Here are some thoughts on what will affect markets next and what to do about it.
Past messages have emphasized the Dream Society and how it will affect investments in the years ahead. This new era will expand markets in Adventure, Togetherness, Care, Peace of Mind, Convictions and the Who Am I market.
Now let me share a specific example of how to use this knowledge when looking for good investments. The latest Orvis 2001 Spring catalogue shows how businesses should be selling in this day and age. Orvis has been selling sports clothing and equipment for over 100 years. They will have a bumper year because their catalogue is so attuned to these times.
More a global picture book than hard sell catalogue this Spring issue features five pictorial themes, “The Serengeti Safari, Walking with the Masai”, “Amazonia, Cruise the Amazon and Rio Negro”, “The American West”, “A Celtic Journey” and “Gulf Coast, the Bird's Eye View”.
Pictures include scenery, wildlife, rugged outdoor type people, (a cowboy, African photographer, fly fishing guide, two authors of outdoor books and a tug boat Captain) and you get so caught up in the stories that the offers sort of sneak up on you. The whole package keeps you reading. This sells and is marketing at its best. Plus of course there are numerous mentions that Orvis is committed to conservation and gives five per cent of its pre-tax profit for the conservation of critical fish and wildlife habitat ( which sells to the convictions market). Get this catalogue and use it as a bellwether to gauge the marketing acumen of any company you might be considering for an investment.
Orvis: Historic Route 7A. Manchester Vt 05254, Tel: 1-800-548-9548 or http://www.orvis.com/
You can learn more about how to make money marketing to the Dream Society at our upcoming course “Self -Fulfilled, How to be a Publisher”. In the meantime (or if you cannot attend the course), we'll be happy to answer eClub member questions on any ideas you might have on how the Dream Society can affect your investing and wealth.
Until next message, have good global business and investing!