Many readers learn how to have an Ecuador export and internet business. Here are delegates at our October 2009 Ecuador export course visiting the Hilana factory which makes a variety of textile products from Llama wool and cotton.
This is also why we are sharing a free course on how to create your own website without a webmaster written by Michelle Toole. Here is the 39th lesson in this FREE course.
The Power of a Super-Tight Niche
By Michelle Toole
When building a web business, ‘niches’ are where it’s at. You ask what’s a niche? Well a niche is web site idea or concept that addresses a particular target audience and the key is to find that sweet spot where you have high demand and low supply or competition. Match that with your passion and the perfect set of web business building tools and that equals success.
But the question is what if your target audience is really small, low supply, low demand, should you still consider building a web business around a small or ‘super tight niche?’
Logically one would say no, a high demand, low supply niche drives large amounts of targeted readers/buyers to your site which means money in your pocket. So why would someone deviate from a successful e-commerce formula? Good Question and the simple answer is that at times a ‘super tight niche’ can be just right especially if it’s your passion!
Freeing yourself from the typical niche formula, low supply and high demand can open up some very tiny niches that one would otherwise overlook. If time is limited, passion is high, and the monetization model fits well, there are indeed times when a ‘super-tight niche’ can make perfect sense financially.
Let’s say that your web site niche concept has a demand of less than 1,000 which means less than a 1,000 people search for that term each month which is pretty small. And there are around 250,000 pages containing that niche keyword, which is limited competition. Should you say “Yeah” or “Nay” to that site concept? Well it’s a challenging question and the key is in your monetization model. If you are fairly confident that your planned monetization model(s) can support a narrow niche, meaning minimal traffic and you have a high return on investment per sale then ‘Go for it!’
Advantages to a Super Tight Niche
So what’s the first advantage of a super-tight niche? A fast rise to fame. With your focused content, optimized pages, and quality in-pointing links you win the keyword battles at the engines quite quickly.
With less competition it will be easier to find you in the search engines meaning you can rank higher sooner. And that means the faster your web site appears on the first page of Google. Keep in mind, though, that while you will get traffic faster, you will max out your market that much faster as well. Your monetization plan must be rock solid and a natural fit.
You don’t need a lot of traffic if your monetization method includes a ‘very high return on investment’ (ROI). If your business is mortgages on Hollywood or New York City real estate, you may only need 100 customers a year to earn a very comfortable income.
The second advantage of a ‘super tight niche’ is the devoted following (i.e., your target market). If your content is excellent (which it has to be in a tight niche), your passion is real and your writing is appealing, you’ll win a loyal PREsold audience. In fact, the more passionate and knowledgeable you are, the stronger will be your audience’s attraction and attachment to your site which if you have a solid monetization model leads to that all important sale.
And finally and most importantly is that with a super tight niche your traffic tends to convert more easily into click-throughs and sales. This is because the visitors who are seeking information using your super tight niche keywords know exactly what they are looking for and generally it is something very specific. And that ‘specific need’ will be the basis of your monetization model. Your visitors will be ‘highly targeted traffic’, just the kind you want!
Bottom Line… A decently written “tight site” is a shoe-in to score well and generate super-focused traffic. Even though you’ll hit your max more quickly than wider niches do, what you “gain” overall more than compensates; a solid business that brings you both income and pleasure as you interact with people who share the same passion.
How We Can Serve You
Here is an Ecuador export delegate at Hilana.
Learn about and see more Hilana export products below.
Hilana products are one of many great Ecuador exports… the warmth of wool but the softness of cotton. Merri and I love our Hilana bedspreads (we have them in many of the rooms at our hotel Inn Land of the Sun (formerly Meson de las Flores), shirts and coats. The minute the temperatures drop here in north Carolina we don our Hilana shirts like this one.
Here is a Hilana bedspread at our hotel eson de las Flores.
To get more great tips, like the ones above and to see how and what tools she used to create a successful on-line business go to http://sitesell-sbi.com