Our recent message “Earning by the Hour” looked at the importance of starting small.
It’s always a good idea to “start smart” with a business plan that blends good marketing mixed with technology.
This is what Merri and I do. See how and what I mean by “marketing mixed with technology”.
Communications in the modern world has moved from broadcast to broadband and now a new communications form is evolving.
Merri, our webmaster, David Cross, and I have been frontiering this form in a new business concept that is the step beyond broadband. We call it “Narrowband.”
Narrowband is about starting small and then staying focused and remaining small (but more and more profitable). A Narrowband business uses the internet to create and unite a small band of readers with common ideals, needs and interests.
Our goal is to unite our customers with cohesion and authenticity.
Building a small Narrowband business requires three steps:
#1: Attract a steady flow of interested readers.
#2: Use a set pattern of information to weed out readers who really do not have a common need, ideal or interest.
#3: Develop an intimate relationship with the readers that are not weeded out and who do have a common need, ideal or interest.
Our system aims to assure that we send our daily message only to the readers most likely to benefit from what we share.
This high rating is attained by continually weeding out readers.
Sending away customers? Am I kidding?
I am not. Bigger is not better and this is no joke. We are selective about who our readers are and have a number of check points they have to pass through to remain readers. New readers who sign on especially have to pass certain litmus tests to remain on our list.
Seven of the ten titles of those ten messages ranked in the top 12 at Google.
We would love to help you get started in your own micro business with the help of the internet in one (or all) of three ways.
First… we offer an emailed course The Tangled Web – How to Have Your Own Internet Business.
See details of this online course here.