The digital world brings us great freedom and earning power. When you understand micro marketing… you can reach almost any type of niche so you can truly turn your passion into profit.
Take Pie for example!
From PieLab.org website.
I love pie and could even think of making a business out of it. One entrepreneur has. PieLab is a performance cafe that grew from one simple premise… Pie plus conversation equals ideas. Ideas expand horizons! What a great idea that fills the taste buds minds and soul!
PieLab has help transform the community of Greensboro Alabama. The community while meeting to enjoy apple and peach deserts has developed two community improvement programs.
One is “Pecans” a small teen run business based on one of the States big agri crops. The second is BikeLab which makes bikes available to children who would otherwise do without.
Pecans from PieLab.org website
Learn more about Pielab at the link below.
One way to earn is to write to sell.
The key to writing to earn is described below in an excerpt from our online course “Self Fulfilled – How to be a Self Publisher” which teaches how to write to sell wherever you live.
The ideas behind all the marketing strategies this course will review are:
#1: Build a list.
#2: Create a simple message focused to that list.
#3: Use the list to kick start spreading the word.
The two driving forces in our marketing strategy are:
#1: Build the list with “Niche Pay Per Click”.
#2: Focus the list with “Authenticity”.
The key to our successful self publishing is our list and we use Pay Per Click to keep adding new names to our list.
Using Pay Per Click successfully requires three steps.
#1: Keep campaigns focused on a niche. If you try to expand your niche too broadly it is hard to remain authentic and unique. The John Locke case study below shows a good example of the importance of focus. Locke created a strategy that pushed his sales from 63 copies in September 2010 to 369,115 copies in March 2011.
He was the first self publisher to have 1 million Kindle downloads. This attracted attention of big publishers but Locke refused to have his books published by big publishers.
Merri and I decided to focus on “International Micro Business” and “Funky Micro Business” because the focus of “Small Business” “Micro Business” or “Funky Business” were all very competitive phrases. We decided to be known as the people who can help readers create a “Funky Micro Business” and an “International Micro Business”.
Any pay per click campaign we launch for our International Business Made EZ online course will include words “international” or “funky”.
#2: Keep the sales page (also called the squeeze page or landing page) focused to the phrases in the campaign. If I were creating a pay per click campaign for Funky Micro Business, I would be sure that readers would click onto a sales story about how to benefit from a funky micro businesses and nothing else. Though we have a focus on multi currency investing and Ecuador and natural health… nothing about these products would appear in the funky micro business sales page.
#3: Tie both the campaign and sale page into a thematic string that leads to a main message and website. The focus in our Ecuadorliving.com Pay Per Click campaign provides a good example.
First, our campaign is about Ecuador Living… not just Ecuador. This campaign is zeroed in on North Americans and Europeans looking to live in Ecuador. All the phrases in the campaign are related to problems and opportunities for potential expats and investors in Ecuador.
Our Ecuador pay per click campaign is not geared to Ecuador tourists for example.
The sales page here is self explanatory. See how it leads readers to our website and the FREE Ecuador handbook.
The focus of the sales page is a thread that sews together the focus of the pay per click ad and leads to getting the reader to order FREE Ecuador Handbook
This is where our work really begins to let the reader get to know and trust us and to see the ways we can help.
The Ecuador Handbook is just the first step. Then we send a FREE email about Ecuador to the reader every day. The goal of the email is to “in some little way make the reader’s life better”.
End of Excerpt
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Seven P Secrets of Self PublishingWhen you write, you can work anywhere.
Here I am working poolside in the winter, at our Florida farm.
Here I am with our hound Ma, working during the summer at our North Carolina farm.
Learn how to earn everywhere, while living anywhere you choose. I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived. Anywhere I am, I am able to work.
All I need is my laptop.
That’s all you need too… a laptop to be free!
Before computers, a pencil and pad did the job.
Freedom is just one benefit you can gain from a laptop business.
Another benefit is income. Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.
Another good example of earning potential is my friend Hugh Howey. He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.
Soon he was earning over $100,000 a month on Amazon.com. This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.
That’s what he’s doing now.
Hugh and I playing chess (he beats me badly).
Writers like Hugh are great inspirations.
A couple of years ago Hugh left Florida, and moved to South Africa. He had a sailing catamaran built for him and now can sail the world while he continues to write.
Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad. SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations. In upcoming years, I may be writing near your home port.
Hugh’s a super star writer and his success could not happen to a more deserving and talented person. He pours enormous energy into being worthy of his readership. But you do not have to be a million dollar a year earner or a traveler to benefit from writing.
The good news is… you do not need a huge success to have a rich and fulfilled lifestyle. Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.
May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.
What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared. Hugh, like most writers were journeymen first. Stardom came later.
Here are sevens secrets that can help you become a journeyman writer.
The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.
Take Merri’s and my publishing business as an example.
Merri and I are not writing stars. We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.
Some years that income has been more than solid… over a million dollars. Yet in terms of stardom, we are hardly known.
In a moment you’ll see why that’s fine for us and probably will be for you too.
First some history.
Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts” about her needle point work to an audience larger than the population of the city she lived in. This led Merri to eventually become Executive Editor of an award winning magazine in Florida.
My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.
That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.
Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.
Self Publishing has become a new business art form.
The seven secrets can help you start your own self publishing business now.
Everything in publishing is new and exciting and changing. Publishing is being recreated by the wonderful power of destructive technology.
Everything is new… except the seven secrets.
Change in the publishing industry is disturbing many. We love this evolution due to these seven secrets we call the 7Ps. The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.
The First P is Passion.
Whatever your passion, you can immerse yourself in it AND create income with self publishing. This can be your direct ticket to the kind of fulfillment you’ve always wanted.
Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all, you can set your schedule to succeed, if you’re willing to learn these seven secrets.
You can start part-time with any dream, passion, and budget. Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.
So the question is… What do you love to do?
What’s Your Passion: An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain? He published a series of pamphlets explaining various chiropractic disorders in very simple terms. For example: “What Is Whiplash?”
The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read. These little self-published items sold year in and year out for decades.
There are thousands of ideas of this sort that can lead to big business. It’s just a matter of defining and then acting on your passion.
Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings.
I love the projects I take on, so work doesn’t feel like, well… work.
What do you love? If you love golf, then you can write and sell publications about golf. Love travel, fishing, dogs, dolls, or art? Write and sell publications in these fields.
Are you concerned about crime, war, poverty or environmental issues? You can publish information products that help reduce these concerns.
Would you like to help the world be a more spiritual place? Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.
Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.
Be immersed in your passion and get paid well for it.
This is why stardom is not the main goal for most writers and self publishers. Extra income, more freedom and fulfillment are usually more than enough enough.
The seven Ps are:
#4: Profitably Priced Product
#5: Prospecting Pathway
The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar. We offered the camp for $1,500. 80 delegates enrolled. People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.
Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience. We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.” Then we recorded the weekend “Writer’s Camp” seminar.
Thousands have used the course as it has evolved over the decades.
You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you. The normal fee is $299 for the written course and $299 for the recorded workshop. I’ll send you both the course and the recorded workshop and my course on how to expand the profits of what you write called “Eventful Business” (also $299) all for $299. You save $598.
We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .
These courses are not theoretical. They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now. We use the 7Ps today just as we did four decades ago to create a strong annual income.
This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course. The course can help who want their own business or who want to have a business together or a family business. This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.
Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business. Enjoy and live a life of following your Passion to Profit… through writing.
Here is a special offer.
Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product.
You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).
David has been our webmaster since our website began in the 1990s. He is Merri’s and my business partner. We could not run our business as we do without him.
Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.
For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners. He has worked in 22 countries, and lived in six of them.
David’s clients span the globe and represent companies and charities both large and small. From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.
David is an essential part of our web based business.
Myles Norin, CEO of Agora, Inc. wrote: “I have found David’s knowledge and experience unmatched in the industry. Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”
As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.
David’s webinar will help you gain benefits in your micro business that large internet marketing companies use. In this practical recorded workshop you will learn valuable skills to help your micro business.
There has never been a time when the opportunity for small businesses abroad has been so outstanding. Expand your borders now! Increase your economic security freedom, independence and success.
If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days. You can keep all three courses as our thanks for giving our courses a try.
You also receive a report “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.
Plus you get more in the program.
You receive regular writing and self publishing updates for a year. Businesses usually need to evolve. Merri and I continue to publish and have our independent businesses. Some basics have remained for decades, but new strategies occur all the time throughout the year. We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.
My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:
- “Self Fulfilled – How to Write to Sell” course
- Video Workshop by our webmaster David Cross,
- The entire weekend “Writer’s Camp” in MP3,
- MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
- The business course “Eventful Business”
- Any updates to any of the courses, workshops, reports or recordings for a year
We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within the first three months for a full refund.
Learn more about Pielab at pielab.org