A Centenarian Financial Lesson

by | Jul 6, 2016 | Archives

Here is an important lesson about finance from a century ago.  In 1916, a terrible war was being waged.  The Germans realizing that they had made a huge error began a peace initiative.  The British refused, and this led to an even bigger German error, open submarine warfare that brought the Americans into the war.

Another huge error was that Germany’s government had made a decision to finance that war with loans. The strategy was to pay off the loans with the repatriations and spoils of war.  That plan backfired when Germany lost the war and the new Weimar Republic was now saddled with a massive war debt that it could not afford.  The government decided to payoff the debt by printing money without the economic resources to back it up.

In 1916 five German marks were worth a US dollar.  After the Treaty of Versailles 48 paper marks  were required to buy one US dollar.  Yet Germany continued to print paper money to pay its debt.  By November 1923, one American dollar was worth 4,210,500,000,000 German marks  (that’s 4.2 trillion marks per dollar).

The lesson is when governments print too much paper money, without the economic resources to back it up, that paper loses purchasing power.  Yet the lesson has not stuck.  Governments everywhere are growing deeper and deeper in debt.

One way to overcome the consequences of this devaluation is to combine multi-dimensional businesses with writing to sell.

Merri and I aim to create multi dimensional opportunity wherever we live.

In Florida we bought a house and an orange grove next door.  Then we added a rental unit.

citrus-

(Our Florida home and grove with its heart shape.)

In North Carolina we bought a house… then added a seminar center and rental units.

little-horse-creek

Our mountain creek seminar center in North Carolina.

We have made each of our homes multi dimensional… a home AND a source of income.  This is important because multi dimensional homes help us escape governments that cannot keep their economic promises.  History is littered with stories of serious national debt and economic problems that ruined pensions and retirees.  The burdens of debt and fiscal imprudence cause governments and societies to lose their ability to keep their promises.  Multi dimensional earnings can help overcome the risks these conditions create.

A look at government, social and currency breakdowns at their worst can help us see ways to earn and invest in turbulent times.

We do not have to look back 100 years to see what excessive debt and printing of paper currency can do.  In 1992, after Ukraine declared independence from the Soviet Union, its budget deficit reached 12.2% of GDP and inflation reached 2000%.  In 1993 price growth was 10,000%.  By the time a new currency was introduced (the hryvnia) in 1996 cumulative price increases reached 100,000 times!

Inflation slowed for awhile but has skyrocketed again and Ukraine’s hryvnia lost 70 percent of its value against other currencies in just the last year.

No matter how much one earns and saves, if prices rise 100,000 times, a lifetime of thrift might not be enough for a loaf of bread.

Any fixed income, pension, Social Security or savings can become worthless.

This is why multi-dimensional micro business opportunities make sense.

One way to be multi-dimensional is by learning how to write to sell.

Writing has always been the starting point in Merri’s and my multi dimensional activity.  Whether we have been creating a seminar, a course, finding or selling real estate, or an investment or business opportunity, we have reached our clients with the written word.

When you know how to write to sell, you can live anywhere you choose and still earn.  You can choose where the sun shines best for you and still have a pinnacle career.

Many countries require work permits for certain jobs, but usually these are not required for businesses like restaurants, shops, real estate agencies, art galleries, bed-and-breakfasts and small hotels.

Self Publishing has helped Merri and me create exactly the lifestyle we desire.

Self Publishing has entered a new era as a new business art form and we want to share with you how to start your own self publishing business now at our upcoming International Club retreat.

Learn how to develop your publishing skills to turn your passion into profit!  Even if you aren’t excited about writing… you can publish.

Whatever your passion, you can immerse yourself in it AND even create a six-and even seven figure income. This could be your direct ticket to the kind of fulfillment you’ve always wanted in life.  Whether you want to travel the world or live as a recluse, work 12 hours a day or not work at all, learn more about golf or feeding the hungry… it can be yours!

Here are  three basics of success in self publishing… passion… purpose… and profit.

Passion. You have to love to write to succeed in writing. This may seem a simple point but you either need to enjoy writing or love what you are writing about.

Purpose. To remain a writer for the long haul requires more than just fun.  Writers are missionaries. Your mission may be to tell a truth… reveal a secret or simply to entertain.  You’ll know what that mission is or at least feel it.  This is the driving force of writing.  If you do not understand it to begin… after you write enough that purpose will reveal itself.

Profit.  Follow your passions yes… but also stay tuned with what the majority of buyers want. Your desires may be the bull’s eye, but the entire target is THE market.

Plus the target is always moving so you should keep testing the winds of change. If the mood of your market changes and you do not keep up, your product or marketing can become out of style.

Fortunately there is a really simple way to stay tuned to your market that I learned years ago by surprise.

A friend inadvertently taught me this trick years ago when he recommended a book entitled “How to Survive the Upcoming Crash of 1995”. That book was on the NY Times best seller list and it sacred me to death as it told about how the U.S. economy would melt down in 1995 because U.S. government debt was out of control.

The book offered no solution to this dilemma.

I wrote a marketing piece with a headline “Are we 23 Months to Disaster?” that mentioned the book, outlined this problem and gave readers a way to find solutions by ordering my course on international investing.

Over the next two years this marketing piece worked unbelievably well creating millions in sales and profits.

Yet the premise was totally wrong! There was no bankruptcy of the US economy in 1995.  Instead the greatest economic boom in the history of mankind began.

This taught a valuable and simple lesson on how to see the buying public as a whole…perhaps understanding the public persona better than the public understands itself. The trick is simply to look at the best selling book lists…especially those of large newspapers… New York Times, USA Today and the Kindle Top 100.

The profits and sales from my 23 Months to Disaster piece did not arise because the product or marketing were in tune with economic markets. The disaster marketing piece was a success because it was tuned to how investors felt!   In addition the piece was fortified because it related to a book that millions of investors had read.

That book had scared millions of investors and created a problem for them, just as it had me.  My disaster marketing piece came along at just the right time…with a solution!

We can get clues about business trends by watching what everyone reads.

Best selling book lists are windows into a nation’s or the world’s soul and studying them can help you create a profitable multi dimensional business.

Merri, David and I are always testing new ways of communicating with our readers.  We know the value of embracing change.  The evolution in our business has taught us to integrate what we learn and feel with what others say.  We want to share this continuing process with you at our upcoming retreat. Details are below.

Gary

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