Three Ways to Use Momentum for Successful Self Publishing

by | Feb 20, 2014 | Archives

Momentum in marketing and self publishing brings success.

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We live in a competitive world.  To earn through writing we need to expose our publications and build momentum via a growing readership.  Even if you are just writing without a financial agenda… you need readers.   Writers compete for reader attention with exposure.  The writer with the greatest exposure will gain the most sales if the publication is focused and communicates well.

A good focused publication is always the first key.  Self publishers do not market, to legitimize their work.  Publications speak for themselves, if they are tuned to the times and deliver a message, they will speak for themselves.  There is an audience for every book written so if the book is focused, speaks well and is exposed, it will do well.

However before a book can speak, it must get into the hands of the readers in a way conducive to reading.  Publications need initial and regular follow-up exposure to build momentum.

Here are three ways to gain readership that builds  momentum;  through events,  through social media and through search engine optimization.

One way to start and build momentum is through events.

James Redfield for example used personal visits to bookstores supported by speaking at church events to build the momentum of his self published book “The Celestine Prophesy”.  The momentum Redfield created turned this book into a best seller for three years.  Redfield is a quiet sort and let his book do much of the talking but he did work hard to get the momentum going.  See an interview where Redfield explains this below.  See Redfield’s website here.

The business end of self publishing can be enormously fun, but requires effort on the self publisher’s part.   Take Hugh Howey as another example. Hugh is a top selling self publisher but he really works hard to keep the momentum of his success building.

Hugh Howey & Garren Hall

Hugh Howey with our grandson, Garren, at a Comicon event. He is building momentum through events.  Though Hugh has sold millions of books and his readers love him, he still attends many events all over the world to increase exposure of his books.

Before Taiwan, Hugh was in Turkey, Germany, Finland, Spain and all over the USA.   He  has many events ahead in the USA as well as trips to London and South Africa… all to keep the momentum of his book sales growing.

Hugh Howey has created quite an amazing self publishing story you should hear.

In 2011 while working at a book store, Hugh typed out a short story “Wool”, during his lunch breaks.  Soon this publication was earning him over $100,000 a month on Amazon.  He  has sold over a million books at Amazon but to sustain and build upon this effort he spends more time attending events globally than ever before.

See my interview with Hugh on how to gain momentum in self publishing below.  See Hugh’s website by clicking here.

Social Networking Builds Momentum

Then take a look at an interview with my sister, Sandra, who uses only social media and has built a website on art that has over 2 million visits to her Flickr site and over 1.2 million visitors to her website.  She uses only social media.  See a link to this interview below.

Social networking is one more way to develop a list and expose your publications.

Sandra is an artist and started using social networking to build momentum with readers focused around arts and crafts.  She now has:

Twitter-1126 followers
Facebook home page-260 friends,
Life Imitates Doodle fan page: 94 (She just launched this two nights ago)
Flickr-775 followers; 1,030,079 page views
Google+-565 followers
Life Imitates Doodles Blog- 1,200,357 page views; 521 followers

Her site is http://lifeimitatesdoodles.blogspot.com/

Search Engine Example

One way Merri, David and I maintain momentum in our website and ezine activity (which leads to sales of our courses, reports and books) is through search engine optimization.  Our focus is on self publishing, Ecuador and value investing.  Here are examples of typical headlines we use and the Google rankings we gained.

For example, yesterday I tested how well our recent articles on stock market values and Ecuador farm tours ranked at Google.

We ranked #3 for the phrase “Ecuador Farm Tours”.

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Our Major Market Value article ranked #1 at Google.  Our emerging market article ranked #1 and #2.  The title of our article yesterday on search engine optimization  ranked #1 a Google.

Plus I am sure that many of the Valentine roses readers enjoyed this year because our article had a Google first page ranking for the phrase “Ecuador Valentine roses” and our images were ranked #1 as well.

All of these rankings help lead readers to our site.  This leads them to sign up for our free daily ezine and this builds the momentum of our messages.

Learn more about Search engine optimization from our webmaster here.

Knowing how to start and build momentum is an important part of successful self publishing.  There is an audience for every book written and if you create a well focused publication that speaks well, use the three tools above to build momentum.  When exposed, your publication will do well.

Gary

Learn the business end of self publishing as well as how to write to sell with our self publishing course.

Seven P Secrets of Self Publishing

When you write, you can work anywhere. 

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Here I am working poolside in the winter, at our Florida farm.

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Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on Amazon.com.  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

Writing to sell is one of the most powerful forms of marketing  and marketing is what we do in every aspect of life… every day. 

The heart of all events requires marketing.  We market ourselves, our business, our thoughts ideas and beliefs all the time.  In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales.  Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.

All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner,  jingle, song… the birth place is in the written word.

Why words are better than cash.

You can turn words into cash.  Mix in a little wisdom and deliver benefits.  The value of honest word’s never deflate.  A dollar, decades ago, was worth 15 greenbacks today… or more.   Useful, wise words, even hundreds of years aged… are often worth more now.

Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”

Has time diminished the value of these words?

Sometimes Merri’s and my writing led us into incredible adventures.

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Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.

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Yet during the pandemic we have been able to continue sitting away from the madding crowd in our cabin on Little Horse Creek and at our Florida farm.

There is a possibility that Merri and I know more about writing from home than 99.9% of the people in the world.  We have been at this for over 50 years now and thousands have taken our online correspondence course on how to create your own self publishing business.

A writing business not only creates unusual profit opportunity now… but can create income for a lifetime!

The course “Self Fulfilled” shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business.

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

To help you start, I have created a special streamlined offer… our course on how to be a self publisher with all the frills removed at a 75% discount.

Self Fulfilled is normally $299.  Thousands have paid that price.  The streamlined course is only $79.

GUARANTEED. Even At This Low Price, We’ll Still Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $79 

Self Publishing 2021 discounted to $79 - using coupon code SELFPUB at checkout to immediately save $220 off the regular price of $299.

Sincerely,

Gary Scott

 

 

James Redfield

See a video of how James Redfield marketed the Celestine Prophesy