Surviving Destructive Technology Part II

by | Feb 3, 2008 | Archives

Surviving destructive technology grows in importance.

Democratic capitalism that allows competition and encourages destructive technology has shown itself to be the most effective social economic working model for creating maximum material wealth for the most.

Competition creates material wealth…but hurts many who do not adapt.

Progress is relentless and now there is even more pressure. When our parents finished even high school, they were set for life. But as competition has encouraged creative destruction, job turnover has quickened. The idea of a life time employer or lifelong ob has faded. Now even college graduates can expect to hold many different jobs in their lifetime that will require continual upgrades in education.

Learning new ways to create wealth globally is one of the greatest assets for creating wealth, independence and freedom. One way to gain this asset protection is to create earnings with a small – at home business.

Merri and I have moved comfortably through so many economic crashes because our business always pays our way and evolves as times change.

One of the evolutions was arriving here in Ecuador a wonderful place to create wealth and enjoy living.

This is why we conduct regular import export courses and help delegates learn how to sell their products through the internet. We enjoy helping our readers create their own businesses so much that we would like everyone to share our import export course. Helping others by buying their handicrafts and then creating an small business to sell these is a joyous experience.

Our next Ecuador Import Export Course runs from February 18 to 23. See

To help in this effort we have arranged to share a FREE series on developing your own email business written by one of our self publishing students, Michelle Toole, on how to develop your website.

A Helpful Glossary of Terms

Simply defined terms:


A global network of thousands of computer networks which are linked by data lines and wireless systems.

Wide World Web ( WWW )

A hypermedia information storage system that links computer-based resources around the world. Computer programs called Browsers enable words or icons called hyperlinks to display text, video, graphics and sound on a computer screen. The source of the material is at a different location – a different file in the same directory, a file in another computer, which can be located anywhere in the world.

Search Engine (SE)

Specialized software, such as AltaVista, Google and Yahoo, that lets WWW browser users search for information on the Web by using keywords and phrases. Different search engines have different ways of categorizing and indexing information. Search engines are accessed by typing in the URL of that engine.

Search Engine Results Page (SERP)

The page of website listings that appear from searching the web via a Search Engine (Google, Yahoo etc…).

Search Engine Optimization (SEO)

The art/science of trying to optimize Web pages (i.e., on-page hooks such as keyword density) so search engines will find them. “SEOers” are people who focus their efforts on search engine optimization.

Web Browser

The computer program you use to retrieve and view web pages. The most popular browsers are Microsoft Internet Explorer and Netscape Navigator

Web Site

A collection of web pages.

Web Page

A document on the World Wide Web.

Home page

Generally the first page retrieved when accessing a Web site. Usually a “home” page acts as the starting point for a user to access information on the site. The “home” page usually has some type of table of contents for the rest of the site information or other materials. When creating Web pages, the “home” page has the filename “index.html,” which is the default name.

URL (Uniform Resource Locater)

Web-standard term for a Web site address; usually preceded by “http://”

Landing Page

The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site. Landing page’s are generally your sales or pitch page.

Site Concept

The central theme upon which you will base all your site’s content. Every page that you write will be about a topic that is related to your Site Concept.


A blog is information that is instantly published to a Web site. Blog scripting allows someone to automatically post information to a Web site. The information first goes to a blogger Web site. Then the information is automatically inserted into a template tailored for your Web site.


Information that a Web site puts on your hard disk so that it can remember something about you at a later time. (More technically, it is information for future use that is stored by the server on the client side of a client/server communication.) Typically, a cookie records your preferences when using a particular site. The main purpose of cookies is to identify users and possibly prepare customized Web pages for them. People can set up their browsers to accept or not accept cookies.

Domain Name

A method of identifying computer addresses. Your e-mail address has a domain address. If you have an “edu” at the end of your e-mail address that means your account is affiliated with an educational institution. A “com” extension means you have a business account. A government account has a .gov suffix.


A type of text code in Hypertext Markup Language which, when embedded in a document, allows that document to be read and distributed across the Internet.


Text, images, graphics that, when clicked with a mouse (or activated by keystrokes), will connect the user to a new Web site. The link is usually obvious, such as underlined text or a “button” of some type, but not always.

RSS – (Really Simple Syndication)

An XML (text) format for sharing content among different Web sites such as news items. How does it work? A Web site can allow other sites to publish some of its content by creating an RSS document and registers the document with an RSS publisher. A web publisher can post a link to the rss feed so users can read the distributed content on his/her site. Syndicated content can include news feeds, listings of events, stories, headlines, etc.

Pay Per Click (PPC)

A type of Web site advertising where the advertiser pays each time someone clicks on the ad.

Conversion Rate (CR)

The percentage of visitors who click and convert into “dollars.”

Click-Through Rate (CTR)

A measure of Web traffic. Click-throughs divided by Page Views.


A keyword is merely the topic for the content of a Web page. All the other words on that page are “content”… information about that keyword/topic.

KFCP Keyword Focused Content Page

Each specific “topical page” is called a Keyword Focused Content Page.

Search Engine Spider (aka Web crawler or bot)

An automated program which scans websites to provide information to search engines often for the purpose of indexing (ranking) websites. A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It’s called a spider because it crawls over the Web.

Meta tags

A part of HTML coding on a website that is hidden from the viewer and provides a description of the content of a website. Search engines may display the website content description on the results page of a search engine. Meta tags could also be used to attract search engine spiders that control the indexing of a website (i.e., whether the page is relevant enough to appear for various keyword searches). The abuse of meta tags with keyword stuffing (placing unrelated popular keywords within the meta tags) has rendered this form of distinction by search engine spiders almost obsolete.


This refers to the position in which websites are displayed on search engines. Websites with higher rankings are considered by the search engine to be the most relevant and are displayed at the top of the list.

Look for my future articles where we discuss additional monetization options, search engine optimization, incoming links, e-zines, link exchange programs and much more…..

You can check out Michelle’s web site at To see how and what tools she used to create a successful on-line business go to


How We Can Serve You

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On courses we see innumerable leather products including dozens of horse type products and saddles.


Jewelry and much more.