The Ultimate Form of Wealth

by | Sep 6, 2012 | Archives

The ultimate form of wealth is a purpose driven business.

ecuador art

Here is some Ecuador art made from recycled paper and a metallic paint.

ecuador art

This is an example of how to create a unique business.  This is a special type of art that one of the export tour delegates had customized into Reiki symbol. They told me that this line of art sold as fast as they could get it produced.

We had it customized in another way… to share the symbol of a purpose we feel.

We ordered several copies of these symbols.   One is in our North Carolina home and one in our hotel in Ecuador.


Merri and I with our Cotacachi family and the eagle and the condor art.  We are Godparents to Kinti Anaki… “King of the Hummingbirds”. What an honor!

Helping the indigenous in Ecuador is part of the purpose we feel in our life that we work at reflecting through our business.

Why?  Merri’s grandmother was indigenous.  Merri has a deep feeling that part of the purpose in here life is to help rebalance the equilibrium of mankind by balancing some of the imbalances in the socio-economic system of the global economy.

Merri’s grandfather was English and grandmother 100% indigenous so she knows a little about this mental versus heart thinking.

native american image

Photo of Merri’s grandmother and grandfather.

Many years ago while working in the Andes and Amazon, we had met healers who were from lineages of many healers who had received such intensive training they had became Taita Yachaks, (Father of Fathers or healers of great purity).

These wise ancients realized that never ending blending was the nature of reality, good for society, production and health.   They also immediately saw Merri’s heritage and told her about a 500 year old prophesy. The yatchaks told us there was a 500 year old prophesy that states when the Eagle of the North and the Condor of the South flew in the skies together, a greater equilibrium would exist for mankind. They asked if we could help fulfill this prophesy.

We became involved in creating a foundation to help the people of Ecuador and those in the North to work more closely together.  The Taita Yatchaks asked us to help them fulfill a task to bring secrets from the South to the North and bring important knowledge from the North to the South.  A decade and a half later, we are still working on integrating logic and intuition in all that we share about business and investing.

Purpose in Business

Heart and Soul
Mind and Body
Diet and Exercise
Service and Savings
East and West
North and South
Earth and Sun

Combine any of these and you have a whole that’s worth more than the sum of its parts.  This is true as well in investing and business.  When your business is fulfilling… and profitable… and services a great good… you gain true wealth.

A reader sent this note: Gary, we live comfortably here in the USA. I play golf regularly. Schools are great. The environment is safe and the community wonderful. I worked for a multinational corporation and earn a decent income.

Yet… as Merri and you felt some time ago, we have an itch. We frequently think “Is this what we were put on earth for ? Shouldn’t we make a bigger difference in the world?”

Shouldn’t we fully develop our God given talents and create something that lasts beyond our days.  My wife is very creative.

Both of us are Catholics and have a ministry in Ecuador with poor children. We think that education is the best passport out of poverty and use part of our income to support a program that I told you about sometime ago.

I am still unclear about the difference between purpose and goals. We would not be able to move to a tent as you did, we still have two little girls but I wonder how to stop asking ourselves “who moved my cheese” and instead have the guts to explore an avenue to a more fulfilling, mark leaving path.

After 7 years of arriving to this country I changed jobs, we got married, we had a family. Now 7 years later we are longing to start another journey but we are afraid of leaving what we have, terrified by the idea of disrupting our comfortable lives.

I replied:  We send our congratulation and welcome to the itch club. Merri and I have been scratching for over 40 years and it feels wonderful!   Merri’s mom used to ask “why is it when you work hard and finally have what everyone wants… you have to give it up and do something else?”

Our answer is I cannot logically explain this. We just have to move on a scratch that itch.

We cannot explain because a purpose comes from our heart and a wisdom that is beyond words

We can explain goals.  Goals are what we make with our logic.  Our purpose is what comes from our heart.  Having a purpose and goals are each important because logic is never enough to see in the future.   Heart feelings are never enough to move us along the path where we should tread.  We need logic and intuition… thinking and feeling.  Yet the thought comes from feeling. The logic examines what flows from the heart.  The heart should be the leader, not the mind.

There is way too much we do not know to have our goals turn out as we expect.  A purpose is far wiser… infinitely more flexible… capable of rolling with punches and shifting with change.

The economic and lifestyle goals of many will change with the economic turbulence ahead.   Those who are strongly cemented in a broad purpose have an advantage.  They might be knocked sideways by changing financial tides, but they’ll get up… dust off and move on with their purpose… because a purpose is not limited by size… duration or magnitude.

We can move on with a purpose regardless of external events.  In fact taking action to fulfill our purpose in down times is easier… more productive and can take advantage of the value created on the downside of economic curves.

Those depending just on goals and mathematical bottom lines can lay stricken by the shattered logical limitations of reason.

This is why we try to invest and do business with a purpose and always remember the quote I have framed on my desk… “Action is Thy Duty… Reward Not Thy Concern”.   We keep moving forward with our purpose without great concern with where the currents carry our purpose dedicated actions.

So how can we define a purpose?

Winston Churchill is quoted as saying: It is always wise to look ahead, but difficult to look further than you can see.

A purpose is a conviction that comes from the heart and goes beyond our logical vision.  Purpose comes from faith and is the root of our goals.  Goals are steps in a path. Purpose is the path.

Look for goals but feel you purpose. Then let this feeling lead the creation of your next set of goals.


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