High Earning Cultural Trend

by | Apr 21, 2004 | Archives

We are surrounded by one of the biggest trends in the Western world that many will miss it completely. See Lesson #3 of our course on how to spot investing trends, business trends and economic trends that can enhance your affluence and bring never-ending wealth.

One of the hottest trends around is the introduction of Spanish. More and more people speak it. More and more people want to speak it.

One of the fastest growing publishing sectors in the U.S. is Spanish. I learned this quickly when Merri and I expanded into the magazine business. The company we invested in publishes 29 magazines reaching over a million readers. Guess which is the largest circulation, most successful of the 29 magazines?

Our Puerto Rican Spanish edition is by far and away the largest even though it is one of the newest magazines. Though only in its second year it has a larger circulation than some of the English magazines that have been in circulation up to ten years.

Whenever you see a successful business that is operating solely in English, ask yourself if there is potential for that business to be duplicated in Spanish.

To this end we have been helping our readers attend the three-week Discover Ecuador Spanish course at the Simon Bolivar Spanish School. Here is what two of our friends who just finished this course shared:

“Dear Gary and Merri,

“Many thanks for introducing us to Simon Bolivar Language School! We had an exciting and productive trip. We spoke Spanish all day, every day. Thus, our main goal was achieved, TOTAL IMMERSION!

“We actually started to think in Spanish!

“When we deplaned, all ladies were handed a rose so fresh it lasted 2 full weeks! In the airport roses sold for $1 per dozen. Quito was an eclectic mix of skyscrapers, indigenous people and churches in a mountain setting. We enjoyed the weather here, cool and comfortable! We met our familia, a single Mom and 2 adult daughters, who spoke English! Ide was a marvelous cook. We enjoyed delicious, indescribable, jugos (juices) fresh every meal. The produce was so fresh that we felt revitalized quickly after our arrival!

“We were impressed with Kjetil and Luisa, who managed the escuela in Quito! Our teachers were of the highest caliber, extremely patient with constant repetitions, and totally supportive of our efforts to learn Spanish. Though we were in private lessons 4 hours per day, there was ample time to study, shop, and participate in assorted optional field trips.

“Old Quito by night was a historical walking tour culminating with a view of city lights at the Secret Garden rooftop bistro. We enjoyed the libations, ambiance of the fire, and breathtaking vista of lights from the open rooftop. We even participated in Salsa dancing lessons, provided by the school!

“We really felt like locals! The grand finale of our week in Quito was a trip to Papallacta hot mineral springs. We were totally rejuvenated as we soaked leisurely in our own hot pool located right off our front porch! The spectacular mountain view, partially hidden by clouds with a verdant landscape was a sight to behold! We enjoyed a 2-hour massage, water therapy and vapor cave at the Spa for $50.

“We took an inland flight to Coca and proceeded to the jungle for week #2 of immersion Spanish! As we loaded our boat with students, luggage, and food, I had a feeling of apprehension about what animals and disease the jungle might hold for us! My fears were put to rest as the week progressed. It was actually my favorite week of all 4 weeks. Our cabana had mosquito netting, sleep wasn't interrupted by bugs. The food was so impeccable that I couldn't believe we were in a jungle . When I saw the jungle kitchen, I was amazed that such delicious fare came from this simple setting. Fresh produce arrived by boat regularly.

“Gonzales guided us on jungle walks, demonstrating plants from nature's pharmacy. One particular tree root, when cut, oozed a white viscous liquid that was medicine for stomach ulcers. After the demonstration, Gonzales dutifully plastered mud on the wounded tree root, to facilitate healing. Two tarantulas comprised our only major animal encounter. They were photographed numerous times, walking up and down the arms of the students! (AHEM! NOT US!) There was no malaria in this jungle and we were informed that the serpents and other creatures were located farther into the jungle.

“Another inland flight brought us to Cuenca, a colonial city to the south. We met our family, Maggie, Luis and Juan Pablo, who spoke some English. Luis drove us on various field trips: daily walks in the park, Chordoleg for unbelievable prices on unique, one of a kind gold jewelry at rock bottom prices, the Banos, local hot springs, and Cuenca city lights by night. Maggie was a delightful cook. However, she was interviewing a cook, maid, laundress and cleaning lady to work a forty-hour week for $150 a month. The escuela in Cuenca was also within a 5 minute walking distance of our house. My Spanish teacher in Cuenca, was vivacious and knowlegable about politics. Since she brought magazines to class, I learned much about various presidents of Ecuador, history of local politics, rock and sports stars. We concluded our study with a field trip to 2 museums, where we learned about the 7000-year-old Inca civilization.

“Our transport to the coast was by bus. Our luggage was loaded on the top of the bus, along with cases of bananas, bicycles etc. It was delightful to watch the waves roll in as we rode along the Pacific coast! Bus transportation was unique because assorted vendors, embark with their wares; banana empanadas, melons, candy, leather wallets etc. They disembark and get on another bus to repeat the sales pitch. The buses come to a rolling stop; they must jump on quickly or miss the bus! Alandaluz, an ecology hostel was the crowning jewel of our trip. Truly the best was saved for last! Organic food was grown here. The mealtime presentations would find baked half pineapple bamboo logs, and coconut shells stuffed with seafoods of all kinds. Our only animal visitor was a frog in our bathroom! The Pacific beach lent itself to a bonfire and a hot local brew made of cinnamon, water, sugar cane alcohol and naranjilla boiled for an hour. I can best describe it as a delicious hot toddy, bonfire style!

“When we returned to Quito, we visited Otavalo by bus (cost 2$) to buy souvenirs. What an adventure to practice our 'Quanto cuestas?' The prices were so low, it was almost embarrassing. We brought an extra duffel bag which we stuffed full of colorful textiles and treasures, Ecuadorian style. We are highly motivated to continue Spanish study at home and return next year to achieve the next level! Gary and Merri, Gracias! Barb and Bob Humphrey”

Until next message, Buena Suerte!