What R U Going 2 Do? – Part Two

by | Jul 7, 2011 | Archives, Self Publishings

What are you going to do to live a long life and what if you live long?

Let’s look at ways to be productive and beat inflation because chances are that you will… live long… and well.

An excerpt from  June 29, 2011 USA Today article entitled “Americans aren’t hitting their prime till after 65 by Janice Lloyd shows why when  it says : Whether you are a twenty something, Gen Xer or Baby Boomer, the older crew has an edge on you, new research shows.

A sweeping poll looking at American attitudes, health and behaviors concludes that people over 65 consistently have a higher degree of well-being than any other age group. At the bottom: those 45 to 64.

The findings are based on more than 1 million surveys since 2008. Healthways works with health care professionals to help people thrive and to allow officials to track health and wellness by congressional districts.

“Improve well-being, and productivity goes up and health care costs come down,” says Ben Leedle, president of Healthways.

If younger people can change, the benefits could be huge, he says.

Wellness I: Get active

What does wellness look like to Healthways? Multiple behaviors, such as smiling and laughing, having access to learn new things and — no surprise here — eating well and getting plenty of exercise. The older group outscored all groups in healthy behaviors, including not smoking.

The article also points out that the second key to longevity and wellness is to give back.

There are few ways to give back that are as satisfying and meaningful and balanced as a good micro business… one that service a customer and is fulfilling to you.  That business can also help fight the ravages of inflation and eliminate worries that the purchasing powers of pensions and Social Security will be enough.

A good, fun business not only enhances income but serves the community, can be enjoyable and increases longevity.

A Bloomberg Businessweek article entitled “Live Long and Prosper. Seriously” confirms this when it says:   Ahhhh, retirement. It sounds enticing, with its promise of freedom from the daily grind. But think carefully before trading employment for a poolside retreat.


There’s growing evidence that people who work during the years typically spent in retirement live longer, healthier, and more independent lives than those who do not.

“There’s a strong argument for continuing to work throughout life,” says Dr. Jochanan Stessman, head of the geriatric and rehabilitation department of Hadassah-Hebrew University Medical Center in Jerusalem and co-author of a study that links work to greater health and longevity.

This is why we have been shifting the focus of this site to help readers wean themselves off wages and fixed income onto their own micro businesses that are mobile and elastic (income that can expand with inflation).

One area where we have added a focus is on having an events (seminars, tours, conferences, exhibitions, etc.) business. Such businesses can be satisfying, really fun and really, really profitable.  We know. Few people have conducted more seminars and tours than Merri and I have.

You know something due to your life experiences and where you are and where you want to be, you know something (you might not even recognize this at first) that is of great value to others.  One of the best ways to share that unique knowledge that you possess is with an Events business.  These Events might be an hour or two lecture, they might be just for an evening, half day, a full day or much longer.

As you will see below our optimum events is three days long.  See how long the optimal time your event might be!

We have created a new course and include an excerpt from Lesson Three that may help you design your own seminar or tour business.

Event – Full Business

How to Profit Conducting Seminars, Workshops & Tours

Lesson #3:  Packaging Your Events


Merri and I have conducted… sponsored and participated in hundreds of events big…




mobile and…



Most of these events were packaged in very similar ways.

Ecuador’s dawn, day break in faintest hue… skies washed in a purple/coral patina. Mountains and valley take form in a rising  dawn as the city wakes.


This is early morning at Hotel Quito.  Merri and I are about to begin our smallest seminar.  Delegates? Two.  This really really low attendance was early October, 2001 just three weeks after 911.  Cancellations began the day after the airplanes hit… but the low attendance was also related to poor packaging.  See why below.

Lesson One defined various types of events ranging from seminars, workshops, conventions to tours.

This lesson reviews how to package events… in other words design events so they are most attractive… price and time wise… for potential delegates.

When you develop an event there are seven factors that need to be taken into account.

#1: The problem the event solves.

#2: The potential delegates who have this problem.

#3: How much interest these potential delegates have in solving the problem.

#4: How much money the potential delegates have to spend solving the problem.

#5: How much time the potential delegates have to solve the problem.

#6: When the delegates have the time to spend.

#7: Where the delegates can attend the event.

Packaging involves pulling all seven of these factors together in the the most balanced way with your abilities and desires.

We have readers often write “I want to attend your seminar, but cannot afford it.”  We always give a scholarship or two.

We have some write “I want to attend but cannot make it for three days”. We have split our courses into three parts so can invite them for a day and a half.  Others write “I cannot attend  in June.. it’s my … (child’s graduation… spouse’s birthday…  daughter’s wedding… etc.).  We have most of our events three times year so offer a different date… or offer a recording of a seminar.

All of this is part of packaging that we have learned over 30 years of conducting events.

Three Day Solution

This lesson looks at how we work around three day events.  Three days has turned out for our business to be the optimal package in terms of maximizing price and easing attendance.

Your events may be one hour… an evening… half or full day… even weekend. Ours are generally a three day long weekend and we find that every day we stretch beyond three… the greater the chance of a poor attendance.

However packaging is all about you… and your delegates.  Your events should be packaged for both.

Ten Day Error

Our October 2001 event in Quito was a ten day health seminar where we traveled around Ecuador looking at natural health secrets.  No doubt 911 killed attendance… but the 10 day length had already diminished signups and one Murphy’s law of events is  “if signups are slow… last minute cancellations will be high”.

In the end every US delegate cancelled. We had one delegate from Australia and one from New Zealand.  Fortunately our business is solid enough that we conduct events as much for the satisfaction as for the bucks. So we conducted it anyway… and had a great time though we certainly did not make any profits.  Others would have cancelled the event, but there you have it. The two delegates were thrilled with all the personal attention we were able to give them.

There is no doubt in my mind that the long stay hindered sign ups to begin and being away for such a long time during the stress of 911 was a final nail in the minds of US delegates.

Let’s see why three days has such an optimal touch for our events.

Lesson Two looked at how my first events were two hour affairs in Hong Kong… getting people together so I could pitch US mutual funds and later real estate in Fiji.   My goal was to avoid delays in traffic.

Later after I switched my thinking and began selling the idea from selling American mutual funds in Hong Kong to selling Hong Kong and other overseas mutual funds in America. I moved from Hong Kong to London which offered the best sources of data for global mutual funds.

This created a dilemma… me in England… delegates in America.   There was a large ocean between us.

That ocean was a bigger obstacle than Hong Kong traffic so I began conducting one day events.  Four times a year I would fly to the USA… conduct a one day on the East coast…. travel a day… conduct a one day in the Middle and then a day later on the West coast.  A typical schedule was Monday… New York seminar. Tuesday fly. Wednesday Chicago seminar. Thrusday fly. Friday San Francisco seminar.   Whew! I still get tired just thinking about it.

This packaging was exhausting… but at that stage… was a fit for the situation… I thought.   Had I tried a three day in each place, that would have put me on the road for two weeks at a time.  Pretty long for a small one man business and three kids.  Secondly… at that time,  I did not think I could get delegates to attend for three days.  That thinking, I was to discover was wrong… but that’s a story for another lesson as well.

The point is the packaging I had at that time was a free one day 9am to 5pm seminar… coffee and donuts included.

This packaging was wrong. let me explain why.

End of Excerpt

Two forces are about to collide… inflation and extended longevity. This collision can be a blessing or a curse.  Your own micro business can help make sure that your longevity is good and… blessed.


As change accelerates the information business grows. This is why self publishing and events businesses go hand in hand.  See how to create both businesses so you can earn wherever you are at any age.  Click here for details.

Read USA Today’s:  Americans aren’t hitting their prime till after 65
Read Businessweek’s: Live Long and Prosper. Seriously