Here are some clues on how to get others to market your product for you.
Image from an article on viral marketing at startuphustle.com. See link below.
Viral marketing begins with a good product that is tuned to the times.
What is good? A good product provides what it promises and hopefully more. A good product needs to satisfy the target customer so well, so quickly that they’ll tell others about it soon.
The good in tune, product or publication is basic. This is a must, a given. Then the marketing effort needs more.
In times past when broadband was the king of marketing getting a viral spiral took a huge effort. Look back 50 years ago, on Feb. 7, 1964, at what the Beatles had to do when they arrived in New York and took the US by storm.
Their success provides an example of what was required of viral marketing then.
The Beatles had no idea why they would succeed but we can better understand what happened then.
They were on a roll already. “I Want to Hold Your Hand,” had just been released a couple of months earlier and they were to appear on the Ed Sullivan Show. They already had the radio working for them and potential for a TV boost was there.
When they landed in New York, the important part began. Thousands of fans were waiting for them to land. The radio had worked well enough to get existing fans. Fans are good, but viral expansion needs the multiple effect. Fans can expand one on one. but with broadcast the press can expand one on thousands.
The smoke-filled lounge was filled with veteran reporters, who were not fans. The reporters were from a different era raised on Glenn Miller and Lawrence Welk. They were not impressed as they waited to interview the Beatles.
This was a crucial point in the Beatles career. They took charge and stunned the reporters by being witty, spontaneous, irresistible. The Beatles made great copy which made the reporters love them because the Beatles gave the reporters something interesting to report.
The group already had the radio working for them. This gave the press as well and the momentum of the two medias helped improve their chances on TV. Once their TV success kicked off they had three powerful forces working on their behalf.
That was all good… but why?
They had talent. They had put in their 10,000 hours and had honed their product to their niche (see How to go Viral II).
This meant the Beatles had all the basics for a viral spiral expansion. They had a good product that was tuned to the times. They had people talking. They had the multiple effect energy of broadcast and publishing working for them as well.
However, today broadband marketing allows us to focus our marketing efforts more efficiently on a niche.
Now our customers or readers have the ability to expand one to a thousand! The press, TV and radio can help but are no longer required. Plus a viral spiral from customers can attract these three media.
We do not need TV, radio and the press to help us have a viral success. Broadcast is hugely inefficient and wastes a lot of mud thrown on the wall.
Broadband allows us, as self publishers and business people, to aim our marketing mud directly at only those who have shown an interest in our publication, product or service.
Now we can put algorithms and reviews from readers, customers and the broadcast power of the individual to work beyond TV, radio and the press!
Seven P Secrets of Self PublishingWhen you write, you can work anywhere.
Here I am working poolside in the winter, at our Florida farm.
Here I am with our hound Ma, working during the summer at our North Carolina farm.
Learn how to earn everywhere, while living anywhere you choose. I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived. Anywhere I am, I am able to work.
All I need is my laptop.
That’s all you need too… a laptop to be free!
Before computers, a pencil and pad did the job.
Freedom is just one benefit you can gain from a laptop business.
Another benefit is income. Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.
Another good example of earning potential is my friend Hugh Howey. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.
Soon he was earning over $100,000 a month on Amazon.com. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.
That’s what he’s doing now.
Hugh and I playing chess (he beats me badly).
Writers like Hugh are great inspirations.
A couple of years ago Hugh left Florida, and moved to South Africa. He had a sailing catamaran built for him and now can sail the world while he continues to write.
Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad. SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations. In upcoming years, I may be writing near your home port.
Hugh’s a super star writer and his success could not happen to a more deserving and talented person. He pours enormous energy into being worthy of his readership. But you do not have to be a million dollar a year earner or a traveler to benefit from writing.
The good news is… you do not need a huge success to have a rich and fulfilled lifestyle. Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.
May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.
What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared. Hugh, like most writers were journeymen first. Stardom came later.
Here are sevens secrets that can help you become a journeyman writer.
The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.
Take Merri’s and my publishing business as an example.
Merri and I are not writing stars. We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.
Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.
In a moment you’ll see why that’s fine for us and probably will be for you too.
First some history.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.
That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.
Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.
Self Publishing has become a new business art form.
The seven secrets can help you start your own self publishing business now.
Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology.
Everything is new… except the seven secrets.
Change in the publishing industry is disturbing many. We love this evolution due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.
The First P is Passion.
Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted.
Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whiplash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings.
I love the projects I take on, so work doesn’t feel like, well… work.
What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.
Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.
Be immersed in your passion and get paid well for it.
This is why stardom is not the main goal for most writers and self publishers. Extra income, more freedom and fulfillment are usually more than enough enough.
The seven Ps are:
#4: Profitably Priced Product
#5: Prospecting Pathway
The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar. We offered the camp for $1,500. 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.” Then we recorded the weekend “Writer’s Camp” seminar.
Thousands have used the course as it has evolved over the decades.
Writing to sell is one of the most powerful forms of marketing and marketing is what we do in every aspect of life… every day.
The heart of all events requires marketing. We market ourselves, our business, our thoughts ideas and beliefs all the time. In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales. Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.
All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner, jingle, song… the birth place is in the written word.
Why words are better than cash.
You can turn words into cash. Mix in a little wisdom and deliver benefits. The value of honest word’s never deflate. A dollar, decades ago, was worth 15 greenbacks today… or more. Useful, wise words, even hundreds of years aged… are often worth more now.
Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”
Has time diminished the value of these words?
Sometimes Merri’s and my writing led us into incredible adventures.
Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.
Yet during the pandemic we have been able to continue sitting away from the madding crowd in our cabin on Little Horse Creek and at our Florida farm.
There is a possibility that Merri and I know more about writing from home than 99.9% of the people in the world. We have been at this for over 50 years now and thousands have taken our online correspondence course on how to create your own self publishing business.
A writing business not only creates unusual profit opportunity now… but can create income for a lifetime!
The course “Self Fulfilled” shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business.
This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.
To help you start, I have created a special streamlined offer… our course on how to be a self publisher with all the frills removed at a 75% discount.
Self Fulfilled is normally $299. Thousands have paid that price. The streamlined course is only $79.
GUARANTEED. Even At This Low Price, We’ll Still Accept All the Risk!
We completely guarantee the program.
Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.
If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and you’ll receive a complete refund of every penny of your investment.
Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.
Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.
Don’t miss this special opportunity. Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.
Self Fulfilled Special $79
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