Happiness Index

by | Jul 11, 2009 | Archives

A recent message at this site looked at a happiness index and how we can improve our international investing and business decisions by looking at the cost of happiness.

Our business in Ecuador has blossomed because so many Canadian and American readers are unhappy with how life in their country has evolved.

People are moving to seek happiness at a lower cost.

If we can use happiness as input in our investing and business decisions about countries, shouldn’t we also have a personal happiness index involved in our business and investing decisions as well?

Malcolm Gladwell’s new book, “Outliers-The Story of Success”, explains that people who have a fulfilling business are happier and healthier as well as better off financially.

The three keys for a business to be satisfying are:

#1: Autonomy.

#2: Complexity.

#3: A direct relationship between effort and reward.

This is why earning in Ecuador or globally offers such satisfaction.  This method of earning fits all three requirements.

We can increase our chances of being happy if we have a way to earn income that has these three qualities and is based on a personal passion.

Most of Merri’s and my ideas come from our Passions.

Here is an excerpt from Lesson Eleven in our emailed course, “Tangled Webs – How to Have an Internet Business.”

During a holiday weekend, friends stopped by for lunch.  After sharing a meal we relaxed, looked over our front yard meadows and talked.


These friends are successful publishers of a leading edge magazine on health so… they are always thinking… asking… seeking.

They asked the thought provoking question…”What’s next?”

I told them that I did not know… logic did not make sense… so I was waiting either for an event or to have a “feeling” or a “passion” for what is next for me.

Then I explained about a health product that Merri and I planned to develop that had  grown from one of our passions.

We believe that health and wealth are related.  Stress is a leading cause of health problems.  We live in a stressful world and the high cost of medical care adds to the stress.

Our belief is that there is a Problem with health care.

Our Passion is to enjoy and help others enjoy better, less expensive, less stressful health care.

The Profitably Priced Product is a dental – dermatology program in Ecuador.

The idea behind this Product came when we noticed that guests staying at our hotel raved about dental and dermatology work they had when visiting there.

We decided to develop a program that would let all our readers who have an Ecuador and health focus know about this excellent, low cost care.

The Product is a simple information service. We train our staff at the hotel to translate dental and medical terms.  We offer, for a small fee, to accept a dental or dermatological quotes.  We pass this onto the Ecuador dentist and/or doctor.  If the reader then comes to use the dentists or doctor and stays at our hotel, we offset the fee paid against room charges at the hotel.

Products can easily be profitable when there is little cost involved in the production.  The doctors and dentists exist. So does the hotel’s staff.  So all we have to do is a bit of training. This will be our entire cost to develop this product.

The  lesson here is to always look for ways to expand existing products for increased profit.

Yet we also always observe an important rule when creating a new product…test…. test…. test.

I had two Prospecting ideas to reach two markets.

To plan was simply to  write articles on Ecuador dentistry and  doctors… providing good, useful content about this subject.

The first prospecting idea was to email a link to my existing 16,000 + readers.

The lesson here is  to build lists of  readers, customers or contacts that have a common interest.

The second idea was to write these useful articles in a way that they ranked well with the search engines.  This would act as a Prospecting tool both for people interested in lower cost health care and Ecuador.

I tested whether we could be effective at prospecting by writing and posting three articles.

They have worked pretty well.

Currently those articles rank #1, #2 and #3 at Google for the phrase “Ecuador dentists”.


Plus the article also ranked #1 at Google for the phrase “Ecuador Doctors”.


In addition we gained an unexpected benefit.  Because the content was so useful, a number of other websites posted our text at their site (with a link to our site).  The text was good enough that three of those websites ended up ranking on Goggle’s first page (#8 – #9- and #10) for the phrase “Ecuador Dentists.”


The lesson here is that clear content with a Promise explaining  a good Product that helps solve a big Problem can be both a Prospecting tool as well as a Presentation.

Happiness is a quality that all living beings seek.  The excerpt above shows that human happiness  can be increased by turning your passion into profit in a way that you can earn though good times or bad at home… in Ecuador or anywhere you choose.


Learn more about how to have an internet business and save $299.

Join Merri, our webmaster and me in Ashe County North Carolina for our July 24-26  IBEZ North Carolina seminar

I will enroll you in our emailed Tangled Web Course ($normally $299 ) free.

If you cannot join us for our North Carolina seminar you can enroll in the Tangled Web course here for $299.

ecuador-wine and cheese

After a busy seminar day at the seminar, we’ll have a wine tasting at the New River Winery.

New River Winery is the first commercial winery in Ashe County, in Lansing near the headwaters of the New River, one of the oldest rivers in North America and close to our farm.

We’ll add cheese from the Ashe County Cheese Factory.


Ashe County Cheese is North Carolina’s oldest cheese plant, and has been producing quality cheese since 1930.


Enjoy as you learn:  ideas on business, cheese and wine… cool mountain weahther… fresh air… pure water  and a low stress pace.

Perhaps one of these ideas will create a helpful spark in your passion!

Learn how to invest and do business globally at our International Business and investing courses.  Join Merri, me with Thomas Fischer of Jyske Global Asset Management and our webmaster David Cross.

Save $299.  Join us in North Carolina July 24-26 at our seminar IBEZ North Carolina

Here are delegates at the wine tasting last year.


Our North Carolina courses in 2009 will be conducted in the new…

ecuador-wine and cheese

West Jefferson Hampton Inn.

ecuador-wine and cheese

Just opening this July 2009 with very nice rooms and…

ecuador-wine and cheese

really great…

ecuador-wine and cheese

views. I took these from the hotel’s parking lotecuador-wine and cheese

Save $299.  Join us in North Carolina July 24-26 at our seminar IBEZ North Carolina