Earning With Memorable Moments

by | Mar 6, 2013 | Archives

Memorable moments and water cooler talk sells books.. and products sold by books. 

The same technology that is devastating job markets in the Western World helps new writers, small publishers and micro businesses.  Modern communications and internet power makes it easier for even the smallest businesses to go viral.

The right type of buzz can make a small micro business much bigger and very much more profitable.

Take for example, Marilyn Hagerty, and 85 year old who wrote a food review column in Grand Forks, N.D. which became an instant Web hit when her piece about a new Olive Garden restaurant in Grand Forks suddenly went viral.


Photo from Marilyn Hagerty’s website linked below

Since that time this veteran, but small town newspaper woman, has been feted by Anthony Bourdain, sent on cruises, and recently honored with a rather serious journalism award previously given to Walter Cronkite, Tom Brokaw, and Garrison Keillor.

Another example is Juliet, 8-year-old rocker who became a YouTube sensation for  ‘My First Hardcore Song’.  This YouTube has had over 25 million visits.

A New York daily article says:  “My First Hardcore Song” on YouTube by Juliet

Move over Ozzy. An 8-year-old Australian girl has become an overnight sensation for her minute-long thrash-worthy YouTube debut — and she’s even impressing the hardcore pros.

Kristina Childs posted a clip of her 8-year-old daughter Juliet, a genuine head-banger-in-training, which has racked up 5.7 million views in less than 48 hours.  “Within an hour of posting the song, I just started getting thousands of emails,” Childs told the Daily News. “I was like what is all this?”

85 and 8? Get it?   The very same technology that has disrupted so many jobs can turn a small business big… overnight… for anyone… any age… any place.

I am not sure that anyone knows how to make any  particular video, blog, message, book or ad go viral on any one specific day… but one element in this process is the memorable moment.

Memorable moments affect how much a book will be remembered.  Memorable moments make readers talk about the book.

One lesson in our online course “Self Fulfilled – How to be a Writer and Publisher”  looks at how technology can attract first readers to a book.

Getting those first readers to a book is a vital step, but this is only the start.   Writers and publishers also need readers to talk about what they read.  Even the best-written books fail to sell without word-of-mouth buzz.

water-cooler talk

Is she earning money for a writer or publisher?

80% of book sales are attributed to word-of-mouth marketing.  Even traditional high-profile publishers know that successful books sales rely on a buzz and people talking about it.

A NPR article outlines the importance of word of mouth sales in an article entitled “How To Sell A Book? Good Old Word Of Mouth” explains this.

Here is an excerpt:  When it comes to selling books, Heather Fain, marketing director for the publisher Little, Brown and Co., said there is one surefire weapon — and it’s not brand new or high-tech.

“In a lot ways, the greatest marketing tool we have in publishing — and probably will never change — is word of mouth,” Fain said.

That’s not to say any publishing house expects the word to spread all by itself. Someone has to get the buzz started.

John Locke Calls it Water Cooler Talk

Part of the recommended reading in our online course is John Locke’s ebook “How I Sold 1 Million eBooks in 5 Months”.

According to the trailer at the end of  his books every book Locke has written has made the Amazon/Kindle best seller’s list.  He writes that every seven seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.

John Locke’s formula and marketing strategy has seven steps in his marketing plan:

The fourth step in Locke’s plan is to create memorable scenes that readers will talk about.  

The memorable scenes are those that you want readers to talk about because the best way to get new readers is to have existing readers talk about the book.

Fishhooks and a Briefcase

In my first novel “65th Octave” I created two memorable moments.  In one, the hero, Robin MacAllen, uses a briefcase to take out a gang of hoodlums outside a London pub.  In the other memorable moment he uses fish hooks to defend himself.

On page 131 the scene was set… the hero and his newly found sidekick, a Seminole medicine woman were running from a corrupt sheriff.   They were fleeing the country flying from Tampa to Ireland and MacAllen was a bit ticked off when the medicine woman made him go shopping in Tampa.  To his surprise she wanted to buy fishing hooks and a sharpening stone.

The memorable moment came later in a parking lot at the airport in Shannon Ireland after they escaped America but not the Controllers who were chasing MacAllen.

Here is the moment:  The terminal was now a fair distance away  but Robin could see the people milling about. Soldiers and policeman were everywhere. He was so absorbed in the scene that he ignored the fact that he was totally alone and two men were closing in fast.  When MacAllen saw them they were already too close to run. The man on the left of considerable bulk moved easily towards him. He was massive… looked strong. The other man, small… looked like a rat.   Robin started to run… but realizing that this was futile, he slowed and assessed the two.  Ice ran though his veins but he abruptly stopped. 

The two men slowed as well.  They looked confused as they had expected Robin to run.  They  looked at one another then kept coming.  MacAllen saw the men’s perplexity rise, but they continued to close.

Silence.  Sweat trickled down his spine.  Robin remained frozen.

They reached him.  Each grabbed an arm.  

Robin pictured himself dead and collapsed.

The two men tightened their grip which drove the razor sharp Eagle Claw #2 hooks sewn into the arms of Robin’s coat savagely into their hands.

Eagle Claw hooks are normally very sharp.  When sharpened further with a diamond hone they become almost lethal cutting through Robin’s coat, the protective cork, and easily through the men’s flesh and sinew to the bone.  Neither of the men’s hands offered resistance to the hooks.  Both men jerked back in stunned shock. This set the hooks deeper into bone.  They pulled apart and then to escape the sudden agony collided with a thud as Robins pulled them in and shed his jacket.  

Robin did not look back as he walked away from his abandoned coat but heard the large man bellow like a bull and the little squeak… like a rat. 

The goal of that section was to provide readers with a different, memorable moment unlike any they had experienced.   This action was mentioned to me in many letters from readers so I hope it accomplished this goal.

Modern technology offers great new technology for any and all… especially if it create memorable moments that attracts interest.


Seven P Secrets of Self Publishing

When you write, you can work anywhere. 


Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on Amazon.com.  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course on how to expand the profits of what you write called “Eventful Business” (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business.

Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive regular writing and self publishing updates for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • The business course “Eventful Business”
  • Any updates to any of the courses, workshops, reports or recordings for a year

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within the first three months for a full refund. 

Order “Self Fulfilled – How to Publish to Sell” and a full year of update lessons $299.  Click Here.      

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” that you will receive on MP3.


How To Sell A Book? Good Old Word Of Mouth

Goggle Marilyn Hagerty’s

Marilynhagerty website

Marilyn Hagerty on CBS News

8-year-old rocker, becomes YouTube sensation for  ‘My First Hardcore Song’

Juliet NY Daily News Article