Yesterday’s message about developing unlikely habits that grab the beginning of the bell curve showed ways to become a one man Amazon.com.
An example of how a micro self publishing and event business could be started is to look at the Amazon and how it could be marketed via Amazon.com.
For several years we have recommended visiting La Selva Lodge in the Amazon.
We do so because we receive emails from readers like this. Gary and Merri, you were right, we loved La Selva! I want to thank you for your recommendation. My husband and I just returned from our trip there and we had such a wonderful time. We were very impressed with La Selva: the guides were fantastic, the food delicious, the accommodations were very nice, the staff was so friendly and helpful, the location of the lodge on the lake was fantastic, the wildlife and the rain forest were amazing. Wow! I could go on and on. We also felt that the trip was an incredible value for all that we received. I am recommending La Selva to my friends. Muchas Gracias.
If you go there to start a business the trip may be tax deductible. That’s an advantage to start. More important is zeroing in on a niche and monetizing the effort.
Here is the trick for using this process with a self publishing and perhaps events micro business that uses the 7Ps. This is an excerpt from Lesson One of “Self Fulfilled – How to be a Self Publisher” 303.
Self Publishing 303 – Lesson 1 – 7Ps in the Bell Shaped Curve
Writers cannot… and should not fight Nature. Nature is a writer’s best friend because words invoke Nature. The words in a horror story cause the reader’s mind to produce a flow of adrenaline.
The words in a romance novel cause the reader’s mind to flood the body with oxytocin.
Words are a writer’s way of generating forces of Nature. The more a writer understands Nature, the better the writing will be.
Writers also want Nature at work so book sales boom as they unfold like a bloom.
There are some great photos of nature and the Fibonacci Sequence at this site.
Nature’s order of expansion is defined in English as Viral. Viral expansion is natural and mathematical. Good, natural, viral book sales expand at a ratio of 1.618… the Golden Mean.
Fibonacci numbers are a mathematical representation of Nature’s unfolding from leaf arrangement in plants, to the growth of population.
Fibonacci numbers are applicable to every living thing, from a single cell, to a grain of wheat, to a solar system, the sale of a book and even the use of a technology.
There is a good explanation of the Fibonacci Sequence at www.world-mysteries.com/sci_17.htm
Writers also want their book sales to expand by this sequence.
This is called Viral Expansion… usually expanded by word of mouth when a publication taps into the national psyche.
Book sales and book selling technology are also ruled by Nature and can be seen in the Fibonacci Scale.
All evolution follows the Bell shaped curve and this curve shows an expansion based along the Fibonacci Sequence of 1.618.
In the bell chart above that I picked at random, we can see how sales go viral.
The first wave of book sales (#1) represent 4% of the total orders.
If we multiple that 4% by 1.618, we see that the second wave of book sales are 6.472% of the orders (shown as 7%). Multiply 6.472% by 1.618 and the third wave of sales represents 10.471% (shown as 12% in the bell chart).
The fourth wave amounts to 16.943% (shown as 17%) and the fifth wave 27.14% of total sales. However this fifth wave sends the trend over the top and the petal now begins to draw within.
The fifth wave – The downwards shift in the sales.
As Nature expands, the Fibonacci Sequence reverses as the Law of Diminishing returns sets in. In the case of book sales, they drop… also along the Fibonacci Scale.
Natural order also rules over sales technology and this fact led to the creation of “Self Fulfilled – How to Self Publish 303”.
“What will the bell shape curve do to Amazon.com?”
303 began when this thought hit me like a ton of bolts.
I was talking with author Scott Nicholson and he brought up the bell shaped curve and the current number of new writers who are publishing their books at Amazon.com.
Scott lives near me in North Carolina and is a great writer and has written 15 thrillers, 60 short stories, four comics series, and six screenplays.
He has won numerous writing awards including the grand prize in the International Writers of the Future contest in 1999.
His latest book, McFall, was released as a series by one of Amazon.com’s publishing subsidiaries under a two book deal Scott has.
Scott says that 20,000 new books a day are published at Amazon.com!
Scott wrote about this at his website Authorscottnicholson.com: I’ve gotten out of the “writer babble” business for two reasons: (1) I don’t know as much as I thought I did, and (2) it’s all changing so fast that even the boldest predictions of digital evolution quickly become laughable.
He explains how after the 99-cent ebook had a year’s run, and the pool was finally beginning to find stratification (crappy books sinking, good books nailing stable plateaus) Amazon unleashed the free ebook.
He adds at his site: I’m on record as predicting the flat-text e-book era has an outside range of five years, at least for fiction—specialized non-fiction and manuals will continue to be valuable for their content alone. I believe e-book sales will continue, but certainly not with expanding profits for all involved. Now that there are 20,000 free Kindle books available every single day, how long before readers come to expect and even demand free books exclusively? And what happens when the system is set up so that those who are the best or luckiest at giving away books become the people who dominate the bestseller lists?
Freebie roulette. Great for readers. Good for Amazon (maybe in the short term, but it is hard to figure the long term). Terrible for authors.
The market is diverse enough to support many different price tiers, but writers who want to survive in 2015 will need to make money off of free books, or they will soon quit writing.
Freebie Roulette? Wow, I thought, how will writers survive?
Then I realized that I know the exact answer because I have been living it for 45 years. I have been “writing to sell” using monetization and the 7Ps.
Not only have I been writing but I have been earning… a lot. The 7Ps have created a lifestyle beyond my greatest expectations.
“Self Fulfilled – How to Self Publish 303” shines this 45 years of experience with on the world of ecommerce of ebooks as it evolves.
End of Excerpt
Here is an Amazonian example of how to use Amazon.com, the 7Ps and monetization in the Amazon to earn income and add joy and fulfillment in your lifestyle.
This is just one example. The process can work on almost any passion you have.
The first P is passion and we use this to direct the Golden Rule of Simplicity to define readers.
Here is the Gold Rule of Simplicity.
Imagine that your passion is the Amazon. In the past we had to pay to find like minded souls who had a similar (our readers) either through Search Engines or Pay Per Click or whatever prospecting tool we desired.
Now Amazon.com provides an array of tools that allows you to be paid to build your list of loyal readers. You can publish a book about the Amazon that earns some income.
Income is not the #1 goal of your Amazon.com publication.
This is where the monetization process and the 7Ps begins. Reach… engage… focus… refine trust. Royalties you earn from Amazon.com are a bonus. The main goal of your publication at Amazon.com is to attract like minded souls who in this example are also interested in the Amazon.
“Self Fulfilled – How to Self Publish 303” shares how to turn the readers of your Amazon.com publication into paying customers so the process of going to the Amazon… and bringing others will earn income and add adventure as you use new ecommerce technology to become a one man Amazon.com in the Amazon!
Gain More Than Profit with TravelThere are many benefits to travel.
The biggest benefit may surprise you because according to NBC News the first of five benefits in travel is better health!
Gary & Merri Scott hiking around Lake Quicocha Ecuador
Merri’s and my five decades of travel have taken us to many healthy places.
Gary and Merri Scott waking the Pacific near San Clemente Ecuador.
Merri and I learned ways to improve our health in the mountains and on the sea.
An NBC article “5 Scientifically Proven Health Benefits of Traveling Abroad” (1) says: Travel Makes You Healthier.
According to a joint study from the Global Commission on Aging and Transamerica Center for Retirement Studies, in partnership with the U.S. Travel Association, traveling actually keeps you healthier. The study found that women who vacation at least twice a year show a significantly lower risk of suffering a heart attack than those who only travel every six years or so.
The same is true for men. Men who do not take an annual vacation show a 20 percent higher risk of death and 30 percent greater risk of heart disease.
The other scientifically validated benefits are that travel relieves stress, enhances creativity, boosts happiness and satisfaction and lowers the risk of depression.
A New York Times article “Rick Steves wants you to travel abroad” (2) reinforces these scientific facts.
The biggest For 20 years Rick Steves’s has hosted a long-running, widely syndicated, family-friendly public-television travel series, “Rick Steves’ Europe,”
Rick Steves is absolutely American. He wears jeans every single day. He drinks frozen orange juice from a can. He likes his hash browns burned, his coffee extra hot. He dislikes most fancy restaurants; when he’s on the road, he prefers to buy a foot-long Subway sandwich and split it between lunch and dinner.
Although Steves spends nearly half his life traveling, he insists, passionately, that he would never live anywhere but the United States — and you know when he says it that this is absolutely true. In fact, Steves still lives in the small Seattle suburb where he grew up, and every morning he walks to work on the same block, downtown, where his parents owned a piano store 50 years ago
And yet: Rick Steves desperately wants you to leave America.
The tiniest exposure to the outside world, he believes, will change your entire life. Travel, Steves likes to say, “wallops your ethnocentricity” and “carbonates your experience” and “rearranges your cultural furniture.” Like sealed windows on a hot day, a nation’s borders can be stultifying. Steves wants to crack them open, to let humanity’s breezes circulate. The more rootedly American you are, the more Rick Steves wants this for you. If you have never had a passport, if you are afraid of the world, if your family would prefer to vacation exclusively at Walt Disney World, if you worry that foreigners are rude and predatory and prone to violence or at least that their food will give you diarrhea, then Steves wants you — especially you — to go to Europe.
Perhaps, like him, you will need large headphones and half a tab of Ambien to properly relax on the flight, but Steves wants you to know that it will be worth it. He wants you to stand and make little moaning sounds on a cobblestone street the first time you taste authentic Italian gelato — flavors so pure they seem like the primordial essence of peach or melon or pistachio or rice distilled into molecules and stirred directly into your own molecules. He wants you to hike on a dirt path along a cliff over the almost-too-blue Mediterranean, with villages and vineyards spilling down the rugged mountains above you. He wants you to arrive at the Parthenon at dusk, just before it closes, when all the tour groups are loading back onto their cruise ships, so that you have the whole place to yourself and can stand there feeling like a private witness to the birth, and then the ruination, of Western civilization.
Last year, Steve’s company led close to 30,000 paying customers on dozens of elaborate European itineraries, but his guidebooks, started as hand-typed and photocopied information packets.
If you want to travel… the benefits are huge so go for it!
Learn how to earn extra income from an events business created by travel. Create events where you can earn.
Do you crave freedom… and perhaps adventure?
Do you at least desire to get out of the rat race?
Do you want to travel…spend time…live…laugh or love in more than just one place? Do you the places you go to be ones you choose?
Or would you rather settle down in a low stress, safe, nurturing town, abroad or in Smalltown USA?
You can write your own lifestyle and leverage your life conducting events.
There are few people more capable of promising this type of life than Merri and me.
For 50 years (from May 1968) we have been paid to travel and live exactly where we have wanted to be… because we write and have had an events business conducting seminars, workshops, courses and tours.
All we have had to do is write, gather groups and talk about what we do. Sometimes we let others do all the talking!
Our writing and events business has allowed us to visit and to live wherever we chose.
I would like to give you two online courses, “Self Fulfilled – How to Self Publish” and “Event Full Business” how to profit from an events business.
The two courses work together in a synergistic way so you can create a micro publishing and events business as Merri and I have.
The first course “Self Fulfilled – How to Self Publish” shows how to wrote and self publish so you can leverage your words into events.
The foundation of all writing are ideas. They support a framework of love, hate and desire and all the emotions throbbing through the heartbeat of humanity.
Writing builds shelters against the storms of stagnation and creates progressive energy that artistically leads us from the tyrannical grasp of existing thought into new dimensions and ideas.
Marco Polo photo
Take Marco Polo and the impact he had on changing the thought process of the Western world.
Marco Polo was a merchant and an explorer. He saw wonders when he ventured into the Eastern world. When he shared these wonders it altered the entire way that mankind in Europe lived… from the introduction of gun powder to paper money. Yet Marco was able to share these innovations due to his writing!
Biography.com says of Marco Polo’s exploits (bolds are mine): Just a few years after his return to Venice, Marco commanded a ship in a war against the rival city of Genoa. He was eventually captured and sentenced to a Genoese prison, where he met a fellow prisoner and writer named Rustichello. As the two men became friends, Marco told Rustichello about his time in Asia, what he’d seen, where he’d traveled and what he’d accomplished. His stories were soon committed to paper and eventually published as a book called The Description of the World,
The book made Marco, who was released from prison in 1299, a celebrity. It was printed in French, Italian and Latin, becoming the most popular read in Europe. But few readers allowed themselves to believe Marco’s tale. They took it to be fiction, the construct of a man with a wild imagination. The work eventually earned another title: Il Milione (“The Million Lies”). Marco, however, stood behind his book. He also moved on with his life. After his release from prison, he returned to Venice, where he married, raised three daughters and, for some 25 years, carried on the family business. Marco died at his home in Venice on January 8, 1324. As he lay dying, friends and fans of his book paid him visits, urging him to admit that his book was fiction. Marco wouldn’t relent. “I have not told half of what I saw,” he said.
Marco’s desire to earn more money, his travels and adventures were the foundation of his destiny, but his writing was his legacy. Here is one more excerpt from Biography.com.
In the centuries since his death, Marco Polo has received the recognition that failed to come his way during his lifetime. So much of what he claimed to have seen has been verified by researchers, academics and other explorers. Even if his accounts came from other travelers he met along the way, Marco’s story has inspired countless other adventurers to set off and see the world. Two centuries after Marco’s passing, Christopher Columbus set off across the Atlantic in hopes of finding a new route to the Orient. With him was a copy of Marco Polo’s book.
Writing to sell is one of the most powerful forms of marketing and marketing is what we do in every aspect of life… every day.
The heart of all events requires marketing. We market ourselves, our business, our thoughts ideas and beliefs all the time. In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales. Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.
All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner, jingle, song… the birth place is in the written word.
Why words are better than cash.
You can turn words into cash. Mix in a little wisdom and deliver benefits. The value of honest word’s never deflate. A dollar, decades ago, was worth 15 greenbacks today… or more. Useful, wise words, even hundreds of years aged… are often worth more now.
Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”
Has time diminished the value of these words?
Sometimes our writing led us into incredible adventures.
Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.
However, when we wanted to stay at home we have been able to do so. One does not have to travel to have an events business.
Here I am (in brown shirt) speaking to a subscriber at an event that we conducted at our Florida home.
We even built a…
seminar hall on Little Horse Creek so we can stay in the mountains when we desire… and still get together with subscribers.
Here is one of the small groups at a retreat we conducted in the seminar hall.
However, you do not have to do this much as an owner of an events business! Lesson Two of the second course I want to send you, “Event – Full Business” shows how to start small and gradually build a larger events business (if that is your desire) as we have done.
We have conducted events as small as two delegates and some with over 400. You learn how to profit from all types of events big and small.
We know the events business inside and out… large and small. Here Merri and I are speaking to over 400 + people in Quito, Ecuador.
There are innumerable fringe benefits to writing and events. For example, almost all of our global travel has been tax deductible for all these years.
The pay has certainly not been bad either. As you’ll see below, one time we earned $142,260 in three days. In another instance, we earned over $135,000 in two days. Once our earnings exceeded $200,000 in just three days.
Yet the income has been a small part of this adventure. The expanded horizons… the people we have met… the adventures we have shared… the tens of thousands of delegates we have enjoyed and hopefully helped… the poor we have served… the freedom we have felt… to be able to go where we desire and come home, when we desire, with more than when we left.
These facts have dramatically enriched our lives….and we hope others.
Now we would like to help improve your lifestyle as well… if… earning with a seminar, tour events business appeals to you.
We have written about and conducted seminars or events or spoken at them in… (alphabetical order) Australia, Bahamas, Belgium, Belize, Canada, Czech Republic, Dominican Republic, England, Ecuador, Finland, Germany, Hong Kong, Hungary (before the Iron Curtain came down), Indonesia, Isle of Man, Jamaica, Malaysia, Mexico, Netherlands, Panama, Philippines, Puerto Rico, Scotland, Singapore, Spain, Switzerland, Taiwan, Thailand and at one time or another most of the United States and more.
Then when we wanted to spend more time with my mom, children and grandkids we arranged events at our home.
There is a possibility that Merri and I know more about writing and conducting events from home than 99.9% of the people in the world. Because so many have asked… we created an online correspondence course on how to create your own writing and events business.
A writing and events business not only creates unusual profit opportunity now… but when a seminar business is properly run, it can create income for a lifetime!
This course shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business conducting seminars, workshops, conferences and tours wherever and whenever you like. (Or perhaps you want to conduct seminars online or live or with a video sent through the internet.)
This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.
#1: How to earn millions from seminars, courses and tours. See how we have earned as much as $200,000 for three days’ work. (Once $135,000 in two days.)
#2: How to build a seminar business. See the one day Washington-Atlanta-San Francisco system that helped our courses evolve and how to use this approach to help your teaching grow.
#3: When and when not to use other speakers. Seminars for speakers… a way to get it all out as your bank accounts gets it all in.
#4: How to use other speakers. Gain the key to the room and the people within. Why the golden pen is mightier than a glib tongue, the sword and the overloaded brain.
#5: Dealing with hotels/locations. Why the marketing does not talk to catering who will not communicate with accounting and the mess this could mean for you. How to choose…arrange and survive the hotel. Forget the $11,314 coffee bill… for swill.
#6: Scheduling seminars. Magic dates and times for marketing… how far in advance to market and seminar death dates to avoid.
#7: Creating a back end business. How Merri made $12,936 dollars at a seminar in 37 minutes by just standing still.
#8: Three types of courses…delegate driven…speaker driven…third party driven.
#9: The importance of strategic partnerships for added wealth.
#10: How to market seminars, courses & tours.
#11: List building.
#12: Alternative seminar and course location options.
#13: The benefits of both big seminars and small courses.
#14: How to survive the dreaded problems: What to do when enrollments are low. Handling the heckler, the takeover and the cell phone. When the hotel fails. Surviving speaker no shows and all of those types of things!
#15: How to enhance your other businesses with seminars.
Join The International Club. Save $418.78. Learn How to Turn Words into Cash.
Club members start by receiving the two courses and five other workshops and courses on how to earn everywhere with an at home micro businesses. We call this our “Live Well and Free Anywhere Program”. The program contains a series of courses and reports that show ways to earn and be free. These courses and reports are:
- The course “Self Fulfilled – How to Write to Self Publish & SNAP”
- The course “Event-Full – How to Earn Conducting Seminars and Tours”
- The course “International Business Made EZ”
- Video Workshop by our webmaster David Cross
- The entire weekend “Writer’s Camp” in MP3
- The report “How to Raise Money Abroad”
- Report and MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
Club members also learn ways to be be healthier and have more energy. I have created three natural health reports about:
Each report is available for $19.95. However you’ll receive all three FREE as club member and save $59.85.
Next, club members participate in an intensive program called the Purposeful Investing Course (Pi). The purpose of Pi is finding value investments that increase safety and profit. Learn Slow, Worry Free, Good Value Investing.
Stress, worry and fear are three of an investor’s worst enemies. These destroyers of wealth can create a Behavior Gap, that causes investors to underperform in any market good or bad. The behavior gap is created by natural human responses to fear. Pi helps create profitable strategies that avoid losses from this gap.
Lessons from Pi are based on the creation and management of numerous Model Portfolios, called Pifolio.
We combine the research of several brilliant mathematicians and money managers with my years of investing experience.
There are no secrets about this portfolio except that these mathematicians ignore the stories from economic news (often created by someone with vested interests) and is based mainly on good math that reveals the truth through financial news.
The Pifolio is a theoretical portfolio of MSCI Country Benchmark Index ETFs that cover all the good value markets using my 50 years of global experience and my study of the analysis of four mathematical investing geniuses (and friends).
This is a complete and continual study of what to do about the movement of international major and emerging stock markets. I want to share this study throughout the next year with you.
This analysis forms the basis of a Good Value Stock Market Strategy. The analysis is rational, mathematical and does not worry about short term ups and downs. This strategy is easy for anyone to follow and use. Pi reveals the best value markets and provides contacts to managers and analysts and Country Index ETFs so almost anyone can create and follow their own strategy.
The costs are low and this type of ETF is one of the hardest for institutions to cheat. Expense ratios for most ETFs are lower than those of the average mutual fund. Little knowledge, time, management or guesswork are required. The investment is simply a diversified portfolio of good value indices. Investments in an index are like investments in all the shares of a good value market.
Pi opens insights to numerous long term cycles that most investors miss because they have not been investing long enough to see them.
The Pi subscription is normally $299 per annum but as a club member you receive Pi at no charge and save an additional $299.
Club members also receive Pi and the $29.95 report “Three Currency Patterns for 50% Profits or More” and the $39.99 report, “The Silver Dip 2018” FREE.
Save $418.78… when you become a club member.
Join the International Club and receive:
#1: The $299 Purposeful investing Course (Pi). Free.
#2: The $299 “Live Well and Free Anywhere Program including SNAP”. Free.
#3: The $29.95 report “Three Currency Patterns For 50% Profits or More”. Free.
#4: The $39.99 report “Silver Dip 2017”. Free
#5: The three $19.99 reports “Shamanic Natural Health”. All three free.
#6: The $39.99 “Live Anywhere – Earn Everywhere” report. Free.
#7: Plus all updates and other reports I release over the next year.
These reports, courses and programs would cost $767.78 so the membership saves $418.78.
The International Club membership is $349.
Join the International Club for $349 and receive all the above online now, plus all reports, course updates and Pi lessons for a year at no additional fee.