I was recently checking the weather at www.weather.com and saw this picture and noted that the message below on reducing stress was one of the most read articles at that site.
This type of information can help us spot trends by tapping into the national psyche.
Observing the actions of those who look at the weather… can provide clues to what a nation is doing… thinking and feeling because the weather affects such a large cross representation of the public.
Numerous messages at www.garyascott.com have noted how a friend inadvertently taught me how best selling book lists can help spot trends from the national psyche.
He recommended a book entitled “How to Survive the Upcoming Crash of 1995”. That book was on the NY Times best seller list and it sacred me to death as it told about how the U.S. economy would melt down in 1995 because U.S. government debt was out of control.
The book offered no solution to this dilemma.
I wrote a marketing piece with a headline “Are we 23 Months to Disaster?” that mentioned the book, outlined this problem and gave readers a way to find solutions by ordering a course on international investing.
Over the next two years this marketing piece worked unbelievably well creating millions in sales and profits.
Yet the data in book was totally wrong! There was no bankruptcy of the US economy in 1995. Instead the greatest economic boom in the history of mankind began.
This taught a valuable and simple lesson on how to see the buying public as a whole…perhaps understanding the public persona better than the public understands itself. The trick is simply to look at the best selling book lists…especially those of large newspapers.
The profits and sales from my 23 Months to Disaster piece were not because the product or marketing were in tune with economic markets. The disaster marketing piece was a success because it was tuned to how investors felt!
Best selling book lists are windows into a nation’s soul. Take the current example of… Stephanie Meyer… the vampire writer.
Previously two very successful authors offer clues about the mood of today’s customers.
J. K Rowling had three Harry Potter books on the best selling lists at one time. No author had every accomplished this before! Then Dan Brown did the same thing starting with the Da Vinci Code.
Then, she even topped her previous record on the NY Times Best Selling List!
What special element unites the Rowling and Brown books? Harry Potter is about magic.
The Da Vinci Code is about hidden codes that lead to the Holy Grail. The common link? Secrets! Both authors write about mysterious, hidden secrets.
The success of these books can help us understand that the masses are seeking magical secrets. The public feel deceived. The average person feels that life has become too complex with too much pressure…not enough satisfaction and fun. Yet this same overstressed underpaid public see a few people getting richer…and having great lifestyles. This leads the majority to believe in hidden secrets to a better life. They want to know these secrets!
Fortunately there are many national psyches flowing in a stream of humanity all the time. If we spot a theme that many are jumping on… like vampires… but have no desire ourselves… we can understand but choose ignore it. There are plenty of national psyches we can enjoy.
One way to spot these moods is at the weather websites. Watch what types of articles are popular at those sites.
In this way, the fact that beating stress is big business… revealed itself with that most read article above.
I stumbled across it about the time an article at money.cnn entitled “Low Stress jobs” captured my attention.
This article suggested that the lowest stress job was a job in education or as a training consultant
Other low stress jobs included: Physical Therapist, College Professor, Software Developer, Technical Writer, Telecommunications Network Engineer and Speech-Language Pathologist.
Interesting how each of these stress less careers is somehow related to education or communication.
See how you can create your won low stress job in the field of communication at International Publishing Made EZ
The article outlined that the most important quality in a job was not money. Job satisfaction came first. Good pay and benefits, flexible hours and growth opportunities came next in importance.
There is a link below to read that entire article, but… since our goal as investors and business people is to spot trends… these facts about what people are seeking are important to know.
When looking for investing or business opportunity keep the fact in mind… that a lot of people will be paying big bucks to… learn and to reduce stress.
Join Merri and me or Ecuador Living’s staff in Ecuador in March 2010.
March 11-14 Super Thinking + Spanish Course, Mt. Dora, Fl.
March 15 Travel to Quito
March 16 Travel Quito Cotacachi
March 17-18 North Andes, Imbabura & Cotacachi Real Estate Tour
March 19-20 Cotacachi Shamanic Tour
March 21 Travel Cotacachi to Manta
March 22-23 Manta & Mid Coast Real Estate Tour
March 24 Travel Manta to Cuenca
March 25-26 Cuenca Real Estate Tour
March 27 Travel Cuenca to Salinas
Mar. 28-29 Salinas & South Coast Real Estate Tour
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You enjoy discounts by attending multiple seminars and tours. Here are our multi tour adventure discounts.
Even Better. Greater Savings. Our 2010 International Club membership allows you and a guest to attend as many of the 51 courses and tours we’ll sponsor and conduct in 2010 (fees would be $40,947 for all these courses individually) is only $3,500.
International Club Three Monthly Payments of $1,190
Our Spring 2010 schedule starts:
Apr. 12-15 Ecuador Export Tour ($499 or couple $749)
Apr. 17-18 Imbabura Real Estate Tour ($499 or couple $749)
Apr. 20-21 Coastal Mid Coast Real Estate Tour ($499 or couple $749)
Apr. 23-24 Quito & Mindo Real Estate Tour ($499 or couple $749)
Apr. 26-27 Cuenca Real Estate Tour ($499 or couple $749)
The multi tour discounts remain effective for the April tours.
Read the entire article Low Stress Jobs