The Net Work Challenge

by | Mar 8, 2013 | Archives

There is huge opportunity in the network challenge.

TV (and radio) networks relied on Broadband (and printed communications) a model of sending one messages to millions of people.

radio tower

Wood radio tower… the beginning of broadcast.

Broadband’s model is sending millions of messages each one focused to one person.  Broadband has interfered mightily with the broadcast formula.

microwave tower

Microwave towers are broadband tools.

2012 has been the tipping point in TV according to Leslie Moonves chairman of CBS.

This huge problem creates a great opportunity because as the networks reach to maintain viewers their programming becomes more negative and in cases quite poisonous.  There is more violence, more horror…. more sex.   When it comes to mass killings… I believe that TV programming is one of the culprits which should share the blame.

Fortunately as these negatives unfold, there are positive answers and opportunities that are always near.

This balancing effect of positive to negative is part of the universal order.


Mitridat VI Coin

Take for example Pontif Mitridat VI Mithridates. He ruled the Bosporan kingdom from its capital – Panticapaeum.  He was bloody, cruel but as a talented military leader he conducted endless wars with the powerful Roman Empire, and extended the Bosporus state.


Mitridat Staircase

The staircase was named after the Mitridat mountain which in its turn was named after Mitridat.   This is how history treats winners… despite how they win the war.  There is even a poem written about him. You can read it at the end of this message.

There are lessons this king left us.  He was was afraid that he might be poisoned… probably because he poisoned so many himself so from the youth he began taking poison in small doses.  He was so interested in poisons and antidotes that he had his court physician experiment. The results were preserved in a book “Secret Memoirs”.   From this he created a universal antidote made of 54 poisonous ingredients of herbal or animal nature, such as opium, desiccated and pulverized parts of venomous snakes and plants.

They called the universal antidote Mitridatum.  He took small doses of it each day in order to acquire resistance to any poison.

When his own son had betrayed him and led a revolt, the king decided to poison himself.   Alas. He was immune!  He had a servant stab him to death instead.

There are actually three lessons here.  First, winners write the history books.  This is a pity when the winner has won in negative brutal ways.   Yet Lesson two mitigates this a bit showing that nature has its own way to even things out.  Mitridat must have treated his son pretty badly.   He may have been a hero in the history books but… the family saw the truth. This meant that Mitridat’s life ended badly.  

The third lesson is that we can become becoming accustomed to poisons if they are fed to us slowly and gradually.

In fact the term Mitridatism denotes the phenomenon of becoming accustomed to poisons.

Mitridatism is part of our universal order.  Sound cancels anti-sound (think Bose sound cancelling headphones).   Invisible aircraft are being designed by light wave cancellation (there is a good read about this in the book “Black Star” by Robert Gandt.     This novel is based on the hypothetical premise of a stealth aircraft coated with a charged plasma sheath which absorbs and cancels light waves.  See a link to Gandt’s book below.)

All negative actions can be countered by a positive one.  Illnesses can be described by negative, low spectrum energy that people, animals and plants produce.  Natural health produces the opposite or the much higher vibrations of the spectrum.

Nature gives all life forms the ability to eventually balance themselves.

How does this relate to the network challenge?

The Network Challenge is how to value and monetize network programming off the network.

The economics of the $70 billion TV business, which depends on advertising is being turned upside down.  Networks have to find ways to earn from a viewership that is dispersing at an accelerating rate.

This is why events like the Super Bowl are so important.  Sports events are very time sensitive and more immune to these shifts.

In the past decade viewing of previously recorded shows has jumped from almost zero to 38% for young-adult prime-time viewing  and 23% of all viewing. 2012 was a tipping point when overnight ratings cease to have meaning.

DVRs, (now in 46% of homes), free streaming  by Hulu, paid streaming at Netflix and and online purchases at and  Apple’s iTunes create competition for current programing.

Television remains effective for advertisers but does not fill the entire market anymore.  Advertisers are forced to a diverse mix of media especially to reach the younger audience.

Overall TV usage by young adults ages 18 to 24 is down 9% in the last year.

The most active streamers watch the least amount of television but still watch 12 times more television than streaming content.  This is likely to change quickly now.

The positive impact to this is that the same technology that threatens networks allows small businesses to combat the major media’s focus on global negativity with positive programming and news.

Broadcast favors big businesses. Broadband favors small businesses and narrowband favors even smaller businesses.

Whether you are investing or looking for ways to create income with your own micro business…  look for opportunity in this area… the switch from broadcast to broadband.

This is one reason we are so enthused about our new project with Positive Community Magazines.  We are one of the first print media which has been able to develop narrow band in print!

Dave Johnson and his wife, Sherry, have turned the publishing industry upside down creating a narrow band in print concept in publishing.

asheboro magazine

Asheboro Magazine cover.  Dave and Sherry moved to Asheboro, North Carolina, a town voted by Forbes magazine as one of the worst ten small towns economically in the USA.  After being clobbered in the last economic downturn they rose like Phoenix rising from the ashes and created Small Community Magazines that bring good news to the community and earn the publishers excellent profits.  They are helping to expand this community concept globally.

Read the current Asheboro magazine here.

There are three things we love most about this venture:

#1: We can bring positive news to the community… where we can all do something about creating a better place to be. These positive magazines create antidotes to the negative poison spread by broadcast.

#2: Positive magazines help small businesses. They are small circulation publications that start and stay with small budgets.

#3: PCM’s unique distribution system uses narrow band online and in print.

See more on why we believe in small positive community magazines. Order a FREE report here.

Information is great… but like good fuel in a car it is pretty useless without an engine, wheels and transmission.  This is why our  seminars, courses and the pages at our websites share information so you know a direction and learn contacts that provide traction so you can move forward.

The same forces and technology that push media negativity also create opportunity for positive publishers.


Black Star Gandt

A.E. Housman’s “Terence, this is stupid stuff”  was originally published in A Shropshire Lad, This is worth a read for reflection.

There was a king reigned in the East:
There, when kings will sit to feast,
They get their fill before they think
With poisoned meat and poisoned drink.
He gathered all that springs to birth
From the many-venomed earth;
First a little, thence to more,
He sampled all her killing store;
And easy, smiling, seasoned sound,
Sate the king when healths went round.
They put arsenic in his meat
And stared aghast to watch him eat;
They poured strychnine in his cup
And shook to see him drink it up:
They shook, they stared as white’s their shirt:
Them it was their poison hurt.
– I tell the tale that I heard told.
Mithridates, he died old.

Our online course “Self Fulfilled – How to be a Writer and Publisher” shows how to earn by writing for smallband.  Learn more about the $299 course.

See how to get this online course free below.

Seven P Secrets of Self Publishing

When you write, you can work anywhere. 


Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

Writing to sell is one of the most powerful forms of marketing  and marketing is what we do in every aspect of life… every day. 

The heart of all events requires marketing.  We market ourselves, our business, our thoughts ideas and beliefs all the time.  In business, marketing covers strategic planning, product design, packaging, distribution, advertising, public relations, promotions and sales.  Marketing is the process by which anything and everything, product, service, idea, person is introduced and promoted. Without marketing, you may be or have something great, but no one knows it.

All marketing begins with writing… whether, a speech, picture, video, movie, advertisement, announcement, banner,  jingle, song… the birth place is in the written word.

Why words are better than cash.

You can turn words into cash.  Mix in a little wisdom and deliver benefits.  The value of honest word’s never deflate.  A dollar, decades ago, was worth 15 greenbacks today… or more.   Useful, wise words, even hundreds of years aged… are often worth more now.

Take these 153 year old words: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.”

Has time diminished the value of these words?

Sometimes Merri’s and my writing led us into incredible adventures.


Here I am with Merri and an Ecuadorian Yatchak deep in the Llanganatis Jungle creating a shamanic tour.


Yet during the pandemic we have been able to continue sitting away from the madding crowd in our cabin on Little Horse Creek and at our Florida farm.

There is a possibility that Merri and I know more about writing from home than 99.9% of the people in the world.  We have been at this for over 50 years now and thousands have taken our online correspondence course on how to create your own self publishing business.

A writing business not only creates unusual profit opportunity now… but can create income for a lifetime!

The course “Self Fulfilled” shows how Merri I and have created riches and a lifestyle beyond our wildest imagination and shares steps you can take to create a profitable and fun business.

This course shares how we have done this… what we did right… what we did wrong… how you can get started and what you can do much better than we have.

To help you start, I have created a special streamlined offer… our course on how to be a self publisher with all the frills removed at a 75% discount.

Self Fulfilled is normally $299.  Thousands have paid that price.  The streamlined course is only $79.

GUARANTEED. Even At This Low Price, We’ll Still Accept All the Risk!

We completely guarantee the program.

Order Self Publishing: Your Complete Business Plan for becoming a self publisher and take a full 30 days to put it through its paces. That way you can follow my simple process and start seeing the results for yourself.

If you’re not completely convinced that this information is so powerful that it can help you quickly develop income through writing to sell—all you have to do is let us know and  you’ll receive a complete refund of every penny of your investment.

Fair enough?

Our publishing business has brought us more wealth, satisfaction, fun and friendship than we ever imagined possible. And now we want to share our knowledge and secrets with anyone who has a desire to experience this way of life.

Whether you are an engineer, doctor, housewife, business owner, or retiree… self-publishing offers a way to make a six- or seven-figure income by turning your passion into profit.

Don’t miss this special opportunity.  Order Self Fulfilled How to be a Self Publisher today if you want to cash in on the satisfying, profitable and exciting lifestyle that publishing can bring despite and in fact because of trouble in the world.

Self Fulfilled Special $79 

Self Publishing 2021 discounted to $79 - using coupon code SELFPUB at checkout to immediately save $220 off the regular price of $299.


Gary Scott



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