Bite This

by | Jan 30, 2003 | Archives

Here is an international business idea with real teeth! Or…here is a way to have more money by spending a holiday in the sun!

Many people will have to spend thousands of dollars this year for something they hate. Learn how to make this expenditure much more enjoyable as you cut the cost by 75% to 90%.

Merri and I just returned from Ecuador where we conducted the course “International Business Made EZ”. Here are my seven golden rules of modern business that delegates learned.

#1: Do what you love! Turn your passion into profit and follow your desires. You represent a market and can follow your own dreams directly to a market.

#2: Create your own business. A survey of 739 millionaires showed that twice as many (compared with other professions such as corporate executives, lawyers, doctors, etc.)made their fortune as entrepreneurs.

#3: Small is now beautiful. Modern technology reduces overheads, administration, marketing and communication costs. Ever increasing change favors small businesses that are flexible and adaptable.

#4: Niche international businesses are continually created by distortions. Unequal growth of the global economy creates contrasts in the market place.

#5: Make your mistakes while small.

#6: Start with small volume in a unique niche that offers high high margins. Spend less than you earn as you use the business evolutionary cycle (Ideas lead to enthusiasm which lead to education which lead to action which lead to prophet and profit or loss which lead to new improved ideas.) This cycle moves you into high volume, high margins.

#7: Avoid commodities. If you can't change something and make it unique, then it is best to pass on this business as commodities are sold based on price. Price wars destroy high margins.

Now I must violate rule number seven! This message unveils a limited opportunity in a commodity that is too good to miss. Teeth! Dentistry is essentially a commodity. A filled or pulled tooth is a filled or pulled tooth, etc. Though some dentists are better than others, if you are comparing just really good dentists, all they really can compete with is price.

Many patients do develop a relationship with their own dentists, but when you get to the bottom line, if two dentists both give a good caring service, the commodity is a highly skilled guy with a chair and a drill (plus various other instruments of torture).

Now imagine getting your dentistry from a really super dentist at one third to one fifth the price! To make the bargain an even better deal, imagine that this dentistry offers a nearly painless service that is better than most other dentists provide.

Laser dentistry is modern, eliminates vibration, much of the pain, and some of the bad smells created by tooth work. This is a faster, superior process so painless that Merri and I have our dental work done without anesthesia. Soon all new dentists will use laser rather than the drill. So why don't all dentists use the laser?

The hindering factor is time and money! Dentists have to make a substantial investment relearning and switching equipment. Most have already spent a fortune gearing up with drills.

Yet in Ecuador (for a variety of reasons) there are excellent laser dentists who by Western standards are incredibly inexpensive..

This dentistry is not inferior in any way. For four years, we have been going to the same dentist…who is a laser dentist with the most modern, cleanest offices you have ever seen. He is a member of the American Dental Association and has more credentials that many of the dentists you would use in the U.S. He is an expert in the laser and has a ton of other modern equipment . He offers a superior service compared to some very expensive U.S. dentists I have used.

One other really important aspect for Merri and me is that dentists in Ecuador still maintain a doctor/patient relationship. The U.S. legal system (regrettably) has thrown most professionals into a professional/legal relationship. The labyrinth of U.S. rules, regulations and legal concerns force most U.S. professionals to follow procedures that cannot always take patient's desires into account. The regulations can come between the professional and the patient.

For example, Merri and I are sensitive to x-rays (since we were near Chernobyl when the Russians nuked us). We do not want x-rays nor can we tolerate x-rays, yet most U.S. dentists will not even look at us unless they x-ray our teeth. We do not feel we need x-rays to get our teeth cleaned, yet many U.S. dentists feel they cannot touch our mouths without the darned photos. If they miss something, they fear liability. Who can blame them?

This is not the case with our dentist in Ecuador. We are informed adults and if we want to risk missing something an x-ray might show, he will agree. An abscess that has flamed up from time to time is another example. The standard procedure is a root canal, which I do not want. There is enough evidence suggesting that root canals can be harmful.

Many U.S. dentists will not go along with this. My dentist in Ecuador is frank. “I am not sure this will work,” he says “but if you want to try, I'll work with you.” How refreshing to have a professional who listens to me!

Another example of this flexibility relates to Mercury. Many U.S. dentists say mercury amalgams are fine. “Most everyone's mouth is full of them” is a common retort.

What else should we expect? A huge number of dentists have been trained to use amalgams. Eliminating amalgams would put them out of business. However a growing number of U.S. dentists are agreeing that having a mouth loaded with mercury might not be so good. Merri and I had our metals unloaded over a decade ago by one of the U.S. leaders in this field. The cost was almost unbelievable. Nearly $20,000. That's $20,000 each! Our U.S. dentist was good, agreeable to this new way of thinking, but we paid dearly for the privilege. Our dentist in Ecuador charges $50 to remove a mercury filling and fill it with a composite! He works with a drill for a few minutes and then uses the laser to fill the tooth.

Most procedures, such as filling cavities, etc. have a standard price of $45 to $50. Cleaning teeth is only $25.

This provides a business opportunity. Already one delegate from our last course has put together a program which includes comparing the cost of Ecuadorian dentistry with other countries, arranging reservations, setting up scheduling, organizing translators, etc. for clients so they can save a fortune on their dental work.

There is such a discrepancy in this commodity (dental work in Europe and the U.S. versus dental work in Ecuador) that a middle man can pick up a nice return and still save customers a fortune.

Merri and I have taken a different tact. We are providing this service FREE for those who attend our courses in Ecuador. You can join us at our upcoming “Global Health Secrets” course or shamanic Amazonian cruise and let your dental savings pay for the entire trip plus still put money in your pocket!

Take laser teeth whitening as an example. This is a questionable technique from a dental health point of view, but those who choose to use it (depending on the dentist) can expect to pay $1,000 or more in the U.S.

In Ecuador the price is just $20 a tooth. To have this done on every tooth is just $365.

If you have any substantial dental work you require and want to enjoy huge savings this upcoming March, here is what you can do.

#1: Get a quote from your dentist on what the work will cost.

#2: Send the quote to us and we'll pass this to our dentist.

#3: If your U.S. dental quote is $3,000 or more chances are you will save $2,000 or more, enough to pay the costs of flying to Ecuador and our course. You gain the holiday, the course and put money in your pocket, plus may receive less painful, faster dental work.

#4: After the quote, if you decide to join us, we will arrange the appointments for you, help you set up your schedule, organize a translator (unless you speak fluent Spanish) and help you book accommodations, etc.

How well does this work? One delegate at our last course had a quote for $5,820 to get his work done in Atlanta. His cost in Ecuador was $1,820. This delegate and his wife were able to attend both our courses and enjoy a three week holiday in Ecuador for much less than their savings.

I hope to see you in March!