Power in the Young Trend

by | Feb 19, 2013 | Archives

There is power in the young trend so don’t be blue if you are in the blue.

Screen shot 2013-02-15 at 10.12.49 AM

Graph from” innovation change for the better” linked below.

Merri and I always try to remain in the blue… part of this graph.   We are innovators and early adapters have been looking for emerging trends for 45 years.

We have enjoyed considerable success in the process.

Since 1968 we have been traveling and investing and doing business abroad, we have enjoyed capturing numerous golden trends that have each created fortunes.  We spotted and earned from:

#1:  The breakout of gold & silver prices in the 1970s.

#2: The Japanese, German, Swiss, English, Australian and Hong Kong stock exchanges skyrockets of the 1970s.

#3: The upwards explosion of the Tigers… Taiwan , Singapore, Malaysia, South Korea & Turkey in the 1980s.

#4: Merri and I spotted the awakening of South America which led us to Ecuador in the 1990s.

#5:  In the 2000s. we saw equity markets in the BRICS, Brazil. China , India and Russia plus Eastern Europe unfold

#6:  From the 1980s, we spotted value trends in real estate, London first,  then Switzerland, the Isle of Man, the Dominican Republic, Ecuador in the 1990s.  Plus have been accumulating Florida real estate again since 2009.

#7:  During these entire four decades we have also watched for technology that enhanced the emergence and success of the micro business. We saw smaller in business became bigger… and better.

Now, in the 2010s, I believe, we have stumbled across a big upcoming trend of all.

The information industry now accounts for over half of all commerce and any new trend on this industry offers incredible potential… especially if it can be capitalized on quickly and kept small, but highly profitable.

We have spotted a new adventure… with high profit potential… plus real positivity to the community and those involved.

Power in the Young Trend

Before we look at why Merri and I are committing ourselves to this new positive community trend let’s review the power of a young trend and why using this power is important than ever before.

We look for new trends where we can be early in and early out.   We aim to spot these new trends and make our major involvement at the initial stages.

Find Health Ecuador

Photo from article Knowledge Transfer: Improving the Process linked below.

Change Impacts Everyone More Often

Technological change is accelerating.  This forces everyone to keep learning and knowing how and when to adapt.

This is a bit easier for Merri and I even as we enter our 70s because we have always been innovators and early adopters.    Perhaps this is why we became specially excited about this new trend when we realized it helps our readers young and old.

A recent post at this site outlined how many problems boomers have had in the existing economic conditions.  The message told how retirees and boomers are earning near-zero interest on their savings. their Their household incomes are 10 percent below what they made when the recovery began three years ago and they are often supporting either or both aged parents and unemployed young-adult children.

However in the current listless economy, every generation has a claim to having been injured when they stuck to old ways.

An article by the St Louis Federal reserve entitled “Why Did Young Households Lose so Much Wealth During the Crash? 
The Role of Homeownership”  by William R. Emmons and Bryan J. Noeth explains why.

Here is an excerpt:   Recently released survey data related to household financial conditions reveal large wealth losses in virtually every segment of the U.S. population between 2007 and 2010, the most recent years in which the Federal Reserve conducted its triennial Survey of Consumer Finances.

Since the deepest economic recession in many decades occurred between December 2007 and June 2009, the 2007 and 2010 surveys effectively represent “before and after” snapshots of U.S. households’ balance sheets for a cross-section of American families.

As detailed in our recent article, the Survey of Consumer Finances reported that the wealth of the median U.S. household in 2010 was 39 percent lower than the median household’s wealth in 2007, adjusted for inflation.

The family headed by someone under 40 (henceforth, young households) in the middle of the 2010 wealth distribution likewise had much less wealth than the corresponding median young family in 2007. (See Figure 1.)


The decline in the wealth of a young household measured at the median of the distribution in 2007 and 2010, respectively, was 38 percent. The decline was 20 percent among young households that were members of a historically disadvantaged minority, which we define to be African-Americans and Hispanics, who may be of any race.

The median wealth of young households that were not members of a historically disadvantaged minority (including non-Hispanic whites, Asians and other non-historically disadvantaged minorities) was 42 percent lower in 2010 than the median wealth in 2007.

The very large loss of wealth among many young households is notable for at least two reasons.

First, many young households are financially fragile. A serious financial setback early in life can have lasting effects on family members, including young children. According to the surveys, the homeownership rate (defined to include primary residences, vacation homes and timeshares) among young families declined about four percentage points between 2007 and 2010 (from 50 to 46 percent). This almost certainly was due, in large part, to foreclosures and other distressed exits from homeownership.

The homeownership rate declined by only two percentage points among families headed by someone at least 40 years old but less than 62 (from 77 to 75 percent), while the homeownership rate among families headed by someone 62 or older actually increased by one percentage point (from 83 to 84 percent).

Thus, the housing and mortgage crisis appeared to hit young families especially hard and may have long-lasting impacts on their financial positions or in other dimensions.

The second noteworthy aspect of the large wealth declines among young households is that families who were not members of a historically disadvantaged minority experienced much larger wealth losses—in fact, twice as large when comparing their respective medians—than did African-Americans and Hispanics. This is unusual in the survey data; in virtually every other age and education group that we examined, historically disadvantaged minority families suffered larger percentage wealth losses at the median. What was different about young families?

The solution for these problems for both young and old is to use young trends to earn extra profit by adapting to new conditions.

This is an odd new direction for Merri and me.  We have been “Mr. and Mrs. International” for 45 years.  Yet this new trend we are jumping headfirst into is about small… Smalltown USA (or Smalltown Canada…or Ecuador) and small community magazines.

For four decades we have been urging readers to expand their global horizons.  Suddenly we are suggesting that there is a pot of gold waiting in your own back yard.

Yet we feel really comfortable with this and see it as having the biggest potential… in goodness and profit, of anything we have been involved with to date.

The reason we have moved so quickly is because the greatest opportunity in new trends are when they are young.

bell shaped curve

Bell shaped curve from www.extelligence.org

Malcom Gladwell outlined a diffusion model in his book the Tipping Point and says:  One of the most famous diffusion studies is Bruce Ryan and Neal Gross’s analysis of the spread of hybrid seed corn in Greene Country, Iowa, in the 1930s.

The new corn seed was introduced in Iowa in 1928, and it was superior in every respect to the seed that had been used by farmers for decades before. But it wasn’t adopted all at once.

Of the 259 farmers studied by Ryan and Gross, only a handful had started planting the new seed by 1932 and 1933.

In 1934, 16 took the plunge.

In 1935, 21 followed, then 36, and the year after that a whopping 61 and then 46, 36, 14, and 3, until by 1941, all but two of the 259 farmers studied were using the new seeds.

In the language of diffusion research, the handful of farmers who started trying hybrid seed at the very beginning of the 1930s were the Innovators, the adventurous ones.

The slightly larger group who were infected by them were the Early Adopters. They were the opinion leaders in the community, the respected, thoughtful people who watched and analyzed what those wild Innovators were doing and then followed suit.

Then came the big bulge of farmers in 1936, 1937, and 1938, the Early Majority and the Later Majority, the deliberate and the skeptical mass, who would never try anything until the most respected of farmers had tried it first.

They caught the seed virus and passed it on, finally, to the Laggards, the most traditional of all, who see no urgent reason to change. If you plot that progression on a graph, it forms a perfect epidemic curve–starting slowly, tipping just as the Early Adopters start using the seed, then rising sharply as the Majority catches on, and falling away at the end when the Laggards come straggling in.

The best profits in this trend were made from 1932 to 1936 while this new technology was young.

The best profits for small businesses comes in the early stages of the bell shaped curve

I have created a report that explains a micro publishing business plan currently being used that creates and income of $11,835 a month serving really small – highly defined community in a positive way .

This report outlines:

* The benefits of having a writing and publishing business.

* How Merri and I developed a publishing business.

* Why small is better in today’s social and economic world.

* How Merri and I discovered this community business plan.

* Who is using this business plan now.

* How readers are using this business plan to earn $11,835 per month.

See how to get this report free below whatever age you are.


#1: See why we believe in small positive community magazines. Order a FREE report here.

#2: Enroll in in our ONLINE course.  You can use the fee later as part payment to a Writer’s Camp.   Learn more about the online course Self-Fulfilled – How to be a writer and Independent Publisher.

#3: Attend our Writer’s Camp March 15, 16, 17 and we’ll deduct the cost of the online course or reserve a place at our Writer’s  Camp and receive the online course FREE today.

[showad file=”https://www.garyascott.com/ads/writerscamp”]

Fed Report Why Did Young Households Lose so Much Wealth During the Crash?

Innovation Change for the better

Knowledge Transfer: Improving the Process