More Internet & Exports

by | Apr 2, 2008 | Archives

Internet exports gain from currency distortions and can help even those with the smallest savings start a micro export  business.

See pictures of Ecuador export products like this below.

Ecuador exports Course

Exports from Ecuador have gained from a huge currency disruption with Ecuador’s currency the sucre continually falling against the US dollar.  So Ecuador changed to use the US dollar as its currency…thinking the dollar would be strong.

This created a huge currency distortion as the dollar fell against other latin currencies such as the Brazilian real and the Colombian peso.

This has made Ecuador export products like this jewelry very inexpensive!

ecuador exports

This is why we have been helping readers develop Ecuador export businesses using the Internet.

Michelle Toole, for example, just sent us this note.  She started after attending our import/export course and what is remarkable is that she was not a person with previous extensive experience or a computer whiz and had very little capital.

“Last month turned out to be a great month for my website.  Things are really starting to take off….I am now seeing anywhere from 700 – 900+ visits per day, I am being contacted on a regular basis by advertisers wanting to purchase ad space, other sites are contacting me to consider possible joint ventures, a very successful disability advocacy site is going to be promoting my e-book and I will be doing my first web interview for a site next month!  It is all truly amazing!

“All of my efforts are paying off literally… my little trickles of income are fast becoming streams…..the funny thing is it almost feels like free money!  I know that sounds odd I have certainly put a lot of time and energy into my projects but when you follow your passion and invest in yourself the return is different than if you were ‘working’ for a pay check.

“As always I thank both you and Merri for your endless support and knowledge and I look forward to sharing my experiences and successes with both of you for years to come!  love to you both,  Michelle”

This is why we focus on how to market Ecuador exports at our Ecuador exports course.  Toward this end we also help readers learn how to use the internet in their marketing.

To help readers improve their internet marketing ability we are featuring a FREE course provided by Michelle Toole.

Michelle was a student at our Ecuador Exports course last year and has done well in building good rankings at her website so we asked her to share how she has attained this success.

Here is Michelle’s fourteenth lesson.

Images are Content, Too…

You may be wondering how important images are to a website….

Well, depending on the theme of your website, they could be very vital especially if you have a photography web site or if you sell a lot of products that you imported from Ecuador.  If this is the case, it is then imperative that you communicate your product and message with good quality, well placed images.  But if your site is about health, for instance, then images do not play as an important role, but they still have their place.

There are two basic reasons sites use images.  The first reason is obvious, it tends to please your visitors (if done tastefully) and it highlights your product.  The second reason is for the search engines.  Yup, that’s right!  If you use Google or Yahoo search engines they both have image search options.  Images have now become another way to drive traffic to your web site, so use it if it applies.  They can end up bringing quite a bit of traffic to your site as long as you optimize your images correctly.

Here’s what helps you get found during an image search…

1) File Name:   Keyword should be in the image’s file name (exact keyword is best, dashes between each word in a multi-word keyword, but underscoring and using dots are OK, too). Google will also count stemmed versions of word(s) in your keyword. But, even this is not absolute — the Keyword does not absolutely have to appear in the image file name to get onto Page 1 of Google!

2) Alt Tag:    Place your Keyword in the alt tag (if you use SBI, it is self-explanatory during the process). This is not the end all of getting the search engines to find your image, but it certainly has it’s place.  So be sure to use your keyword in your Alt Tag but don’t abuse it.

3) Nearby Text:  Keywords should appear in text near the image, either in a headline (if appropriate) or as a (bold) text label directly adjacent to the image, or in the body text as close as possible. Again, keep it real and don’t go overboard — one use of the keyword somewhere near the image is fine.

4) Page Context:  Google’s usual on-page and off-page algorithms and PR (page rank)  do count also, although it doesn’t seem to be as heavily weighted for images. That’s likely because an image is more cut and dry — it’s either on the page, or it’s not.

5) Site Context:  “Entire site relevance analysis” is of less importance than on-page criteria and the image itself.

Bottom line…

Yes, images are Content, too. But a few caveats…

1) Your site may not lend itself to people searching for photos or images. If not, don’t worry about it.  For many information-based sites, image-searching is a near-zero contributor to traffic. So, while it’s not a bad idea to format any images you do include on your Web site in the manner outlined above, don’t spend too much time on it.

2) Ask yourself if folks would search for images of your web site theme for the right reasons. If it’s because they have a genuine interest in the theme, good! If it’s because they want to steal images, it may not be the best idea. But generally, I can’t think of many such “bad” scenarios.

3) Finally, being found by a Google image search is less valuable than by a text search since…

…..Google displays you in a frameset after a visitor clicks on your image actually found on the results page. That means they must click ONE MORE TIME to actually visit your site itself.  And we all know that most of us don’t want to bother with the second click.

Remember, Images are Content, too… on certain kinds of sites.  Don’t leave easy traffic on the table.  If your site fits that bill, optimize all images to be found by following the above guidelines.

Final advice?

If your site is right for image search, make sure that your Top 5 keywords are well optimized for image search (i.e., one keyword per image on each page that focuses on the respective keyword). It’s much simpler than doing text optimization — just follow the above guidelines.

But, unless you see some powerful potential for your site, don’t turn this into a big project. There is no need to spend hours going through your entire site in order to image-optimize every page.

After all…

Words still rule!

Look for my future articles where we discuss additional monetization options, search engine optimization, incoming links, e-zines, link exchange programs and much more…..

You can check out Michelle’s web site at To see how and what tools she used to create a successful on-line business go to


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On export tours we visit many markets and see export products like these Inca chess sets.

ecuador exports

Ecuador exports include all things like LLamas!

Ecuador exports