Gain From Viral Passion

by | Dec 21, 2017 | Archives

What is your passion?  How can you turn it into profit?

For decades, the mantra at our business has been “Turn Your Passion into Profit”.

But how?  It’s easy to use the words, but requires some thinking, focus and effort to get the profit.

insatnt pot

An article “The Shift: Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion” (1) can help us understand how to use the Internet to turn our passion into profit.

The Instant Pot success and the path to your passion can both be summed up in six words…… Internet marketing with Self-Publishing.

The article is about Instant Pot, a line of electric multicookers.   These cookers have created a crowd of almost a million devotees, called “Potheads” who use Instant Pots for all types of cooking from sautéing to pressure-cooking to steaming and more.

This is not a fancy and some models sell for under $100.  There is plenty of competition, but during this year’s Black Friday sales, the Instant Pot was in the top items sold by Amazon, Target and Kohl’s.

The company, is privately held, started by a 53 year old computer engineer who after a series of telecom and tech jobs, was laid off from his dot-com position in 2008.  He tried starting his own tech company, but failed.

Then he a kitchen appliance because home cooking was a passion but he rarely had time to make healthy meals for his wife and two children.  He decided to create a way that home cooks could pressure-cook, slow-cook, sauté and enjoy other common cooking functions in a single appliance that saved time.

He started in 2010 and sales were sluggish until he listed the Instant Pot on Amazon.

A community of food writers took notice.  Vegetarians and paleo dieters, were especially drawn to the  pressure-cooking function, which shaved hours off the time needed to cook pots of beans or large cuts of meat.

Food writers created the energy to send Instant Pot into an upwards spiral.  The company’s marketing plan became based on getting others to write about the cooker.

Sensing viral potential, Instant Pot sent test units to about 200 influential chefs, cooking instructors and food bloggers.

This caused the story of Instant Pot to go viral.  Online reviews and recipes began to grow.   Sales began to climb.

Instant Pot’s sales, which have been more than doubling every year since 2011.

There are now over 1,500 Instant Pot Cookbooks.    The community around their appliance are very dedicated and use social media to sing the gadget’s praises to the unconverted.

“Oh my goodness!” reads a fairly typical Amazon rave, one of more than 25,000 reviews on the site for the Instant Pot. “This is the best kitchen gadget to ever exist in the history of ever.”

An enthusiast in the Instant Pot Facebook group, which has more than 850,000 members, wrote “Using my Instant Pot has totally changed my life.”

Why?  The company used  writing based, word-of-mouth advertising.   The founder of the company says that more than 1,500 Instant Pot cookbooks have been written, including several of Amazon’s current best-sellers.

The article says: Amazon has played a particularly large role in Instant Pot’s rise. Early on, Instant Pot joined the “Fulfillment by Amazon” program, in which Amazon handles the packing and shipping of a seller’s products in exchange for a cut of each item sold. Eventually, Instant Pot sent Amazon wholesale shipments directly from factories in China, and Amazon began promoting the machines in its major annual sales. At one point, more than 90 percent of Instant Pot’s sales came through Amazon. “Without Amazon, we wouldn’t be here,” Mr. Wang said.

The inventor of the Instant Pot used an excellent sales method, letting others write (cookbooks) to sell his pots! is just one of many avenues that self publishers can use when writing to sell.

Why Write to Sell?

In other words you do not have to wrote to be a publisher.

You may want to though because writing to sell goes beyond the money!

Writing unlocks the dreams of destiny held in your heart.  Writing to sell can improve your lifestyle in unbounded, exciting ways… and writing can open your heart so it leads to your destiny… and it also satisfies the financial necessities we all require.

You unlock amazing benefits: joy, service and extra income when you write to sell.  You gain these benefits because writing unlocks creativity.

But how do we turn on Creativity through Writing?


Julia B. Cameron, an American teacher, award winning author, artist, poet, playwright, novelist, filmmaker, composer, and journalist.

Over the past 30 years Julia Cameron has written fifteen books and countless TV, film, and theater scripts, including an episode of Miami Vice, movies including Taxi Driver, New York, New York, and The Last Waltz.  She is an award-winning playwright and has had films premier at the Chicago International Film Festival, and selected by the London Film Festival, the Munich International Film Festival, and Women in Film Festival.

The title of her book “The Right to Write” hits an important chord that can help us understand how writing to sell enhances our lives and those around us.

Cameron is quoted with two important statements.

The first is  “Each of us has an inner dream that we can unfold if we will just have the courage to admit what it is. And the faith to trust our own admission. The admitting is often very difficult.

This quote reveals a pain, so many suffer, from the pressure of burying the fact that they have a dream.

Her second quote shares a way to sum up courage that releases that suffering so we can admit our dreams. She wrote: “Creativity – like human life itself – begins in darkness.”

Once we realize that not knowing and not seeing are natural… we are released from the tyranny of reason!

Cameron’s writing certainly led her to fulfill great dreams.

She started her journalism career at the Washington Post, then moved to Rolling Stone.  She met Martin Scorsese when interviewing him for Rolling Stone.  They wed.

This is a clue… ordinary people can do extraordinary things… go to extraordinary places… meeting extraordinary people when they write.  There is more on this prestige you gain when writing later.

Yet Cameron’s charmed life shows even more about the power of writing.   Success led her into alcoholism and drug abuse and psychotic episodes.

Writing saved her.

She quit drugs and booze and began using writing to unblock her destiny. She used creativity as the spiritual path to lead her back to happiness and success.

Writing can lead us to and through our destiny and when we follow a destiny, creativity just follows.

Are you developing your creativity to prepare for the modern world of work?

Most destinies lead to a material lifestyle and no destiny leaves our material needs unfilled.   We write to sell because we live in a material world that is rapidly changing.  Every aspect of life is being changed by technology… the very root of our thought process is becoming more virtual, but of all the changes… the one that has the biggest impact on a daily basis is how change affects our finances.  This is why the selling part of writing is important.

There are numerous ways to build a business…… eBay… Social networking… advertising with Google or Facebook… direct mail, and direct presentation one-on-one or one-on-many, in events are a few.

Our course Self Fulfilled-How to be a Self Publisher looks at each of these marketing system and also shows how to use publishing to products beyond books.


Learn how to market with publishing and one-on-many events.

Turn Words into Cash

Why words are better than cash.

You can turn words into cash.  Mix in a little wisdom and deliver benefits.  The value of honest word’s never deflate.  A dollar, decades ago, was worth 15 greenbacks today… or more.   Useful, wise words, even hundreds of years aged… are often worth more now.

Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”

Has time diminished the value of these words?

Learn how to earn extra income from an events business created by travel or staying at home.  Create events where you can earn from speaking something good… or if you don’t like to talk… letting others talk (and earn) for you.

Do you crave freedom… and perhaps adventure?

Do you at least desire to get out of the rat race?

Do you want to travel…spend time…live…laugh or love in more than just one place?  Do you the places you go to be ones you choose?

Or would you rather settle down in a low stress, safe, nurturing town, abroad or in Smalltown USA?

You can write and talk your way into the lifestyle or let others talk for you.

There are few people more capable of promising this type of life than Merri and me.

For 50 years (from May 1968) we have been paid to travel and live exactly where we have wanted to be… because we write and have had an events business conducting seminars, workshops, courses and tours.

All we have had to do is write, gather groups and talk about what we do.  Sometimes we let others do all the talking!

Our writing and events business has allowed us to visit and to live almost anywhere we have chosen.

Sometimes we have incredible adventures.


Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.

However, when we want to stay at home we can also do so.  One does not have to travel to have an events business.


Here I am (in brown shirt) speaking to a subscriber at an event that we conducted at our Florida home.

We even built a…


seminar hall on Little Horse Creek so we can stay in the mountains when we desire… and still get together with subscribers.

Here is one of the small groups at a retreat we conducted in the seminar hall.


However, you do not have to do this much as an owner of an events business!  Lesson Two of a course we have created called “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.

We have conducted events as small as two delegates and some with over 400.


We know the events business inside and out… large and small.  Here Merri and I are speaking to over 400 + people in Quito, Ecuador.

There are innumerable fringe benefits to writing and events.  For example, almost all of our global travel has been tax deductible for all these years.

The pay has certainly not been bad either.  As you’ll see below, one time we earned  $142,260 in three days.  In another instance, we earned over $135,000 in two days.  Once our earnings exceeded $200,000 in just three days.

Yet the income has been a small part of this adventure.  The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped… the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.

These facts have dramatically enriched our lives….and we hope others.

Now we would like to help improve your lifestyle as well… if… earning with a seminar, tour events business appeals to you.

We have written about and conducted seminars or events or spoken at them in… (alphabetical order)  Australia, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands,  Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and more.

Then when we wanted to spend more time with my mom, children and grandkids we arrangeed events at our home.

There is a possibility that Merri and I know more about writing and conducting events from home than 99.9% of the people in the world.  Because so many have asked… we created an online correspondence course on how to create your own writing and events business.

A writing and events business not only creates unusual profit opportunity now… but when a seminar business is properly run, it can create income for a lifetime!

This course shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business conducting seminars, workshops, conferences and tours wherever and whenever you like.  (Or perhaps you want to conduct seminars online or live or with a video sent through the internet.)

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

Lessons include:

#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)

#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.

#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.

#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.

#5: Dealing with hotels/locations. Why the marketing does not talk to catering who will not communicate with accounting and the mess this could mean for you. How to choose…arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.

#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.

#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.

#8: Three types of courses…delegate driven…speaker driven…third party driven.

#9: The importance of strategic partnerships for added wealth.

#10: How to market seminars, courses & tours.

#11: List building.

#12: Alternative seminar and course location options.

#13: The benefits of both big seminars and small courses.

#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails. Surviving speaker no shows and all of those types of things!

#15: How to enhance your other businesses with seminars.

Join The International Club.  Save $418.78. Learn How to Turn Words into Cash.

Club members start by receiving seven workshops and courses on how to earn everywhere with home micro businesses.  We call this our “Live Well and Free Anywhere Program”.   The program contains a series of courses and reports that show ways to earn and be free. These courses and reports are:

  • The course “Self Fulfilled – How to Write to Self Publish & SNAP”
  • The course “Event-Full – How to Earn Conducting Seminars and Tours”
  • The course “International Business Made EZ”
  • Video Workshop by our webmaster David Cross
  • The entire weekend “Writer’s Camp” in MP3
  • The report “How to Raise Money Abroad”
  • Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”

Club members also learn ways to be be healthier and have more energy.   I have created three natural health reports about:

#1: Nutrition

#2: Purification

#3: Exercise

Each report is available for $19.95.  However you’ll receive all three FREE as club member and save $59.85.

Next, club members participate in an intensive program called the Purposeful Investing Course (Pi).  The purpose of Pi is finding value investments that increase safety and profit.  Learn Slow, Worry Free, Good Value Investing.

Stress, worry and fear are three of an investor’s worst enemies.  These destroyers of wealth can create a Behavior Gap, that causes investors to underperform in any market good or bad. The behavior gap is created by natural human responses to fear.  Pi helps create profitable strategies that avoid losses from this gap.

Lessons from Pi are based on the creation and management of numerous Model Portfolios, called Pifolio.

We combine the research of several brilliant mathematicians and money managers with my years of investing experience.

There are no secrets about this portfolio except that these mathematicians ignore the stories from economic news (often created by someone with vested interests) and is based mainly on good math that reveals the truth through financial news.

The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets using my 50 years of global experience and my study of the analysis of four mathematical investing geniuses (and friends).

This is a complete and continual study of what to do about the movement of international major and emerging stock markets.  I want to share this study throughout the next year with you.

This analysis forms the basis of a Good Value Stock Market Strategy.  The analysis is rational, mathematical and does not worry about short term ups and downs.  This strategy is easy for anyone to follow and use.  Pi reveals the best value markets and provides contacts to managers and analysts and Country Index ETFs so almost anyone can create and follow their own strategy.

The costs are low and this type of ETF is one of the hardest for institutions to cheat.  Expense ratios for most ETFs are lower than those of the average mutual fund.  Little knowledge, time, management or guesswork are required.  The investment is simply a diversified portfolio of good value indices.  Investments in an index are like investments in all the shares of a good value market.

Pi opens insights to numerous long term cycles that most investors miss because they have not been investing long enough to see them.

The Pi subscription is normally $299 per annum but as a club member you receive Pi at no charge and save an additional $299.

Club members also receive Pi and the $29.95 report “Three Currency Patterns for 50% Profits or More” and the $39.99 report, “The Silver Dip 2018” FREE.

Save $418.78… when you become a club member.

Join the International Club and receive:

#1: The $299 Purposeful investing Course (Pi).   Free.

#2: The $299 “Live Well and Free Anywhere Program including SNAP”.  Free.

#3: The $29.95 report “Three Currency Patterns For 50% Profits or More”.  Free.

#4: The $39.99 report “Silver Dip 2017”.  Free

#5: The three $19.99 reports “Shamanic Natural Health”.   All three free.

#6: The $39.99 “Live Anywhere – Earn Everywhere” report. Free.

#7: Plus all updates and other reports I release over the next year.

These reports, courses and programs would cost $767.78 so the  membership saves $418.78.

The International Club membership is $349. 

Join the International Club for $349 and receive all the above online now, plus all reports, course updates and Pi lessons for a year at no additional fee.

Click here to become a member $349

Click here to become a member at $89 per quarter charged automatically to your credit card