to utilize their artistic talents through weaving and painting. Even today, when I ask her about that period of her life (onstage or off), she always breaks into tears remembering the suffering of those people.
Merri with the artist the late Robert Rauschenberg
She was able to meet many famous people like author John D. MacDonald, Robert Rauschenberg, and Lilly Pulitzer and many others. She became acquainted with the best selling English authoress, P.D. James, who shared many of her writing secrets which became a major influence in Merri’s writing life.
These personal examples show that a small area publishing business can help you immerse your lifestyle with like minded souls and people who have common interest from all walks of life.
Of course, there is capital gain potential as well.
The major focus of this report looks at how to earn a good income, in some instances, niche magazines can create huge capital gains. In the case of Gulfshore Life, when the cost of Naples real estate exploded into the stratosphere, this magazine sold to Curtco, publisher of Robb Report and several other luxury niche magazines, for a strong eight figure price. I have been told $23 million though I have not been able to confirm this price.
In another example, Felix Dennis made $250 million on selling a few small niche area magazines.
Felix Dennis, a niche magazine publisher of small niche magazines such as Kung Fu World, ComputerShopper, PCWorld, Maxim and The Wee sold his US small niche magazines Blender, Maxim and Stuff for a reported $250 million dollars.
That was a really healthy capital gain.
He continued to publish small niche magazines and was publishing more than 50 magazines at his passing in 2013. Profits in that year were more than $100 million. His estate was estimated at near $1 billion dollars.
Felix did not inherit this either. His beginnings were modest. His grandparents raised him in a house with no electricity or indoor bathroom. He left school at 15 to work as a gravedigger, store-window dresser, sign painter and blues drummer before getting a job as at the small magazine Oz.
He built these humble origins into a fortune that provided him with a garage full of Rolls-Royces and Bentleys, a 16th-century thatched manor on his estate near Stratford-upon-Avon, a house in London, an apartment in Manhattan and houses in Connecticut and on the Caribbean island of Mustique.
What are the odds of getting this rich?
Dennis himself shares the fact that most niche publishers will not make a hundred million dollar capital gains. He notes that the odds are only 25 chances in a million. Not as bad as the lottery, but not that encouraging either.
Though it is unlikely that you’ll earn this type of capital gains with a small niche publishing business, I mention this fact because the possibility does exist.
Purpose, income and lifestyle opportunities are the main reasons to be a small niche publisher.
Dennis for example felt that his passions were more important than the money. He had a passion for forestry conservation and used his niches to plant a large native broadleaf forest, and found a registered charity The Heart of England Forest Ltd. Not long before his passing, Dennis planted the millionth tree, an oak sapling, at a special ceremony.
He bequeathed a reported 80% of his fortune to ensure that the project will continue. Over a thousand acres have been planted and will will continue indefinitely with the aim of eventually providing between 10,000 and 20,000 acres, the largest private forest in England opened to the public with educational facilities for schools as well as provide green burial services to the local area.
A more typical example of small niche magazine publishing are Dave and Sherry Johnson who attended one of our Self Publishing courses. I discovered that Dave and Sherry published a couple of magazines in North Carolina when they enrolled for the course… but what I did not know was the value of what they had developed in publishing small town community magazines.
Dave started as a media marketer and has sold most media including radio, cable television, direct mail, magazine, yellow pages, newspaper and Internet.
He enjoyed great success until times turn sour during the 2007 recession as they did for so many. Being under the gun, Dave and Sherry lost everything so they moved to Asheboro, North Carolina and started their own magazine which has risen from success to success.
Time and Place
The old adage is to be in the right time and at the right place. Imagine this timing… 2009 with the US facing a sluggish economy and risking a double dip recession.
The place? Forbes magazine highlighted Asheboro, North Carolina in 2008 but not in a way you would think.
Forbes’s article was entitled “In Depth: America’s Fastest-Dying Towns” and said: Asheboro is one of the few places in North Carolina where domestic migration rates fell between 2000 and 2007, from 10.5% to 1.9%. Poverty surged from 15.7% to 26.7% as incomes declined by 9.5%. The city, built on manufacturing and heavy industry for everything from batteries to tires, has yet to find a new niche.
There they were… Dave and Sherry… starting a magazine on a shoestring… (or perhaps a little less)… in the fourth fastest dying town in the US. Sherry put it this way… “Failure was not an option. We had to make a profit before we published our first edition”. They did and the magazine rose from success to success.
This is the issue they published on their 5th year anniversary of Asheboro Magazine (1).
The Johnson’s hyper local business created enormous freedom as well.
When they fell in love with Ecuador, their move there was supported by a new small area magazine when they created Cuenca Expat Life (2).
When I heard this story and read their magazine I let no moss gather beneath my feet and began testing ways to help subscribers publish their own hyper local publication… profitably… immediately… in just a month or two.
Part of this course shows how to create income with a Small Niche publication.
Here is how we can serve you. Merri and I have had a long career in publishing. As mentioned after Merri’s stint as executive editor of Gulfshore Life she then joined me in publishing our newsletters and later producing our daily ezine. Later we helped a small niche regional magazine, Natural Awakenings, which was on the verge of bankruptcy, turn itself around and become a national publication.
Today Natural Awakenings claims to be growing as they have reached 90 markets in a thriving niche community of over 3.8 million responsive readers. Each magazine is operated by an independent small niche magazine publisher.
We also worked with a SNAP magazine in Spain that had Latin American potential.
This is an English language magazine in Spain that has South American expansion possibilities.
The owner stated that this magazine is earning around $250,000 a year.
The Sentinella (3) is an English magazine on the Costa del Sol, known as the ‘little mag that fits in your bag’. It is aimed at expats who have moved abroad for a better life. The Sentinella has been established in Spain for more than seven and a half years. There are now five magazines operating along the Costa del Sol, Costa Tropical and the coast of Almeria.
We have combined all these experiences into a 31 step checklist that can help help you publish your own small niche magazine.
Your own small magazine allows you to put your desire to profit through writing to work.
As an small niche publisher you can publish niche publications dedicated to representing, encouraging and celebrating the community (whether it is a place or an idea) you serve by focusing on the lifestyles, talents, gifts and contributions of the people who are like minded souls.
Our course is designed to show you how to earn as much as $11,835 a month.
Merri and I see hyper local magazines as one of the most important services we have been able to bring to our readers… ever. This service helps our readers write to sell… to enjoy working with like minded souls and to bring a positive influence to communities.
We tested the market and found that the principles of this type publishing are so powerful that it is possible to achieve success even in the most adverse circumstances. Take for example the success story that Perla Crosby has achieved in Sanford Florida.
Benny and Perla Crosby used the course to start a magazine dedicated to Sanford Florida, a small charming town on Lake Monroe, the headwaters of the St. John River. Perla’s magazine MySanford Magazine (4) magazine began with a great success but as it started to develop, disaster struck.
Here is what Benny Crosby wrote about how the course helped during her hardest of times:
Benny & Perla Crosby from an issue of Mysandfordmagazine.
I might add that my wife Perla, even during some dark moments during two cancer surgeries was able to continue her focus on getting the latest issue of her magazine out on time. Her advertisers have continued to increase and I am pleased to announce that the Chamber of Commerce, The Orlando Sanford Airport Authority and National Airlines are having an event on March 29th, 2016 in Sanford (wish you both could be here) to recognize Perla and the magazine and to announce that “My Sanford Magazine” has been adopted as the official seat back magazine for the airline.
It will be available on all National airlines flights out of Sanford to Puerto Rico and British Columbia. I thought you might be proud to know that you both have contributed to Perla’s success and we wanted to share this exciting news with you.
Read MYSANFORDMAGAZINE below.
You can earn this type of income by building a hyper local publication focused on what you love.
Hyper local does not have to focus on a place. It can zero in on a hobby, sport, profession or common interest. What do you love? Rare cars? You can make a fortune publishing to sell in the genre you love. Do you prefer fine art? Or do you love beautiful jewelry, coins, gems, real estate, furs, model railways, dolls, scientific equipment, war memorabilia, old and rare books, or whatever?
Do you prefer social subjects rather than objects? Are you concerned with the environmental problems, with crimes, war, poverty? Would you like to help wipe them out? Each of these offers opportunity in publishing.
Are you a golfer? Do you love to travel? Why not make the kinds of money I’ve just mentioned publishing reports about golf courses all over the world?
Would you like to help the world be a more spiritual place, help people get along better together? You can do something good for the world, increase your income in the process and live wherever you please! You can make a fortune by publishing information that sells products and services that are interesting to you.
You can publish about almost anything that interests you.
Take the small area magazine Rebel Riders… “because all of us have a little renegade in us”, a perfect example of how focused on a passion one can be.
This magazine is about closely focused as a publication can get… not just for riders, but for rebel riders… in Central Florida. Advertisers include three full pages from attorneys… “Been in an accident – Call us”. There are many biking events and bike fests… meets and swaps advertised. Dozens of bars and restaurants that cater to bikers have ads. Several motorcycle dealers, sales, repairs and custom cycle shops. American Legion Post 35 (“For God and Country”) has an ad. There is a full page for Twisted Tea (“True Iced Tea taste”), a couple of insurance agencies, one financial planner and Theater X (“adult novelties and DVDs”).
Small area publishing can also help you travel, even have an international lifestyle so you can live anywhere and still earn everywhere. This is especially valuable if you love to travel. For example, one shrewd publisher realized that Panama was a great place to live and published information on Panama that sold Panama real estate seminars.
Other publishers reaped rich rewards selling information on their own country. Merri and I, for example, lived in Europe for years, then fell in love with Ecuador for 15 years. We earned by publishing our experiences there.
Now in our 70s, we live in Smalltown USA. We love the peace and quiet, are closer to my mom, our children and grandchildren. We still write (and publish) about what we love and are doing! In each phase of our lives, the idea of tight focus has allowed us to move and live where we desired.
Imagine what this type of business means if you love to travel. Part of every trip you take can be tax deductible! You can honestly write off every trip that is related to your publishing business. Every journey can become a research oriented adventure and a tax deductible event.
Many benefits come in the form of reduced tax. As a publisher, you’ll have one of the most respected and tax protected businesses in the country. Other benefits come in the form of legal protection. Publishers are protected by the U.S. constitution. You do not need a license to publish. There is no government watchdog nor do you have bureaucratic red tape involved in publishing. The biggest benefits are the freedom, the independence to work wherever you choose in any field you desire.
The 2018 tax law means that you can create a publishing-to-sell business where you only pay tax on 80% of your income.
We created an entire system to help our readers have their own publish to sell business. This system is unique because my wife, Merri, and I are unique. We started our publishing business together. Since we’re almost recluses, we decided to do the whole business by ourselves. We began working at home. Today, though we have tens of thousands of readers and have made millions, we still work at home and do not employ a single person. When we switched to online publishing to sell, we added one business partner, our webmaster, who created and runs our website. You’ll can learn how to do this in the course I am about to introduce.
May I introduce you to our course, “SELF-FULFILLED – How to Be a Publisher to Sell”.
The course teaches all you need to know on how to start and run your own publishing-to-sell business by yourself. The first lessons in the course answers your questions and get you started!
This course can put you well on your way to publishing to sell and give you the freedom to live wherever you choose! It covers numerous income producing secrets:
Secret #1: How to gain 1,000% returns. See why some of the wealthiest families in the world today come from publishing. Learn how margins can be so incredible that few would believe them. This online course contains many case studies. Case Study #3 for example shows one publisher who sold an idea delivered on one photocopied page. His cost was only three cents, his selling price $12.50!
Secret #2: How to create and market your product or find products to sell. Learn 11 steps in creating the perfect product. Understand how to review ideas, test focus, aim at markets. See why you don’t have to write anything if you don’t want to! Learn where and how to get your data and get others to write for you almost FREE.
For example, the course shows how one friend, before the Internet, never wanted to write and decided instead to publish on cassette tape. He later switched to webinars. He started part time and built a career that brought in millions and brought him to know some of the most interesting people. Now of course publishers who do not want to write can use the internet.
Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus. Gain samples of winning marketing pieces. Learn 21 frequently committed marketing blunders and what to do about each.
You’ll learn how to turn advertising dollars into a fortune. How to create your own ads. When to use classifieds, space ads, direct mail or word of mouth. See how to build a PR list and get thousands of dollars in free publicity. I share my most secret results on recent mailings so you will know why sometimes you sell more units of a publication at $49 instead of $29. I show how one couple used ads about retirement to supplement their retirement income and get free trips all over the world.
Secret #3: When to print, how to print and when to go online only. How to print and fulfill. Learn how to cut your printing bill in half by asking for quotes differently. Learn tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers.
Secret #4: How to compute and use the Internet. With an inexpensive computer, you can easily run a business from home and still have tons of time left over-even if you are computer illiterate. Merri and I have proven this! The secrets in the course include a step-by-step approach on what to do. Our partner, the internet expert includes what you need to know for online publishing.
The course contains information on how to use computers and the Internet for your publishing business. For example you will learn how I have eliminated hundreds of thousands of dollars of printing and postage by switching all of my business onto the net.
We unlock all the secrets of publishing so you can have increased lasting income and reduced taxation. This course is perfect for those with great computer skills and can help you learn how to focus these skills into a profitable publishing business.
See how when we reached retirement age, we slowed down our self publishing business but still earned $2,404725.98, tax free, over the next ten years.
However, the course also helps computer illiterates like myself and shows how to get your computer work done with no upfront cost.
I have created this course in an easy to understand style. Everything is explained what to do in vivid detail. We share all, how we have done it ourselves. The course is full of publishing ideas and case studies. You’ll learn about a pilot who published a book on the best airport cafes. All his flying became tax deductible!
You’ll see how one couple who loved an island wrote a guide on the place and made enough to buy a home on the beach there.
Another made millions with one simple legal idea.
I give names, resources and addresses of contacts in marketing, printing, plus attorneys, accountants, Internet whiz kids who can give help.
This course is not theoretical. It describes on a step-by-step basis, how Merri and I built a million dollar international business in just 7 years and how you can do the same.
The course is designed so you can get your own publishing-to-sell business going, full or part time right away. I’ll explain how and why by sharing one other amazing experience that makes this special offer available for you now so you can have the course for pennies on the dollar.
I have previously exposed this idea only to my readers and never to the general public. We conducted a course charging $2,000. Here are raves from delegates who have used our course.
For example, one delegate, a publisher from California said: “Your publishing course is outstanding! Just two hours of study on Sunday alone were worth more than the price.”
An engineer from Ohio wrote, “Basically, I learned how to be a publisher, especially the selling and marketing implications. The course is absolutely worth the cost!”
A retired railway worker from Michigan said, “Your course opened my eyes to the merits, profits, and prestige of becoming a publisher, particularly the idea of publishing in Canada for distribution in the U.S. (for total tax protection).” An employed couple from New York wrote, “We found the course interesting and informative. We were inspired to start work on a booklet. When we came down, we had no idea on what to publish.” And an attorney from Germany stated, “What I like most is that it is a nuts and bolts course-not pie in the sky.” While a business woman from Atlanta exclaimed, “It was great going through your steps, being 100% honest without fear of giving trade secrets since you have paid the price (to gain this knowledge).”
Merri and I have been overwhelmed by how much the course helped so we conducted another course and recorded it. We then reproduced it in written form so it can be delivered entirely online at a huge reduction. Though many readers have paid up to $2,000 for this course, you can start for only $299.
Here are some of the lessons you will learn in the online course:
Lesson #1: A Day in the Life of a Publisher. See how you can start with only a very small amount of money, work as little as four hours a day (if you are operating full time) even less if you start part time. Learn how two of my publishing friends, one an M.D.-the other a pilot ran their own money letters. This gave them incredible tax protection, took them on many free, exotic trips, widened their perspective and field of friendships, helped them keep the money they were making in their fields and gave them a backup business that they loved for retirement.
Lesson #2: How to Create Your Product. Learn 11 steps in creating the perfect product. Understand how to review ideas, test focus, aim at markets. See why you don’t have to write anything if you don’t want to! Learn where and how to get your data and get others to write for you almost FREE.
Lesson #3: How to Choose Your Format. Some ideas are timeless and can be sold in a book for years on end. Others are better in a magazine, newsletter or other periodic publication. Some products can just be lists, simple one page photocopied ideas or names and addresses. Understand when to print, record (on audio or video) and when to transfer through the Internet. Learn how to choose the format that suits you, full or part time.
Lesson #4: How to Publish to Sell. Learn how marketing is the key to successful publishing and how to turn pennies into dollars with good marketing focus. Gain samples of winning marketing pieces. Learn 21 frequently committed marketing mistakes and what to do about each. Know where and when to advertise (such as never near Easter-Christmas is OK).
You’ll learn how to turn a few advertising dollars into a fortune. How to write or have ads written. When to use classifieds, space ads, direct mail or word of mouth. See how to build a PR list and get thousands of Dollars in free publicity. Learn the tricks of the Internet to easily focus and capture a market there.
Lesson #5: If You Print-How to Print? Did you know that you can reduce your printing bill by half just asking for a job in the right way? Learn all the tricks of the trade, how to get the best quality at the lowest price, why to avoid the biggest printer in town and why to avoid the franchise printers. Learn how to choose the right graphics, correct paper, envelope, style, letter fonts. When on demand printing is best. Every Secret is included.
Lesson #6: How to Fulfill. This session is a practical guide on how to administer your business. How to set up a computerized fulfilment system, get local families to do all your work for you and run your business (if you wish) from your home. Learn how and why to use low and variable overheads, yet give one day turn-around delivery. Learn when to choose delivery services, to fulfill yourself or build your own system…or when to simply fulfill via the Internet.
Lesson #7: How to Finance. Learn all you’ll need about the financial end, of the business, how to control physical or online inventory, keep overheads down, check ad results, get 30 day free credit and stay on top of your business. Learn 11 hazards to avoid and tricks to stay profitable without a daily accountant. The course and manual contain all these secrets and more. The computer/internet workshop personalizes the knowledge so you can get started.
Who is This Course For?
This course is for those who would like their own publishing business for fun and profit but also helps business people, brokers and professionals, insurance agents and marketers who want to enhance their existing business or build a second source of income.
Publishing can be used to shift the cost of marketing into a profit center. If you want your own full or part time publishing business, or want to build your existing business through publishing you should sign up for this course right now with a special pennies on the dollar offer.
This course is for individuals and couples. You can order the course but your entire immediate family has permission to use it. We include those who want their own business or who want to have a business together or a family business. Business people or professionals who want to add an extra profit center to their business or who want to change their business entirely will benefit. Those who want more control over their career should take this course. Plus those who love travel and want to turn their trips into profitable tax deductions!
Only those who really want to publish for profit or to expand their business should sign up for this course. We have created a proposition where you cannot lose, but the course is not for idle curiosity. We are giving away every business secret we possess and expect those who use it to reap fortunes in extra income, tax savings or expanded business. We expect this knowledge will change your life for the better. You’ll gain extra income, more fun, adventure, friends, freedom, independence and prestige too.
You receive a complete manual provided by me, Merri and our webmaster, David Cross (who teaches the internet aspects of publishing).
Due to the enormous savings of an online course, you save over $1,700 with a full money back if not satisfied guarantee.
Though many readers have paid up to $2,000 for this course, you can have the entire program including an entire course on creating small niche publications, for only $299.
You could not duplicate the computer and Internet knowledge for $2,000. It covers what you need to get on the Net, how to use the Web to publish, how to define your Internet market, how to develop your site, target your market and start getting visits, the top ten Internet tips to use, the top ten traps to avoid, and many other lessons our Webmaster has used in his 20+ years on the net. In many cases your tax savings will be five to ten times the cost of the system alone, plus you will learn how to gain thousands of FREEBEES and earn hundreds of thousands a year.
Our publishing business has brought us more wealth, satisfaction, fun and friendship than I imagined possible. It has brought so much to my life, I would like to help everyone be in publishing and I hope you are one with whom I will have the pleasure sharing this exciting and profitable way of life!
Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee to share all we know to help you start and run your own publishing business.
Don’t miss this opportunity. Sign up with this special $299 offer. We’ll send the full original of the course “Self Fulfilled – How to Publish to Sell” and for just $299.
Here is what to do. If you’re not sure whether you really want to have a publishing business, consider the ways that such a way of living can improve your life.
Then look at this no risk guaranteed offer.
If you are not fully satisfied, you can cancel the course any time in the first 60 days for a full refund and there will be no additional fee.
We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us any time during the first two months for a full refund.
Learn more about small area magazines.
(4) Perla Crosby publishes MySanford magazine
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