The Secret is Service

by | Nov 9, 2007 | Archives

The secret to wealth and freedom is to serve.

I usually have no idea how well the readers of my self published products do. Just once in awhile I get a clue. Recently while speaking at a seminar, one reader approached me and said, “ Gary , you referred me to Jyske Bank ten years ago. I invested $100,000. It is now worth over a million and I wanted to thank you.”

What writer self publisher would not be tickled pink when they hear raves like that?

This fourth of seven secrets to everlasting wealth has helped Merri and me accumulate a small fortune but far more than the money, it has created enormous joys deep within our hearts.

The secret is to truly serve…do something you really believe in and feel good about.

We received another rave recently when the mother of a reader wrote:

“Our daughter called me from the airport told me all about the wonderful time at your workshop. She could not stop talking about you guys, about the seminar and about the whole positive experience. My husband and I want to thank you both so much for your support and care and for the wonderful attention you gave her. I don’t think she could have made it without your help. Her health is so unpredictable…. She can be fine for a few weeks and then she has a relapse….and, of course, traveling is very stressful for her. But she has a wonderful attitude and is so looking forward to get her business off the ground…this is the first time in over 6 years that she has been able to ‘get back to work’ and she is full of optimism. Thanks again for being so understanding and helpful. I just don’t know how to express our thanks other than to send you both a big warm hug!”

Wow…”at your service, sir or madam. What can we help you with, your wealth or your health? “

Successfully helping others makes any of us feel so good! This is a truly great benefit of being able to serve through self publishing.

When you become your own best client, you can do anything that you believe is important. You serve in ways that make you feel good.

For example, Merri and I bought a historic, adobe bankrupt hotel, gave it to a charitable foundation we formed and wrote about the place. This was just to keep it open so the staff could keep their jobs. Now it is teeming with life and energy.

Here is the hotel and the staff.

May I introduce you to Santiago (left), Eduardo, Rosita, Lucia (back row), Consuelo, Mauricio, Franklin and Rosita (far right). You will never find a nicer group to look after you!

We did not and do not make a cent from this effort. I assure you, the smiling faces of these wonderful people, their wives and kids as we enter the hotel is worth more than any amount of money.

When we arrive, they painstakingly build a special wreath that covers the entire entrance of palm fronds and balloons…a special Andean welcome…just for us. Phew. Who needs money with caring like that?

Here we are with a group of delegates we took to an ancient Incan astrological site so we could help support a group of Ecuadorian shamans.

Yet there is a financial kickback that also comes when your first focus is “How can I serve?” rather than “What can I get?”

Sometimes the pay back comes in the form of a spontaneous, unexpected, material rebound. Here is a shot of Merri and me at a small house that a group of shamans gave us because we published information about them (that we gave away rather than sold) and helped them fill their healing center.

We did not ask or expect this. What a shiver we had at the thrill when we arrived and were presented with this totally unexpected gift.

Yet there is more because though I hate to get into the money…we do have to serve our families and mortgages as well…and having a service mentality is good for business.

When I recently spoke at a large financial conference, another speaker, Rolf Jensen, the head of a large think tank and author of the book “Dream Society” summed up why smart enterprises now look hard at how they can serve society.

Jensen explained that markets are having a great transformation to value. Consumers are shifting toward post materialistic values. Markets in the industrial revolution originally shifted from demanding things to knowledge. Now buyers are shifting to wanting experiences. People are shifting their expenditures from filling materialistic needs to emotional needs.

This is creating huge new markets in love – friendship – control – freedom – tradition – change -big answers – recognition and care. This growing shift towards fulfilling emotional needs creates a huge expanding demand.

This coincides with the new generation of consumer who is having more involvement, feeling better and enjoying more passion.

In turn this is causing the business method to shift so organizations have a flatter hierarchy. The top is more connected with the floor. Management closer to staff. Workers linked with clients. Servers with users. This will end mass marketing as we know it. There will be smaller but more focused brands.

This crosses paths in the market place with another consumer transformation of…increased involvement.

Marketing of products will shift from advertising to having customers and workers becoming more involved in marketing via word of mouth, one to one. Customers will become salesmen and ambassadors.

Jensen also talked about the importance of authenticity. The customer is becoming smarter more cynical and has more information. Traditional ads will no longer work as well in the market place. Real stories will work better and the good stories will have authenticity, meaning, roots and be true to the heart.

This places you the copywriter…the story teller in the perfect place…at the heart of the market.

When you combine your copywriting skills with self publishing and serve…really serve… you’ll build an army of genuine customer sales people who will join your sales team for no reason but to serve as well.

What a gift! Free salesmen doing good. You give and you’ll get..maybe in the pocket book immediately…surely in the good feelings right away. Stick with it, and your service will also bring everlasting wealth.

Until we look at the fifth secret (start small), may all your work be gifts of the heart.


P.S. Learn how to join Merri and me at our next the AWAI Self Publishers Workshop we conduct. Go to
Or enroll in our Self Publishing Correspondence Course at