Rich Writing for Riches

by | Mar 24, 2012 | Archives


Rich writing can bring riches to those who want to retire from the rat race early.  See how planes can help you do this.


Glorious old plane.


Fantastic new plane.

Few industries have changed as rapidly as aviation and publishing.  Yet there is one huge difference.

The publishing industry is going through one of the largest shifts since the invention of the printing press and this shift favors the independent writer – self publisher. Changes in aviation favor big business instead.

We can use airplanes though to learn how to sell enough to make us rich! One part of book selling is to write compelling stories.

We give subscribers to our online Self Publishing courses assignments that help them write better.

Here is a sample from a recent self publishing lesson that focuses on airplanes.

This exercise will help you learn how to enrich the fabric of your story.

The book  “Torpedo Squadron Four –  A Cockpit View of World War II” was written  by Gerald W. Thomas and is offered as a Kindle book by

Thomas describes the purpose of his book as:  This document presents a view of WWII as seen from the cockpit of a torpedo plane and the later rehashed in the Ready Rooms of three aircraft carriers. The focus is on the activities of one squadron, Torpedo Four (VT-4).  When we lost a squadron member, we did not have time to mourn the loss because of the continual pressures of the ext combat operation. This historical record compiled 60 years after the end of WWII, is one way to recall and acknowledge those who made the sacrifice.

This may not be a book that Thomas wrote “for the buck”.  Instead I suspect that for 60 years this story was inside him and he just had to get it out.

Because I was never involved in a major military conflict, I do not think  I can truly understand the feeling of surviving and the mourning of the ones lost… the buddies… the best friends… the multitudes who were lost… missing and their fate so often unknown.

I make this observation as the son of a wounded veteran who survived invasions including Iwo Jima.   My dad appreciated every day he lived… any small thing he gained from life.   Just being alive was the miracle.

He never spoke much nor dwelled on his year at war but was never able to forget his battle buddies who did not make it. Then in his last years… as his mind slipped just a little… he could not recall all their names…  the guilt  began to overwhelm him… a gathering gray cloud hiding his more normal positive attitude.  “I have had this great life and they (my friends) have been gone all these years”… was his growing refrain.

I’ll be presumptive and guess that Gerald W. Thomas was feeling somewhat the same and this book was written as a personal memorial for his lost buddies.  He did not care much about making a profit on this book.   This was a labor of love.

My comment is “Well Done! Mr. Thomas”.  This is a thoroughly researched and accurate historical document that helps describe the war from an aircraft pilots’ point of view.

Yet this book was not a compelling read.  Mr. Thomas accomplished his task and should be proud. You cannot help but honor a man who flew repeatedly into heavy aircraft fire for what he believed in.   However the book’s prose… the nature of the human mind and the growing competition for a reader’s attention suggest that this book will not spread in a viral way (the dream of every writer who writes to earn).

We can use the power of his writing to see how to enrich the fabric of any story we may write.

“Torpedo Squadron Four” is a compelling historical document but it is not told in a story-like form.  This makes it hard on the reader and makes it more likely that the book will be put down before it is fully read much less referred to others.

Often reality is better served embellished… if the purpose is to hold the attention of the reader, to get him to recommend the story and to get the reader to buy more of the author’s books.

Gerald Thomas did a great job with this book but I suspect that sales will be limited.  The booked served its purpose as a memorial but not as a profit generator.

We can use this thought to become better story tellers by enriching the fabric of one part of Thomas’s story.

The passage we’ll work with describes the type of plane that Torpedo Squadron Four  originally flew… Douglas TBD Devastator, which was very slow and vulnerable.  Torpedo bombing was dangerous enough. The bomber had to dive right into a gunner’s sites and remain in that mode flat and level for a period that must have seemed (and was) far too long.

Wikipedia describes the plane:  The Douglas TBD Devastator was a torpedo bomber of the United States Navy, ordered in 1934, first flying in 1935 and entering service in 1937. At that point, it was the most advanced aircraft flying for the USN and possibly for any navy in the world. However, the fast pace of aircraft development caught up with it, and by the time of the Japanese attack on Pearl Harbor the TBD was already outdated. It performed well in some early battles, but in the Battle of Midway the Devastators launched against the Japanese fleet were almost totally wiped out. The type was immediately withdrawn from front line service, replaced by the Grumman TBF Avenger.


Thomas describes the replacement to the TBD with a newer plane the Grumman TBF Avenger.

Wikipedia describes this plane:  The Grumman TBF Avenger (designated TBM for aircraft manufactured by General Motors) was a torpedo bomber developed initially for the United States Navy and Marine Corps, and eventually used by several air or naval arms around the world.

It entered U.S. service in 1942, and first saw action during the Battle of Midway. Despite losing five of the six Avengers on its debut, it survived in service to become one of the outstanding torpedo bombers of World War II. Greatly modified after the war, it remained in use until the 1960s.


Grumman Avenger

Here is what Thomas wrote:

Conversion to the Grumman “Avenger”

The ranger returned to Quonset Point Rhode Island. in March 2942. where the first TBF (Grumman Avenger) was assigned to the squadron.

April and May were spent with the Grumman factory representative working out the bugs in the new monstrosity.

Torpedo squadrons on the USS Enterprise (VT-6), the USS Yorktown (VT-3) and the US Hornet (VT-8) received TBFs -1s about the same time as did VT4.  a land based contingent of  Torpedo

All of the carrier based TDBs were shot down by the Japanese and only one of six land based TBFs was able to limp back to the Midway strip.

Most VT-4 pilots were still flying the old TDBs by the end of July; even the on September 8, 1942, “the squadron went abroad and qualified in deck landings in the TBf.”  

The Avenger was the largest single engine plane built for Navy combat duty early in WWII. The first TBFs designed by Grumman had a top speed of 271 MPH and a ceiling of 22,400 feet.  Defensive armaments consisted of one.50 caliber machine gun on the the starboard side of the cowling fired by the pilot and a .30 caliber machine gun in the belly set to fire aft.

Gruman eventually contracted the production of the Avenger to General Motors and the TBF became known as the TBM.

Now let’s look at a another way to describe such a plane.

“The Twilight Warriors” was written by Bob Gandt. This book tells the story of the deadliest battle of WWII, the invasion of Okinawa.  “At  the heart of this story are the real life heroes of Air Group 10.”

“The Twilight Warriors” was given the  RADM Samuel Eliot Morison Award for Naval Literature and the author, Robert Gandt, was honored by the Naval Order of the United States at a ceremony at the Racquet & Tennis Club on Park Avenue, New York City, November 2011.

The prize is named for the late Rear Admiral Samuel Eliot Morison, a Harvard University history professor widely considered to be America’s most distinguished naval historian.

This award in my opinion comes not only from the great historical accuracy but because this history is presented in such a compelling form.

The Twilight Warriors relives the drama of the world’s last great naval campaign. From the cockpit of a Corsair fighter we gaze down at the Japanese task force racing to destroy the American amphibious force at Okinawa.

Gandt uses three important techniques to make this a compelling read….impossible to put the book down.

The first compelling technique is that Gandt personalizes the story.   All great stories are about a sympathetic character striving for a worthwhile goal.

The story of The Twilight Warriors is personalized as it is seen through the eyes of the Tail End Charlies.

The specific persona that holds the story together is one among the Tail End Charlies… a 22-year-old former art student who grows to manhood on the day of his first mission over Japan and his best friend, a ladies’ man and intrepid fighter pilot, whose life abruptly changes when his Corsair goes down off the enemy shore.

Here is an excerpt from the Prologue of “The Twilight Warriors” that creates this group and the specific persona from the very first page:

Alameda Naval Air Station, California
19 February, 1945

It was late, nearly ten o’clock, but the party was going strong. You could hear them singing a hundred yards down the street from the officers’ club.

I wanted wii-iings
‘til I got the goddamn things,
Now I don’t want ‘em anymoooore . . .

Getting plastered before deployment was a ritual in the wartime Navy, and the pilots of Bomber Fighting 10 were no exception. It was the night before their departure aboard the aircraft carrier USS Intrepid. The entire squadron had suited up in their dress blues and mustered in the club for their farewell bash.

The party began like most such occasions. Pronouncements were made, senior officers recognized, lost comrades toasted. The liquor flowed, and then came the singing. It was a form of therapy. For the new pilots, the booze and the bravado and the macho lyrics masked their anxieties about what lay ahead. For the veterans, the singing and the camaraderie brought reassurance. Most knew in their secret hearts that they’d been lucky. They’d lived through this much of the war. There were no guarantees they’d make it through the next round.

Leaning against the bar and clutching his drink, Ens. Roy “Eric” Erickson bellowed out the verses of the song. Erickson was a gangly 22 year old from Lincoln, Nebraska. He was one of the new pilots in the squadron. They called themselves “Tail End Charlies.” They flew at the tail end of formations, stood at the tail end of chow lines, and now they were catching the tail end of the war. They’d spent the past year and a half training to be fighter pilots. Their greatest fear, they liked to boast, was that the war would be over before they got there.

The Tail End Charlies stared at the map. They knew some of the place names–Shikoku, Kyushu, Okinawa. Until today that’s all they were, just names. Now reality was setting in. Those places on the map–the ones with the hard to pronounce names–were where they would see their first combat.

But there was more. What none of them yet knew–not the pilots or the intelligence officers or the flag officers planning the operation–was that the island in the middle of the chain, the one called Okinawa, was where the Imperial Japanese Navy would make its last stand.

The second compelling technique is that Gandt leaves each chapter with a cliffhanger.

Look again at the last paragraph of the prologue.

But there was more. What none of them yet knew–not the pilots or the intelligence officers or the flag officers planning the operation–was that the island in the middle of the chain, the one called Okinawa, was where the Imperial Japanese Navy would make its last stand.

This makes the reader want to read on to see “What’s next?”.

Again and again Gandt uses this tactic to keep the story moving along.

The third compelling technique is that Gandt keeps the story in motion. He views the fighter planes through the pilots seeing them through their eyes rather than just a description.  This keeps the story moving.


Here is how Gandt describes the airplanes flown by Air Group 10.

Erickson and four of his buddies – Maurie Dubinsly, Jack Erhard, Bill Ecker, and Joe Arvidson – received the top assignment in the class. They were going to be fighter pilots.

They were sleek and sexy, at first sight intimidating. They were lined up at the naval air station in blue livery and adorned with white lettering and broad bars with a star.

The newly winged naval aviators stared in awe at the voluptuous objects. They were Chance Vought F4U  Corsairs. and they were arguably the hottest fighters in the world.

It was what Erickson and his buddies had been training for all these months.

And here they were, standing on the ramp of the Atlantic City Naval Air Station, gazing at the row of long-snouted fighters.

The Corsair had several nicknames, some complimentary, some not. They called it the “Hose Nose,”  “Ubird” for its frontal shape, “Bent Wing Bastard,” and sometimes “Hog.”  The name that bothered the Tail end Charlies was “Ensign Eaters.”

The Corsair was harder to fly than more forgiving planes such as the Hellcat, and had a reputation for turning on inexperienced pilots like a mean-tempered pit bull.

As fighters of the 1940s went the Corsair was big. Powered by the Pratt and Whitney R2800 Double Wasp radial engine, the Corsair mounted a 13 foot four inch Hamilton Standard propeller.

The Corsair was fast – faster than almost any other fighter in the world.  

In the hands of Marines such as Pappy Boyington and Ken Walsh and Navy aces such as Tommy Blackburn and Ike Kepford the Corsair proved itself to be one of the most lethal aerial killing machines ever designed.  And it was then that the big fighter earned another nickname, this one from the Japanese – “Whistling Death” for the high-pitched howl from its wing-root air coolers.

From his office on the Atlantic City naval air station, Lt. Cmdr. Wilmer Rawie could see the row of new Corsairs. 

Here is your assignment.  Write a description of something from a person’s point of view about the arrival of something new and seeing it for the first time.

I recommend that you buy and read both books.  Links to each are below.

Torpedo Squadron Four

The Twilight Warrior

Learn more about the books written by Robert Gandt

Each of the Self Publishing subscribers were given a writing assignment from this lesson.


Seven P Secrets of Self Publishing

When you write, you can work anywhere. 


Here I am working poolside in the winter, at our Florida farm.

gary scott

Here I am with our hound Ma, working during the summer at our North Carolina farm.

Learn how to earn everywhere, while living anywhere you choose.  I have been able to earn by writing in Hong Kong, England, the Isle of Man, Dominican Republic and Ecuador to name a few of the places I have lived.   Anywhere I am,  I am  able to work.

All I need is my laptop.

That’s all you need too… a laptop to be free!

Before computers, a pencil and pad did the job.

Freedom is just one benefit you can gain from a laptop business.

Another benefit is income.   Writing has brought me both our farms in Florida and North carolina, free and clear… plus a lot more.

Another good example of earning potential is my friend Hugh Howey.   He was working for $10 an hour in a book store when he self published his novel Wool, typing in a storage room during his lunch breaks.

Soon he was earning over $100,000 a month on  This helped secure a six-figure book deal from Simon & Schuster, and an option for film by Ridley Scott, director of Blade Runner and Alien.

That’s what he’s doing now.

Hugh Howey

Hugh and I playing chess (he beats me badly).

Writers like Hugh are great inspirations.

A couple of years ago Hugh  left Florida, and moved to South Africa.  He had a sailing catamaran built for him and now can sail the world while he continues to write.

Hugh explained it like this: And that’s the miracle of working as a writer: I can do it from anywhere and everywhere. The past few years, I’ve done a lot of writing from airplanes and airports while on business trips abroad.  SAND was entirely written overseas while traveling through seven different countries; I think it’s a better story because of those inspirations.  In upcoming years, I may be writing near your home port.

Hugh’s a super star writer and his success could not happen to a more deserving and talented person.  He pours enormous energy into being worthy of his readership.  But you do not have to be a million dollar a year earner or a traveler to benefit from writing.

The good news is… you do not need a huge success to have a rich and fulfilled lifestyle.  Self Publishing can bring you a life that most people only dream of, as a journeyman writer, instead of a super star.

May I hastily add that the path to stardom begins as a journeyman… so the journeyman’s path brings success without stardom… but can also lead to stardom.

What most success stories like Hugh’s rarely explain is the many hours of writing that was devoted before their self published book sales soared.   Hugh, like most writers were journeymen first.  Stardom came later.

Here are sevens secrets that can help you become a journeyman writer. 

The secrets are a writer’s armory of tools that allows almost anyone to create successful publications for income, freedom and fulfillment.

Take Merri’s and my publishing business as an example.  

Merri and I are not writing stars.  We are journeymen who have for more than 40 years, year in and year out, earned solid income writing and self publishing dozens of publications about multiple subjects.

Some years that income has been more than solid… over a million dollars.  Yet in terms of stardom, we are hardly known.

In a moment you’ll see why that’s fine for us and probably will be for you too.

First some history.

Merri became involved in self publishing over 40 years ago… first helping a veterinarian publish a book on a very specific market… animal acupuncture. Then she showed a needle point artist how to sell more books to an even more specific audience… “needle point enthusiasts”  about her needle point work to an audience larger than the population of the city she lived in.  This led Merri to eventually become Executive Editor of an award winning magazine in Florida.

My story allowed Merri and me to work and live from Hong Kong to London to Europe to Eastern Europe, then the Caribbean and then Ecuador… making millions in the process of following our adventures… having fun… while helping a large readership adapt to a rapidly changing world.

That’s what self publishing can bring, profit, adventure and fulfillment, a great feeling of worth and wonder.

Self Publishing has created exactly the lifestyle we desire allowing us to span the world and work with meaning and purpose.

Self Publishing has become a new business art form. 

The seven secrets can help you start your own self publishing business now.

Everything in publishing is new and exciting and changing.  Publishing is being recreated by the wonderful power of destructive technology.

Everything is new… except the seven secrets. 

Change in the publishing industry is disturbing many.   We love this evolution due to these seven secrets we call the 7Ps.  The 7 Ps are so fundamental to writing and publishing that new technology enhances rather than reduces their power.

The First P is Passion.

Whatever your passion, you can immerse yourself in it AND create income with self publishing.  This can be your direct ticket to the kind of fulfillment you’ve always wanted.

Whether you want to travel the world or live as a recluse, work 12 hours a day or not work much at all,  you can set your schedule to succeed, if you’re willing to learn these seven secrets.

You can start part-time with any dream, passion, and budget.  Once you’ve created a product, you’ll enjoy the “multiple effect” of producing profits over and over again.

So the question is… What do you love to do?

What’s Your Passion:  An example is that thirty years ago, a client of Merri’s had a passion to help people who were in pain?  He published a series of pamphlets explaining various chiropractic disorders in very simple terms.  For example: “What Is Whiplash?”

The pamphlets contained solid information, but were simple 5″ x 7″ brochures with drawings and explanations. He sold them with a rack to chiropractors, who put them in their offices for patients to read.  These little self-published items sold year in and year out for decades.

There are thousands of ideas of this sort that can lead to big business.  It’s just a matter of defining and then acting on your passion.

Although I can work when I please and go where I wish, for me the most important reason for being a publisher is the satisfaction it brings. 

I love the projects I take on, so work doesn’t feel like, well… work.

What do you love?  If you love golf, then you can write and sell publications about golf.  Love travel, fishing, dogs, dolls, or art?  Write and sell publications in these fields.

Are you concerned about crime, war, poverty or environmental issues?  You can publish information products that help reduce these concerns.

Would you like to help the world be a more spiritual place?  Publish a newsletter, write a book (or hire someone to write it for you), record a tape… publish something that enlightens people.

Whatever your passion, you can immerse yourself in it and earn income by publishing for ereaders, print on demand, CDs, lists, bound books, or any format you choose.

Be immersed in your passion and get paid well for it. 

This is why stardom is not the main goal for most writers and self publishers.  Extra income, more freedom and fulfillment are usually more than enough enough.

The seven Ps are:

#1: Passion

#2: Problem

#3: Person

#4: Profitably Priced Product

#5: Prospecting Pathway

#6: Promise

#7: Presentation

The first time I exposed others to the secrets in Self Publishing was in a weekend “Writer’s Camp” seminar.  We offered the camp for $1,500. 80 delegates enrolled.  People from all walks of life attended—chiropractors, businessmen, investors, doctors, realtors, inventors, airline pilots, engineers, and housewives.

Merri and I were so overwhelmed by the response, we decided to make it available to a larger audience.  We created a written course based on our current self publishing activity called “Self Fulfilled – How to be a Self Publisher.”  Then we recorded the weekend “Writer’s Camp” seminar.

Thousands have used the course as it has evolved over the decades.

You can receive both the written course and the recorded weekend seminar, in an MP3 file, in a special “Live Well and Free Anywhere” program I am making available to you.  The normal fee is $299 for the written course and $299 for the recorded workshop.   I’ll send you both the course and the recorded workshop and my course on how to expand the profits of what you write called “Eventful Business” (also $299) all for $299.  You save $598.

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within 60 days for a full refund .

These courses are not theoretical.  They describe, step-by-step, how Merri and I built a million-dollar international business and how we are running this self publishing business right now.   We use the 7Ps today just as we did four decades ago to create a strong annual income.

This correspondence course is for those who would like their own international self publishing micro business for fun and profit. If you want fun, freedom, extra income and fulfillment with your own full or part time writing or want to build your existing business, by writing to sell you can profit from this course.  The course can help who want their own business or who want to have a business together or a family business.  This is the perfect course for those who can no longer find employment, who are looking for ways to earn abroad and who wish to retire and supplement their income.

Whether you are retired, an investor, chiropractor, doctor, dentist, professional or already own your own business, this offers another way to make money, to turn your passion into profit. We guarantee that we have shared all we know to help you start and run your own international business.  Enjoy and live a life of following your Passion to Profit… through writing.

Here is a special offer. 

Whatever your passion, however you do business, chances are you’ll be writing either to create a product or to sell a product. 

You save more than $598 because you also receive a recorded webinar conducted by our webmaster David Cross (at no extra cost).

David-cross-images tags:"2012-4-20"

David Cross

David has been our webmaster since our website began in the 1990s.  He is Merri’s and my business partner. We could not run our business as we do without him.

Learn the tactics we use in our web business that condenses 27 years of practical experience about search engine optimization, and writing for search engines.

For the last 27 years David has worked with companies large and small – IBM, Agora Publishing, AstraZeneca and many small business owners.  He has worked in 22 countries, and lived in six of them.

David’s clients span the globe and represent companies and charities both large and small.  From corporate giants to small, one-woman businesses and everything from finance, healthcare, publishing, technology, real estate, veterinarians, alternative health centers and everything in between.

David is an essential part of our web based business.

Myles Norin, CEO of Agora, Inc.  wrote:  “I have found David’s knowledge and experience unmatched in the industry.  Without David’s expertise and guidance for the past 7 years, we would not be nearly as successful as we are.”

As Senior Internet Consultant to Agora Inc. in Baltimore, MD, he worked closely with Agora’s publishers and marketers and – over a 7-year period – helped to propel Agora’s online revenues from around $20 million to well over $300 million.

David’s webinar will help you gain benefits in your micro business that large internet marketing companies use.  In this practical recorded workshop you will learn valuable skills to help your micro business.

There has never been a time when the opportunity for small businesses abroad has been so outstanding.  Expand your borders now!  Increase your economic security freedom, independence and success.

If you are not fully satisfied that this offers you enormous value simply email us for a full refund within 60 days.  You can keep all three courses as our thanks for giving our courses a try.

You also receive a report  “How to use Relaxed Concentration to Brainstorm Business Ideas” and a recorded workshop “How to Become and Remain Rich With Relaxed Concentration” at no additional cost.

Plus you get more in the program.

You receive regular writing and self publishing updates for a year.  Businesses usually need to evolve.  Merri and I continue to publish and have our independent businesses.  Some basics have remained for decades, but new strategies occur all the time throughout the year.  We’ll be sending along updates that share our most recent experiences as we learn and continue to grow our international micro business from Smalltown USA.

My special offer to you in this “Live Well and Free Anywhere Program”, is that you receive:

  • “Self Fulfilled – How to Write to Sell” course
  • Video Workshop by our webmaster David Cross,
  • The entire weekend “Writer’s Camp” in MP3,
  • MP3 Workshop “How to Gain Added Success With Relaxed Concentration”
  • The business course “Eventful Business”
  • Any updates to any of the courses, workshops, reports or recordings for a year

We are so confident that you’ll gain from this offer that if you are not fully satisfied, simply email us within the first three months for a full refund. 

Order “Self Fulfilled – How to Publish to Sell” and a full year of update lessons $299.  Click Here.      

See success stories from Self Publishers and a few who have attended the “Writer’s Camp” that you will receive on MP3.