The Net Work Challenge

by | Mar 8, 2013 | Archives

There is huge opportunity in the network challenge.

TV (and radio) networks relied on Broadband (and printed communications) a model of sending one messages to millions of people.

radio tower

Wood radio tower… the beginning of broadcast.

Broadband’s model is sending millions of messages each one focused to one person.  Broadband has interfered mightily with the broadcast formula.

microwave tower

Microwave towers are broadband tools.

2012 has been the tipping point in TV according to Leslie Moonves chairman of CBS.

This huge problem creates a great opportunity because as the networks reach to maintain viewers their programming becomes more negative and in cases quite poisonous.  There is more violence, more horror…. more sex.   When it comes to mass killings… I believe that TV programming is one of the culprits which should share the blame.

Fortunately as these negatives unfold, there are positive answers and opportunities that are always near.

This balancing effect of positive to negative is part of the universal order.


Mitridat VI Coin

Take for example Pontif Mitridat VI Mithridates. He ruled the Bosporan kingdom from its capital – Panticapaeum.  He was bloody, cruel but as a talented military leader he conducted endless wars with the powerful Roman Empire, and extended the Bosporus state.


Mitridat Staircase

The staircase was named after the Mitridat mountain which in its turn was named after Mitridat.   This is how history treats winners… despite how they win the war.  There is even a poem written about him. You can read it at the end of this message.

There are lessons this king left us.  He was was afraid that he might be poisoned… probably because he poisoned so many himself so from the youth he began taking poison in small doses.  He was so interested in poisons and antidotes that he had his court physician experiment. The results were preserved in a book “Secret Memoirs”.   From this he created a universal antidote made of 54 poisonous ingredients of herbal or animal nature, such as opium, desiccated and pulverized parts of venomous snakes and plants.

They called the universal antidote Mitridatum.  He took small doses of it each day in order to acquire resistance to any poison.

When his own son had betrayed him and led a revolt, the king decided to poison himself.   Alas. He was immune!  He had a servant stab him to death instead.

There are actually three lessons here.  First, winners write the history books.  This is a pity when the winner has won in negative brutal ways.   Yet Lesson two mitigates this a bit showing that nature has its own way to even things out.  Mitridat must have treated his son pretty badly.   He may have been a hero in the history books but… the family saw the truth. This meant that Mitridat’s life ended badly.  

The third lesson is that we can become becoming accustomed to poisons if they are fed to us slowly and gradually.

In fact the term Mitridatism denotes the phenomenon of becoming accustomed to poisons.

Mitridatism is part of our universal order.  Sound cancels anti-sound (think Bose sound cancelling headphones).   Invisible aircraft are being designed by light wave cancellation (there is a good read about this in the book “Black Star” by Robert Gandt.     This novel is based on the hypothetical premise of a stealth aircraft coated with a charged plasma sheath which absorbs and cancels light waves.  See a link to Gandt’s book below.)

All negative actions can be countered by a positive one.  Illnesses can be described by negative, low spectrum energy that people, animals and plants produce.  Natural health produces the opposite or the much higher vibrations of the spectrum.

Nature gives all life forms the ability to eventually balance themselves.

How does this relate to the network challenge?

The Network Challenge is how to value and monetize network programming off the network.

The economics of the $70 billion TV business, which depends on advertising is being turned upside down.  Networks have to find ways to earn from a viewership that is dispersing at an accelerating rate.

This is why events like the Super Bowl are so important.  Sports events are very time sensitive and more immune to these shifts.

In the past decade viewing of previously recorded shows has jumped from almost zero to 38% for young-adult prime-time viewing  and 23% of all viewing. 2012 was a tipping point when overnight ratings cease to have meaning.

DVRs, (now in 46% of homes), free streaming  by Hulu, paid streaming at Netflix and and online purchases at and  Apple’s iTunes create competition for current programing.

Television remains effective for advertisers but does not fill the entire market anymore.  Advertisers are forced to a diverse mix of media especially to reach the younger audience.

Overall TV usage by young adults ages 18 to 24 is down 9% in the last year.

The most active streamers watch the least amount of television but still watch 12 times more television than streaming content.  This is likely to change quickly now.

The positive impact to this is that the same technology that threatens networks allows small businesses to combat the major media’s focus on global negativity with positive programming and news.

Broadcast favors big businesses. Broadband favors small businesses and narrowband favors even smaller businesses.

Whether you are investing or looking for ways to create income with your own micro business…  look for opportunity in this area… the switch from broadcast to broadband.

This is one reason we are so enthused about our new project with Positive Community Magazines.  We are one of the first print media which has been able to develop narrow band in print!

Dave Johnson and his wife, Sherry, have turned the publishing industry upside down creating a narrow band in print concept in publishing.

asheboro magazine

Asheboro Magazine cover.  Dave and Sherry moved to Asheboro, North Carolina, a town voted by Forbes magazine as one of the worst ten small towns economically in the USA.  After being clobbered in the last economic downturn they rose like Phoenix rising from the ashes and created Small Community Magazines that bring good news to the community and earn the publishers excellent profits.  They are helping to expand this community concept globally.

Read the current Asheboro magazine here.

There are three things we love most about this venture:

#1: We can bring positive news to the community… where we can all do something about creating a better place to be. These positive magazines create antidotes to the negative poison spread by broadcast.

#2: Positive magazines help small businesses. They are small circulation publications that start and stay with small budgets.

#3: PCM’s unique distribution system uses narrow band online and in print.

See more on why we believe in small positive community magazines. Order a FREE report here.

Information is great… but like good fuel in a car it is pretty useless without an engine, wheels and transmission.  This is why our  seminars, courses and the pages at our websites share information so you know a direction and learn contacts that provide traction so you can move forward.

The same forces and technology that push media negativity also create opportunity for positive publishers.


Black Star Gandt

A.E. Housman’s “Terence, this is stupid stuff”  was originally published in A Shropshire Lad, This is worth a read for reflection.

There was a king reigned in the East:
There, when kings will sit to feast,
They get their fill before they think
With poisoned meat and poisoned drink.
He gathered all that springs to birth
From the many-venomed earth;
First a little, thence to more,
He sampled all her killing store;
And easy, smiling, seasoned sound,
Sate the king when healths went round.
They put arsenic in his meat
And stared aghast to watch him eat;
They poured strychnine in his cup
And shook to see him drink it up:
They shook, they stared as white’s their shirt:
Them it was their poison hurt.
– I tell the tale that I heard told.
Mithridates, he died old.

Our online course “Self Fulfilled – How to be a Writer and Publisher” shows how to earn by writing for smallband.  Learn more about the $299 course.

See how to get this online course free below.

Seven P Secrets of Self Publishing

When you write, you can work anywhere. 


Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course on how to expand the profits of what you write called “Eventful Business” (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business.

Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive regular writing and self publishing updates for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • The business course “Eventful Business”
  • Any updates to any of the courses, workshops, reports or recordings for a year

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within the first three months for a full refund. 

Order “Self Fulfilled – How to Publish to Sell” and a full year of update lessons $299.  Click Here.      

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” that you will receive on MP3.


Belong to the International Club  so you can attend all our courses and seminars for a year FREE.