Surviving Destructive Technology

by | Feb 2, 2008 | Archives

Surviving destructive technology grows in importance.

Democratic capitalism that allows competition and encourages destructive technology has shown itself to be the most effective social economic working model for creating maximum material wealth for the most.

Yes, competition creates material wealth…but it is not always comfortable. In fact as the economy globalizes and specialization grows the process can be downright uncomfortable…especially for those who do not adapt.

This is especially true in the US where stress grows. Despite the fact that unemployment neared all time lows over the past five years, a growing number of Americans became increasingly dissatisfied with the state of the economy.

This is because more and more are becoming under employed.

It is harder to make enough to live and have some comfort. Jobs are more at risk. Over the past 25 years, incomes for middle and lower levels have lagged in equality distribution. This problem has grown since the 1980s. In 2007 20% of those employed earned 46% of the income….the worst spread since the 1920s.

Learning new ways to create wealth globally is one of the greatest assets for creating wealth, independence and freedom. One way to gain this asset protection is to create earnings with a small – at home business.

Merri and I have moved comfortably through so many economic crashes because our business always pays our way and evolves easily as times change.

One of the evolutions was arriving here in Ecuador a wonderful place to create wealth and enjoy living.

This is why we conduct regular import export courses and help delegates learn how to sell their products through the internet. We enjoy helping our readers create their own businesses so much that we would like everyone to share our import export course. Then our readers help others down here by purchasing their beautiful crafts that enhance everyone’s lives and pocketbooks.

Our next Ecuador Import Export Course runs from February 18 to 23. See

To help in this effort we have arranged to share a FREE series on developing your own email business written by one of our self publishing students, Michelle Toole, on how to develop your website.

Here is lesson nine.

Choosing your domain name

Well, if you have come this far……you are now ready to choose your domain name, and take the final steps in creating a successful on-line business.

So far you have identified your best Site Concept. You have researched it extensively, and you have pruned & sorted your keywords into a 3- TIER Content Blueprint. And you have developed a sound Monetization plan.

Today we address two questions: a) when do you monetize, and b) how do you choose a domain name.

a) When Do You Monetize?

Not right now. That’s right, not right now. You are merely assessing “monetization viability and possibilities” of your site concept. As a general rule of thumb, do not monetize before you…

  • have at least 30 pages
  • are accepted into two or more directories (ex., niche directories, Open Directory Project), or
  • have at least a few quality, relevant in-pointing links (directory or not)

Take your time to review and think about the wide variety of possible monetization models of your choice… the possibilities are endless. Now is the time to think about what potential income streams (i.e., how you monetize your traffic) would “fit” with your Site Concept.

The truth is that without traffic it doesn’t matter how much you monetize your site because you still won’t make any money! Spend your time instead building valuable content, incoming links and getting your site indexed with various search engines. Then you can implement your monetization plan.

Remember the goal….

Make every visitor to your Web site contribute to your bottom line!

b) So how do you know what domain name to choose?

A good domain…

  • is short and sharp
  • is meaningful — conveys a clear message
  • is easy to spell
  • is easy to remember
  • is unique, descriptive, and “you”
  • is solid, classic, not hokey
  • contains your personality for human visitors
  • contains your Site Concept keyword for spider (searches your site for new information to take back to the search engines) visitors
  • is attractive to humans
  • ends in the classy “.com,” “.net” or “.org” (by far, the best regarded by surfers).

A good domain also uses dashes. Yes, dashes! You have probably come across sites that use dashes in their domain (ex. but the question is when and why do you use dashes in your domain name?

If both versions (with or without dashes) of a 3-or-more-word domain are available, use dashes because they make the word breaks more obvious to the eye. Also, the engines usually treat a dash as a space. So it may be more likely to “see” the entire string as separate words.

For example, which is easier to read? or…

Dashes are less important if your domain name has only two words in it. See how and don’t really need the help of a dash?

Use dashes when the domain has only two words if the non-dash version is already being used by someone else. But be sure that you are not violating anyone’s trademark (details on this below).

Here’s the bottom line…

Domain names are so cheap that it’s a good idea to take both versions (with and without the dash), just to make sure that a competitor does not take names that could be confused with yours. You can always make one domain point to the main one.

Offline vs. Online, and Branding

If you already have an offline business, it may be important to use your business name as your domain name rather than create a new domain name for it. On the other hand, you could give the site a name that uses your Site Concept Keyword and your personality, then use a redirect to send traffic to your web site using your business name. This works particularly well with business cards and other forms of offline, local marketing.

If you want to brand your site, you’ll want to get really creative and come up with a one word domain name. For example, if you wanted to brand a site about credit cards, you might use the name “” or “” (sorry, they’re both taken!).

You’ll have to be more creative to come up with a short domain name that’s still available, but a little extra time spent now could pay big dividends later.

If you need help coming up with a great domain name, use the following Search It! ( resource in the Domain Names category to find potential domain name ideas.

  • Domain Names > DomainsBot Domain Namer (click on this as your subcategory)

Then make sure that the name you want is not already taken…….

  • Domain Names > Check Domain Availability (click on this as your subcategory)

It is a devastating, cataclysmic and stupid shame to build up a thriving site and then receive a “cease and desist” letter to stop using a third party’s trademark. So before you “name that domain,” dot your i’s and cross your t’s…

Use Search It!’s Site Legalities category.

Head off legal problems before they happen!

Simply select the Site Legalities category (shown above) and then pick the Trademark Check Search Type that is right for your country.

Do not register your domain name until you are certain what web-hosting platform (like Site Build It) you are going to use. Some companies can take up to 6 months to transfer domain names.

Well, if you have made it this far you have succeeded in creating a viable business plan for a successful internet business!

You can check out Michelle’s web site at To see how and what tools she used to create a successful on-line business go to


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