What R U Going 2 Do?

by | Jul 6, 2011 | Archives, Self Publishings

What R U Going 2 Do… about inflation?

who is in debt chart

One step I am taking to fight inflation is to buy an iPhone and to Tweet.  See two reasons below how this will help me beat inflation.

A July 1, 2011 USA Today article entitled “In the debt ceiling debate, is failure now an option?” by John Waggoner asks:  Is failure now an option?

The answer of course is no. A US debt default at this time would bring global economic disaster… without reason. An except from the article explains why.  The article says: Every night – sometimes late into the night – worried men and women are talking about how to handle their debts. Those people would be your members of Congress. If Congress doesn’t raise the debt ceiling by Aug. 2, the United States could default on its debt for the first time in history, according to the Treasury.

The debate about raising the debt limit which has been increased nearly 100 times including its most recent jump in February has been exceptionally shrill.

Lost in the debate have been several key facts. The U.S. debt, measured as a percentage of gross domestic product, isn’t particularly out of line with most developed nations. The bond market, which should be most worried about the U.S. debt burden, doesn’t seem concerned at all about the U.S. debt load.

While $9.7 trillion is still an enormous number, what makes a debt onerous is the borrower’s ability to pay. By that measure, the U.S. is nowhere near a debt crisis. Last year, the public debt was about 58% of U.S. gross domestic product. The United Kingdom’s was 79% of GDP, and Greece’s was nearly 124%.

Even if Congress does nothing to trim spending this year which is unlikely government expenditures will fall next year as the federal stimulus program ends and people start to lose unemployment benefits, says Mark Zandi, economist for Moody’s Analytics. And tax revenues will rise as the economy expands.

What crisis?

The biggest judge of the nation’s debt problems is the bond market. Bond traders are lenders, and they’re interested in two things: collecting their interest payments, and getting their money back when the bond matures. Any hint of default sends interest rates soaring, just as your credit card rate would rise if you suddenly showed signs of financial distress.

Are bond investors worried about U.S. debt? Apparently not. The U.S. 10-year note yields 3.17%. Half the U.S. debt is due in about five years, according to the Treasury. A five-year T-note yields 1.5% less than the current rate of inflation. Bond investors are not only not worried about default, they’re not worried about losing the buying power of their money.


Some lawmakers have been floating the notion that hitting the debt ceiling doesn’t have to mean default to bondholders. Sen. Pat Toomey, R-Pa., has raised the idea of requiring the Treasury to pay bondholders before anyone else. That would avoid a technical default and require massive budget cuts at the same time.

It’s hard to argue, however, that bondholders won’t be spooked by the government furloughing workers, shutting down parks or cutting services. If the government made its debt payments and paid Social Security and Medicaid, there would be precious little to pay for defense contractors, federal salaries and other normal functions of the government.

“The hope that we can breach the debt ceiling and nothing bad will happen is just plain wrong,” says Zandi. Bonds wouldn’t be the only investment affected: Stocks would likely crater, too, on fears of soaring unemployment and higher interest rates. Standard & Poor’s said Tuesday that it would slash the U.S. top credit rating to “selective default” if it misses a debt payment.

Nothing quick or easy

While the debt isn’t a crisis now, sooner or later the U.S. must take steps to reduce its chronic deficits. And it won’t be easy, especially in a weak economy. Cutting jobs and raising taxes both harm the economy.

The entire article “in the debt ceiling debate, is failure now an option” is linked below.

One way the US will pay part of this debt is through the devaluation of the US dollar. This will accelerate inflation.

Inflation has the potential to destroy the purchasing power of millions… maybe even billions of people.   Those on pensions and fixed income will be hurt the most as their pensions buy less and less.

Those on salaries will suffer also. Inflation destroys jobs and pay raises rarely keep up with inflation.

Businesses, however by their nature raise their prices with inflation. Mobile businesses that can move from economy to economy are best. They can avoid inflation and ride though ups and downs.  Those with products well marked up and that offer products or services with elastic value so prices can rise with inflation will fare best.

This is why one of our courses focuses on self publishing. Few products have such portability… such excellent margins and elastic value than information.  In this world of accelerated change… knowledge is the most valuable commodity… better than stocks, silver or gold!

Our course “Self Fulfilled – How to be a Self Publisher” has helped thousands of our readers over many years.  This year we added “Self Publishing 202 – How to Publish on Kindle” which we are developing over the year based on our own experience of publishing at Amazon.com.

Here is an excerpt from lesson tow that may help you create your own publications that fight inflation.

Self Publishing 202… Tidbits on Kindle

Lesson Two:  Building a System to Create Kindle Sales.

The key to your success in selling books for the Kindle reader is in building a system that attracts the attention of a unique niche to your books.

We’ll write this three times in this lesson. In the entire course perhaps a hundred.  A good part of the course is devoted to helping you create such a system that suits your circumstances and your publications.


First Kindle Royalty.

I received my first royalty from our Kindle sales last month. Wow! Good for two lattes at Starbucks… if they are small.

For some this would seem discouraging… but Merri, David and I are excited. We are on the hunt… to build a large income from this type of business because we use the business evolutionary cycle.

Business Evolutionary Cycle:

#1: Have an Idea.

#2: Let the Idea Create Enthusiasm.

#3: Let the Enthusiasm Lead to Action.

#4: The Action creates Profit (or Loss) and Experience.

#5: The Experience Creates Bigger & Better… More Accurate Ideas.

Then the cycle repeats on a larger and more effective scale.

This lesson shares the first experience we learned in earning our first $10.26 of Kindle Royalties.

Lesson #1 began with these words:

A major part of marketing success comes from having a well focused message delivered to a list of people who have an interest in the focus.

A major part of publishing is marketing.  There are many ways to describe a publisher… but one of the best is “a publisher is someone who sells books”.

There are many other aspects to publishing but the ability to get books into the hands of readers is required for sustainability in the publishing field.  A publication… filled with wisdom… laughter… insights… positive… valuable data and information can help readers and be a great book… report, article or whatever.   Still if it is not sold, the publisher has not done his job.

Publishing great books and articles… wise… humorous… insightful… positive… valuable is a excellent way to sell books via the most powerful marketing tool… word of mouth.

Still… word of mouth does not work IF some lists of readers does not kick off the buying process by reading the publication in the first place.

These words are worth repeating because in them is the foundation of your (and my) success in selling books for Kindle via Amazon.com.

The key to your success in selling books for the Kindle reader is in building a system that attracts the attention of a unique niche to your books.

Here is why building a system that reaches a unique market is vital.

Kindle readers represent a large market… maybe ten million people.

Wikipedia.com says:  Specific Kindle sales numbers are not released by the company; however, Jeff Bezos, founder and CEO of Amazon.com, stated in a shareholders’ meeting in January 2010 that “millions of people now own Kindles.”[49] According to anonymous inside sources, over three million Kindles have been sold as of December 2009,[50] while external estimates, as of Q4-2009, place the number at about 1.5 million.[51] According to James McQuivey of Forrester Research, estimates are ranging around four million, as of mid-2010.[52] On March 6, 2011, AT&T stores officially started sales of the Amazon Kindle. [53]

In 2010, Amazon remained the undisputed leader in the e-reader category, accounting for 59% of e-readers shipped, and it gained 14 percentage points in share.[54] According to an IDC study from March 2011, sales for all e-book readers worldwide gained to 12.8 millions in 2010; 48% of them were Kindle models.[55]

We Kindle publishers ain’t seen nothing yet either!

I read an ad for Kindle Apps recently that said: The Best Reading Experience for Your PC, Mac, iPhone, iPad, BlackBerry, or Android Phone

•    Watch our new TV commercials about Kindle Reading Apps.

•    Shop the Kindle Store for over 950,000 Kindle books, including New Releases and 107 of 111 New York Times® Best Sellers. Over 550,000 of these books are $9.99 or less, including 73 New York Times® Best Sellers. If you are a non-U.S. customer, book pricing and availability may vary.

•    Read thousands of free books, including popular classics like The Adventures of Sherlock Holmes, Pride and Prejudice, and Treasure Island.

•    Get free book samples – read the first chapter for free before you decide to buy.

•    Whispersync technology saves and synchronizes your last page read, bookmarks, notes, and highlights across your devices.

•    Adjust text size to make reading more comfortable.

•    Download and read Kindle books – no Kindle required.

What great news… we can expand our audience to smart phone users who will not even need a Kindle.  Smart phone apps will quickly build us a market of hundreds of millions… even billions of readers.  Imagine that.

According to Mobithinking.com There are 5.3 billion mobile subscribers (that’s 77 percent of the world population). Growth is led by China and India.

Mobile devices sales rose in 2010, while smartphone sales showed the strongest growth.

This market is exploding in growth.

According to Smartonline.com  smartphones made up 54% of all mobile phone sales in the US. According to last year’s predictions, Smartphones capturing 50% of overall mobile sales was supposed to happen by the end of 2011.

Verizon alone sold 2.2 million iPhones in February and March 2011 and over 260,000 HTC Android phones in a 2 week period.

Apple shipped in the first quarter of 2011 18.7 million iPhones in the first quarter of 2011 – a 115% increase in one year. In Q1 2011 the United States had the highest Smartphone shipments estimated in any single country, with North America seeing an 85% growth from Q1 2010 to Q1 2011 in total Smartphone shipments.

Now look at the bad news in that ad above that I underlined.

* over 950,000 Kindle books

* Over 550,000 of these books are $9.99 or less

* 73 New York Times® Best Sellers

That is the competition!

How can we stand out in such a crowd against hundreds of thousands of other books in such a huge crowd?   Having an answer to this ultimate Kindle question will determine whether you succeed in having great sales in your Kindle publishing activity or not.

The basis behind the answer is to have a system that attracts a unique niche of readers.

Amazon.com publishing takes advantage of broadband not broadcast.  The efficiency in broadcast is sending one message to millions.  Broadband’s superior productivity comes from sending millions of messages to one reader each.  Well… more than one reader…. but sending a focused messages each to a niche.

This is our Kindle goal… to define a niche and focus a message that we send only to that niche and to have a system that alerts that niche that a book or report is available at Kindle.

In this aspect of business… selling to Kindle readers varies little from selling over internet.

Attracting Attention.

Last week  Merri, David and I met with two businessmen… big time successes… really smart guys who had built fortunes understanding how to match messages to markets.  One of these gentlemen has often been referred to by MSNBC, CNBC, NHK, the New York Times, and CNN as the ‘Jerry McQuire of Silicon Valley’.  As a head hunter and agent he helped thousands of people live their vision and helped architect and build out companies like Match.com, Citysearch, Etrade, Netflix, NetObjects, GetSmart, Adobe and even Apple Computers because he understood how to match ideas with people.

The five of us were talking about how many domain names we owned (our webmaster about 600 and the businessman 1,000).  Then we focused on the fact that domain names were not such a big deal any longer.  Having a specific domain name no longer matters much.

Since this is a course about Self Publishing, and self publishing is a huge market, let’s take for example the domain address www.selfpublishing.com.

What a great domain address.  Yet this site… according to Alexa does not…


generate a lot of business.  www.Selfpublishing.com is a sub site to www.booksjustbooks.com and even together they rank in the top 98,000 sites.

Our two major sites are…


ranking much higher.


Alexa also points out that the selfpublishing site has 50% one time visits. Our Ecuador Living site has a much lower 43% and the www.garyascott site even lower.

Alexa is not the last word. Plus I have no way of know what type of sales are generated by www.selfpublishing.com.  The site could be successful but the Alexa ranking data suggests that it is mediocre at best.

The point is that a good domain name is no longer a guarantee of instant success. Not even close.

The word of internet business and self publishing is evolving so rapidly that you cannot depend on any tricks… even basic ones like a good domain address!

If you discover tricks that internet businesses or self publishing businesses are using to get high sales by the time you implement it, the sales benefit may be gone.

Dependable… continual success depends on basics that apply to business and human nature.  These basics  to a successful system are:

#1: Focus.

#2: Regular, useful, interesting, helpful content focused for the focus of your niche.

#3: Repetition.

#4: Authenticity.

#5: Accuracy and good service.

#6: Ease and access.

#7:  List maintenance.

These are the basics we strove for in our website businesses and these basics are the starting point for developing our Kindle sales.

Our Two Kindle Books

We have published two books for Kindle so far.   Our first Kindle book published is this lesson’s case study to clarify our beginning steps and what we have learned to date from the experience.

Our first Kindle publication was “7 Steps Against Radiation Poisoning”.


This is the book that generated the first $10.26 royalty and we made several errors that you can learn from.

First, let me outline how this was an opportunity publication.

End of Excerpt

This lesson goes on to outline what an opportunity publication is, how to take advantage of them and the steps we took and errors we made after the earthquake in Japan.

Then see how one key to success with opportunity publications is via Tweets.  Plus this lesson shows how smart phones increase the Kindle opportunity by a thousand times or more!

Inflation is with us and it has the potential to destroy the purchasing power of millions of people… those on fixed income first. Those on salaries will suffer next, but businesses, especially those that are mobile, marked up, with elastic value will gain most from inflation.


Learn how to subscribe to our online course “Self Fulfilled – How to be a Self Publisher” with four bonuses that save $697 plus receive our 2011 course Self Fulfilled 202 – How to Publish on Kindle Free


Learn how to earn with Ecuador agriculture.