Image from first 37 seconds of home page video Fitness Blender.com home page (1).
The Wall Street Journal article “A fitness empire quietly rises on youtube” (2) shows how a couple combined doing what they love in a way that improves their health (along with millions of others).
The article says: “Fitness Blender, an online-workout company run by personal trainers Kelli and Daniel Segars, is the most-watched fitness channel on YouTube and just passed 4 million subscribers. That’s more than the number of members at 24 Hour Fitness, one of the nation’s biggest health-club chains.”
This is an era of big and slick but this couple has created this success from their garage north of Seattle. There is no flash, just this couple sharing how to stay fit filmed against a plain-white background. The couple even occasionally stumble a bit, but it’s this fact that the Segars look normal, like friends who can help you be healthy, that has created this success.
Image from first 37 seconds of home page video FitnessBlender.com home page.
The first 37 seconds of the home page video shares six of the seven basic qualities that can make us healthy.
- Gimmick Free
- Fitness Resource
We’ll get to the seventh quality in a moment. First, let me emphasize that this business helps the couple be wealthy as well.
The WSJ article says: “Fitness Blender makes most of its revenue from video ads, plus digital eating plans and workout plans that sell for $6 to $25. Despite the bare-bones approach, or perhaps because of it, the seven-year-old Fitness Blender has grown into what the Segarses say is a multimillion-dollar business with revenue growing more than 20% a year.”
There you have it, a counter point to the big, flashy, gimmicky, services offered by big businesses. A positive and gimmick free service instead of the big business model based on brain hacking, gamification strategies that addict us to poor quality and terrible service obscured in fine print and wrapped up in red tape.
Honest, simple and helpful. These qualities are so basic refreshing in these cynical dishonest times. Because honest and simple are easy, all of us, no matter where we are in life, can create a successful micro business.
“Fitness Blender is the leader in free workouts. The site’s fans have embraced its simple approach to health: Do a blend of exercise types and eat whole, healthy foods. “It’s not about being bikini-ready,” Ms. Segars says. “It’s about not dying of a heart attack.””
The more complex the world becomes, the more valuable simplicity will be. The more dominant big businesses are, the greater opportunity small businesses will have. The more deceit and dishonesty prevails, the value of sincerity and integrity grows.
The seventh quality is to let a short amount of work create a long amount of earning. This couple has created 500 free videos. Now that the work is done, those videos can generate new customers and income opportunities for years, even decades.
See the importance of working short and earning long below!
(2) www.wsj.com: A fitness empire quietly rises on youtube