Greene Investing

by | Jan 12, 2011 | Archives

Green Investing?  This site has looked at the good and the opportunity in Green Investing for more than a decade.  However Greene investing may create even more opportunity for you.


New York Times photo taken by Christian Oth.  Brian Greene is author of a book on my reading list, “The Elegant Universe”.

In our era of rapid change we need to develop ways to see ahead and adapt quickly.  Part of this new way of thinking requires some process to think out of the box.  Structure in this age often dissolves before it is even set and lessons of standard education are obsolete before they even reach the classroom.  This is why I recommend Brian Greene’s books. His explorations of reality really stimuate thinking in unexpected… unstructured… fluid ways. 

Some of Brian Greene’s thoughts can help us have better health and increased wealth by investing in Greene thoughts.

Excerpts from the December 17, New York Times magazine article “Questions for Brian Greene Greene, With Curiosity Interview” by Deborah Soloman, explains why:

Question: This interview is for our annual Ideas Issue, and because you’re a physicist at Columbia University who specializes in string theory and the secret life of invisible particles, let mestart by asking you this: Do you think the field of physics is continuing to provide the world with big, important, Einstein-level ideas?

Greene: Absolutely. Physics grapples with the largest questions the universe presents. Where did the totality of reality come from? Did time have a beginning?

Question: Wasn’t that already answered by the Big Bang theory? Is that outdated now?

Greene: I wouldn’t say it’s outdated. It’s been enhanced into another version called inflationary cosmology, which has a bang that is bigger than the original Big Bang’s. In fact, there may have been many big bangs, one of which created our universe. The other bangs created other universes.

Question: Right. In your forthcoming book, “The Hidden Reality,” you ponder the possibility of a “multiverse” composed of many universes.But what kind of worlds are we talking about? Clumps of subatomic particles in space? Or universes with restaurants and museums?

Greene: Some might have museums and restaurants. Some might have copies of you and me having a conversation similar to this one. Yet other universes would be vastly different. They could involve a gigantic expansive space that might be filled with other forms of matter governed by other kinds of physical laws. In one such universe, when the apple is released by a tree, it might go up instead of down.

Question: All of this speculation seems so devoid of practical application. Why not just use your time to try to improve life on earth  by coming up with a new source of fuel?

Greene: Which is vital, but I think that these ideas are just as vital in a different sense, because it’s these kinds of pursuits that ultimately allow us to understand how we fit into the cosmic scheme.

Question: Do you think SAT scores define intelligence?

Greene: No. They define the capacity to answer questions on an SAT test.

Question: How would you define intelligence?

Greene: Intelligence is the ability to take in information from the world and to find patterns in that information that allow you to organize your perceptions and understand the external world.

Question: What is your goal in life?

Greene: I would say in one sentence my goal is to at least be part of the journey to find the unified theory that Einstein himself was really the first to look for. He didn’t find it, but we think we’re hot on the trail.

Greene’s new  book  “The Hidden Reality”  is one I’ll be sure to read.


Hidden realities in investment and business markets are why we have added a quantum thinking feature to our February International Investing and Business seminars.  See details below.

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